Formerly NortonLifeLock. Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users so they can live their digital lives safely, privately, and confidently today and for generations to come.

Selected by the CEO to lead global strategy and Go-to-Market execution of the new product category of Privacy. Growing revenues from $0 to $150M ARR in under 5 years.• Deliver reliable year over year revenue growth of 25-60%.• Established four new services: AntiTrack, Private Email, Privacy Monitor and Online Account Clean-up• High customer satisfaction with +80% retention. • Most profitable product category with +85% margins.• Set a new company record with launch of Privacy Monitor Assistant, delivering a “concept to cash” Minimum Viable Product (MVP) in just 28 days, the fastest product release in company history.

• Successfully managed the integration of SurfEasy VPN business into Norton.• Global lead of consumer product lines for VPN and Mobile ($75M+ revenue); year over year growth of 52%.• Led the strategy, UX and launch of Norton Mobile 360; creating a consolidated offering of Mobile Security, Identity and VPN stand-alone products. Due to its success, Norton 360 was rolled out as core offering across all platforms.• Launched three exclusive B2B2C deals with a Bank (UK), an insurance company (USA) and a Mobile carrier (Japan).

Led Product, UX, Marketing, Operations and Customer Care teams for two consumer VPN services (SurfEasy, Opera) across retail and digital platforms and managed B2B sales for SDK and full-service white label solutions.• Redesigned UX, implemented new features, rate plans / trial offers and improved ASO marketing:• Year over Year EBITDA improvement of 180%, revenue growth of 47% exceeding target by 17%.• Led the relationship for the white-label solutions with Symantec. • As a result of exceeding expectations on product delivery and revenue, lead acquisition discussions and oversaw numerous aspects of due diligence resulting in a successful sale in November 2017.

Lead Product Management, Development, UX, Marketing and Merchandising associated to the home entertainment / e-commerce division – Cineplex Store.• Launched new sales strategies within theatres and retail, reduced third-party expense and updated UX to improve customer experience:• EBITDA increased 9%; Revenue increased 20%.• Monthly Active Users up 40% because of improved product experience and marketing programs.• Margin increased 20% through partner negotiations and merchandising activities to shift product mix.• Customer Satisfaction improved; Recommend to a friend rating (Yes) from 10% to +75%.• Renegotiated and reduced development fees by 50%.• Negotiated and launched a profitable partnership with Best Buy

Seven years of progressive responsibilities with a proven track record of leading initiatives creating new business units and increasing EBITDA. Led the creation and launch of Weather and Traffic on Mobile and Tablet Apps, the expansion to in-car and in-home initiatives and the introduction of scrum / agile development methodologies resulting in better, faster product releases. Drove or supported corporate initiatives around culture, performance evaluation and long term strategy, including international expansion.

After successfully establishing The Weather Network’s Mobile / Applications Division as the industry’s most sought-after property was seconded by the Chairman to lead a new vertical for Pelmorex – Traffic Services.• Secured $20M investment and launched Pelmorex’s only multinational business unit (customers in six countries, employees in three) with two different customer verticals monetization strategies.• Acquired a competitor and improved time to market by 12 months, created positive cashflow and introduced additional distribution channels. • Successfully negotiated content contracts with competitors Google, Inrix and Nokia resulting in one-of-a-kind sku’s creating the most accurate traffic flow data available.• Identified by Hays Survey in 2013, across 50 reports as having the highest employee engagement and satisfaction rates in Pelmorex history and well above industry average.

Developed the strategy and launched a new business unit dedicated to Mobile apps. Within 24 months, drove the Mobile division to 80% market share and the mandate was expanded to include desktop applications and emerging technologies such as in-car and in-home.• Launched the company’s first mobile applications WeatherEye and TrafficEye (North America’s first traffic related BlackBerry app) and created Canada’s most successful mobile portfolio in revenue, profitability, and size of customer base.• Earned iTunes and Google Play store rankings of #1 Weather App and #1 iPad app (all categories).* Expanded into next generation services for in-home with Rogers connected home (replacing competitor); negotiated partnership with QNX to provide in-car weather services across North America.

Selected to join the newly appointed President for Canada to ramp up the entire Canadian operation. Led all acquisition campaigns nationally in all mediums; responsible for development and management of all marketing creative, sales tools and in-store merchandising as well all aspects associated with the construction of the Canadian Headquarters incorporating office, retail and production studio spaces.Accomplishments:* Launched Amp’d Mobile into the Canadian market working directly with Agency, Media Buyers and TELUS to reach a 28% awareness level, three weeks post launch with a $3M spend.* Responsible for all aspects associated with the construction of the Canadian Headquarters incorporating office, retail and production studio spaces.* Led all acquisition campaigns nationally in all mediums; responsible for development and management of all marketing creative, sales tools and in-store merchandising.* Led a team of 8 spanning multiple disciplines; including, acquisitions, retention, marcom, channel marketing, web and PR while maintaining relationships with marketing partners and various vendors

Recruited by the co-founder and SVP Operations and relocated to Los Angeles to establish post start-up organizational processes between marketing and wireless operations.Accomplishments:* Triaged customer care operations and implemented new processes and scripts improving customer satisfaction rates by 30%* Acted as liaison between Marketing and Product while establishing KPI reporting metrics. Continued to facilitate cross country product learning with expansion to Canada and Japan.

Six years of progressively increasing responsibility within five different product categories; involving four new product introductions in two different subsidiaries. Responsible for P&L performance for portfolios exceeding $55M in revenue. Successfully improved business value through revenue growth by launching new initiatives and expanding existing business lines while reducing acquisition costs.Accomplishments:* Led and launched “MyFinder” and “Enhanced Roadside Assistance” services, both being the first in North America to incorporate GPS assisted location technology * Launched a new handset activation program, saving the company over $2M per year in acquisition costs. * Developed over 1,000 new distribution points for prepaid cards.* Developed the Marketing Strategy for the (worldwide first) launch of co-branded MSN Premium software; exceeded year one sales targets by 18%.* Identified the opportunity of a new product “kidsmania” and led a cross functional team for the Marketing launch teaming with numerous agencies for Mass Media, Public Relations and existing customer communications; resulting in the fastest sales “take up” in VAS history and garnering earned media in 24 different outlets spanning broadcast, print and online coverage reaching over 8.5 million Canadians in 2 months.