Social Media And Digital Marketing Apprentice
Royal Leamington Spa College
My level 3 apprenticeship focuses in more detail on the digital side of marketing. I support our marketing team in a variety of fields including events, website development, social media and digital advertising, customer relationship management and design. My role allows me to continuously gain more experience in using social media to promote a range of events, courses, news and offers. I run the Warwickshire College Group Facebook page (with over 10,000 followers) and also administrate… Show more My level 3 apprenticeship focuses in more detail on the digital side of marketing. I support our marketing team in a variety of fields including events, website development, social media and digital advertising, customer relationship management and design. My role allows me to continuously gain more experience in using social media to promote a range of events, courses, news and offers. I run the Warwickshire College Group Facebook page (with over 10,000 followers) and also administrate on several other pages connected to us. I have set up and run digital advertising campaigns and analysed their performance compared to previous campaigns. The college Twitter and Facebook pages receive messages and enquiries daily which the team and I promptly respond to. I have experience in using the Microsoft Dynamics CRM system to filter an audience to meet specific parameters and use this data for email and direct mail campaigns. One of my duties is to manage the marketing team email inbox, responding to requests and passing information to my colleagues from other departments, potential students, employers and suppliers.I coordinate and support at a range of college events; meeting visitors, giving advice, sharing knowledge and working as hard as I can to ensure the events run smoothly and attendees get as much as they can out of the events. College stock for our marketing materials and promotional items is looked after by me. I use stock takes to determine when stock needs replenishing and meet the logistical requirements of upcoming events.As part of my role I produce copy before communicating with our supplier contacts and arranging for materials to be made. My copy has also been used on our website and in presentations among other places. I have used programs within Adobe creative suite and website editing software to support my role. My role has allowed me to support other departments and continue to learn throughout the college. Show less