Responsibility of social media accounts and cross-department content (10% increase in followers 2020-21), management of event marketing budget lines, campaign planning (event campaigns led to over £40k increase in advance ticket sales 2019-21). Key role in the implementation of a new venue management system from sourcing potential systems to tailoring the Museum customer experience.

Part of a small marketing team, specialising in event promotion and digital marketing. Email marketing, design briefing and proof checking, event feedback analysis, management of an annual advertising schedule and social media advertising.

General support to a busy marketing team, specialising in event co-ordination and logistics. Design support using Adobe creative suite, using CRM system to support event campaigns, organising key college events, analysing data to measure effectiveness of campaigns and events.• Delivered the College Apprenticeship graduation event in March 2017 involving key stakeholders.• Used initiative to research the effectiveness of the College on social media and recommend changes.• Updated… Show more General support to a busy marketing team, specialising in event co-ordination and logistics. Design support using Adobe creative suite, using CRM system to support event campaigns, organising key college events, analysing data to measure effectiveness of campaigns and events.• Delivered the College Apprenticeship graduation event in March 2017 involving key stakeholders.• Used initiative to research the effectiveness of the College on social media and recommend changes.• Updated designs and completed orders for College merchandise.• Analysed feedback data from College open events and used findings to suggest improvements. Show less

My level 3 apprenticeship focuses in more detail on the digital side of marketing. I support our marketing team in a variety of fields including events, website development, social media and digital advertising, customer relationship management and design. My role allows me to continuously gain more experience in using social media to promote a range of events, courses, news and offers. I run the Warwickshire College Group Facebook page (with over 10,000 followers) and also administrate… Show more My level 3 apprenticeship focuses in more detail on the digital side of marketing. I support our marketing team in a variety of fields including events, website development, social media and digital advertising, customer relationship management and design. My role allows me to continuously gain more experience in using social media to promote a range of events, courses, news and offers. I run the Warwickshire College Group Facebook page (with over 10,000 followers) and also administrate on several other pages connected to us. I have set up and run digital advertising campaigns and analysed their performance compared to previous campaigns. The college Twitter and Facebook pages receive messages and enquiries daily which the team and I promptly respond to. I have experience in using the Microsoft Dynamics CRM system to filter an audience to meet specific parameters and use this data for email and direct mail campaigns. One of my duties is to manage the marketing team email inbox, responding to requests and passing information to my colleagues from other departments, potential students, employers and suppliers.I coordinate and support at a range of college events; meeting visitors, giving advice, sharing knowledge and working as hard as I can to ensure the events run smoothly and attendees get as much as they can out of the events. College stock for our marketing materials and promotional items is looked after by me. I use stock takes to determine when stock needs replenishing and meet the logistical requirements of upcoming events.As part of my role I produce copy before communicating with our supplier contacts and arranging for materials to be made. My copy has also been used on our website and in presentations among other places. I have used programs within Adobe creative suite and website editing software to support my role. My role has allowed me to support other departments and continue to learn throughout the college. Show less

Our core values are to put the learner first, deliver high quality and promote a fair, open and respectful culture. We have six colleges around Warwickshire and Worcestershire that all specialise in a range of subjects and courses for everybody to benefit from. We also offer many commercial services that are open to the public.The role of us in the marketing team is to optimise recruitment against the college objectives and aims and to build business around our commercial activity. We… Show more Our core values are to put the learner first, deliver high quality and promote a fair, open and respectful culture. We have six colleges around Warwickshire and Worcestershire that all specialise in a range of subjects and courses for everybody to benefit from. We also offer many commercial services that are open to the public.The role of us in the marketing team is to optimise recruitment against the college objectives and aims and to build business around our commercial activity. We use techniques such as customer relationship management, internal communications, social media, campaigns and events to allow us to perform our role. We work very closely with fellow support teams and academic departments to meet agreed timescales and budget requirements.Warwickshire College Group isn't just for a certain age range, we are open to everybody. We offer part time courses and training in addition to full time and higher education ones. Training is run for businesses also throughout the year and we have been recognised by over 30 awarding bodies for our expertise and the quality of our delivery. Talk to us about how we can form partnerships to benefit students, business and the community at large, contact us or visit one of our colleges today. Show less