Mark Weller Email & Phone Number

Guildford, United Kingdom

Delivery of an agreed programme of investment communications, encompassing all elements of the marketing communications mix, to support Premier Miton’s growth strategy in the UK. This includes the development and execution of various campaigns to promote core funds and highlight key initiatives.- Create and update generic and bespoke RFPs in conjunction with other departments.- Work with our public relations agency to deliver regular newsworthy content, including fund manager articles and comments, for use with journalists.- Drafting and editing regular investment content for use within client and adviser communications including investment reviews for fund report & accounts, monthly commentaries and insight notes.- Manage the marketing communications programme for key strategic partners and also the award entry process for trade publications.- Plan and co-ordinate the production of regular BrightTALK webinars and Asset TV videos, with supporting MI and analysis.

London, United Kingdom

Responsible for producing adviser and customer facing marketing materials, including fund guides, to support Friends Provident International’s global expatriate propositions, primarily in the Middle East and also Asia.- Identified the need and then developed educational materials for Australian, British and Indian expatriates that increased their understanding of investments and reassured them about periods of market volatility.- Led the creation of regional Fund Centre websites, as part of a project to introduce a new corporate website. Performance data and portfolio planning tools were made available in a more accessible format.- Initiated the development of a fund range that appealed to preferred customer segments by working closely with senior management and regional sales teams.

London, United Kingdom

Delivered effective communications strategies, including the creation and maintenance of literature, for the various fund ranges offered in the Middle East, Asia and also Latin America.- Designed a market leading quarterly investment newsletter that shared the latest market insights and asset class forecasts from leading fund groups. The publication helped advisers to make more informed decisions.- Worked with Morningstar and the media to promote the launch of five risk-rated model fund portfolios. The portfolios were a relatively new development in the offshore market and the communications helped to increase awareness and ultimately differentiate the proposition.- Produced internal communications and press releases that helped to increase interest in new fund launches, raise awareness of changes affecting the investment proposition and provide reassurance about inaccurate reports in the media.

London, United Kingdom

With a team of two people I was responsible for promoting Friends Life's corporate benefits proposition to employee benefit consultants. Activities included organising events, arranging advertising and managing social media accounts.

Salisbury, United Kingdom

Developed the investment communications strategy for the corporate pensions business, including the creation of resources to help scheme members learn more about investments. The role included a secondment at F&C Investments in 2008.

Salisbury, United Kingdom

Supported sales colleagues by producing marketing materials for key strategic partners.

Salisbury, United Kingdom

The two-year training programme included placements in the investment marketing, direct marketing and market research teams.

Birmingham And Worcestershire, United Kingdom

I was part of a consumer products panel that interviewed members of the public in both Birmingham and Worcestershire.

Investment Management Certificate, Pass

Postgraduate Diploma In Marketing, Pass

Master’S Degree, Msc Marketing Management, Pass

My dissertation investigated ambush marketing in the professional sports industry.

Bachelor’S Degree, Bsc (Hons) Management Studies, 2:1

Included six-month work placements at both Cadburys and British Steel.

Education record

Studied History, Business Studies, Economics and Politics at A-Level. Eight GCSEs including Maths and English.