Mark Yoder work email
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Mark Yoder personal email
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Senior Executive with over 20 years of leadership, operations, marketing, sales and branding experience with prominent companies including Walt Disney and Lincoln Financial. Proven ability to improve business operations and streamline processes and improve bottom line. Demonstrated experience in improving bottom line improvements, employee engagement, top talent retention and sales engagement ace close rate. Past experience includes building brand awareness, securing market gains and growth in sports and event marketing, fundraising and membership programs. Core Competencies/HighlightsLeadershipCreative problem solverSales leadership and developmentDisney's Partner's in Excellence – nominated prior to promotionStrategic planning & execution Process and apply new skills and concepts quickly Event planning and management Sales150% Increase in sponsorshipsExceeded ticket/attendance goals for two new Disney eventsIncreased non-profit budget by 8.3% average annually B2B sales and developmentAchieved sales successes beyond expectationsSponsorship development and management MarketingDouble-digit increase in brand recognition for national brandCreated two Disney branded eventsBranded and marketed two signature non-profit eventsCreated multiple marketing campaigns for national brands Generated $55MM in new business with sports marketing campaign
Treehouse Group
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Chief Executive Officer And Co-OwnerTreehouse GroupWest Chester, Pa, Us
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Chief Operating OfficerTree Top Builders, Inc Dec 2022 - Sep 2024Exton, Pennsylvania, UsAs COO, Mark will be responsible for all day to day activities of the company. This includes, among other duties, helping to unify our sales and operations departments to achieve the best teamwork possible. Mark’s role is to execute our business, vision and growth plans to take the company to new heights. -
Chief Revenue Officer (Cro)Tree Top Builders, Inc Nov 2021 - Dec 2022Exton, Pennsylvania, UsTREEHOUSE BUILDERS - The World's Best TreehousesUnique Design, Treasured Memories - Your Back Yard!We specialize in building custom treehousesand other structures attached to trees.Yes, it is our full-time job. Yes, we love what we do.Yes, we’re the best in the business!Delivering More Than A TreehouseWhether you want us to build an amazing treehouse for you, or support your project with plans & materials, we will impress you with our expertise and professionalism and give you the best quality service and craftsmanship.– Dan WrightWe Specialize In:Treehouse DesignTree Top Builders is available for building, designing, or inspections of any tree attached structures. This includes treehouses, challenge courses, zip lines, and rope swings… or anything else having to do with living trees.Consulting ServicesWe are experts in tree houses and zip lines, and other tree attached structures. We offer consulting services for construction planning & support, Inspections & Maintenance according to appropriate industry standards.ConstructionTree Top Builders is available for building, designing, or inspections of any tree attached structures. This includes treehouses, challenge courses, zip lines, and rope swings… or anything else having to do with living trees.
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Home Care Vice PresidentGrayhawk Home Care I Llc Jun 2020 - Dec 2021Chesterbrook, Pennsylvania, Us -
President & CeoGreater West Chester Chamber Of Commerce Feb 2009 - Jun 2020West Chester, Pennsylvania, UsProvides high profile leadership, vision, guidance and strategic direction for the Greater West Chester Chamber of Commerce. • Promoted to President in 2012• Negotiated with national and international brands generating 150%+ increase in sponsorships and fundraising• Created B2B sales programs for key sponsors and agencies leading to greater value for the sponsorship • Managed $750k budget with average annual increase of 8.3%• Spearheaded marketing of key events including Iron Hill Twilight Race Series and Old-Fashioned Christmas, determining marketing goals and appropriate communication vehicles.• Led development of a new website and mobile app including all social media campaigns that focused on member and community engagement of a Buy Local movement.• Realigned staff members and responsibilities to better serve membership and organization needs -
Director, Business DevelopmentKsa Events Apr 2008 - Sep 2008Set strategic direction for sponsorship program and cultivated productive relationships to secure new sponsors. Worked with company president to establish a growth strategy for company.• Built the operational infrastructure for the KSA sponsorship program including collateral development, pricing, onsite logistics processes, and prospect lists.• Contributed to expanding KSA events to new US regions by identifying high-potential cities and working with CVBs to develop strategic and actionable plans for successful events.
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New Business Development ManagerThe Walt Disney Company Jul 2007 - Mar 2008Burbank, Ca, UsDisney Youth Markets is tasked with driving incremental business to the Walt Disney resort. It was my responsibility to create or contract new events to drive that incremental business.• Created the Disney Step Nationals (part of the MEAC-SWAC Challenge weekend) and the Disney Jazz Celebration – this included overseeing creation and development of these events• Worked with ESPN to develop the Pep Band Challenge in association with the Old Spice Classic basketball tournament• Contracted with an international choral company to bring a Girls Choir Festival to Walt Disney World• Research and recommend existing events and festivals to pursue for future opportunities -
Senior Director, Client ServicesGenesco Sports Enterprises Jan 2006 - Sep 2006Dallas, Tx, Us•Oversee a team of seven Genesco employees that manage Pepsi’s league, team, and athlete relationships•Work with client to develop marketing strategies that leverage Pepsi’s sponsorships of the NFL, MLB, MLS, ISC, Jeff Gordon, Inc., and Hendrick Motorsports•Build and maintain excellent relationships with all league and team partners•Work with Pepsi client to create national activation plans across all sports with an emphasis on retail promotions•Plan on-site promotions to build brand awareness at marquee sporting events•Investigate and recommend strategic marketing partnerships for Pepsi -
Assistant Vice President, Sports Marketing And EventsLincoln Financial Group Nov 2002 - Jan 2006Radnor, Pa, Us•Responsible for the overall strategy and management of the Lincoln Financial Field naming rights deal. Managed all aspects of the relationship with the Philadelphia Eagles including contract fulfillment, relationship building, and asset management. •Directed strategy, activation and logistics of the Lincoln Financial Battle at the Bridges. This included event planning, client/host communications, logo creation, and interaction with ABC and IMG contacts regarding broadcast logistics•Managed On-site logistics and hospitality at prestige events such as the US Open (Tennis and Golf), the Masters, and the PGA Championship•Member of the three people corporate branding team that manages the entire LFG brand including trade and consumer advertising•Managed budget of $12 million which incorporates Lincoln Financial Field, Lincoln Financial Battle at the Bridges and key client events -
Event ManagerWalt Disney World Company Jun 1994 - Nov 2002Burbank, Ca, Us•Responsible for an $8 million budget. Responsibilities include creating parameters, communicating budget to clients/service providers and ensuring events remain within budget•Managed overall coordination of groups ranging in size from 20 to 5,000 for Walt Disney sponsored special events including the Walt Disney World Golf Classic, Tiger Woods Foundation Golf Clinic, and ESPN College Football Awards Show. Clients included Kurt Warner, Orlando Magic, George Lucas and other VIP celebrities as well as community/government leaders and Walt Disney Company executivesBANQUETS/FRONT DESK/GUEST SERVICES/BELL SERVICES MANAGER•Responsible for all floor functions including all food and beverage functions, room setup and general convention center operations •Management responsibilities for Front Desk/Bell Services included providing leadership, career direction, and scheduling functions for 140 Cast Members in 4 departments
Mark Yoder Skills
Mark Yoder Education Details
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New Mexico State UniversityMarketing
Frequently Asked Questions about Mark Yoder
What company does Mark Yoder work for?
Mark Yoder works for Treehouse Group
What is Mark Yoder's role at the current company?
Mark Yoder's current role is Chief Executive Officer and Co-Owner.
What is Mark Yoder's email address?
Mark Yoder's email address is cu****@****ail.com
What is Mark Yoder's direct phone number?
Mark Yoder's direct phone number is +121585*****
What schools did Mark Yoder attend?
Mark Yoder attended New Mexico State University.
What are some of Mark Yoder's interests?
Mark Yoder has interest in Social Services, Children, Economic Empowerment, Politics, Poverty Alleviation, Animal Welfare.
What skills is Mark Yoder known for?
Mark Yoder has skills like Event Management, Marketing Strategy, Leadership, Event Planning, Social Media Marketing, Strategic Partnerships, Public Relations, Marketing, Fundraising, Management, New Business Development, Sports Marketing.
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