Highlights:+ Grew B2C markets from minority revenue ~30% to majority revenue ~60+% to intentionally diversify income streams+ Executed key marketing and product initiatives: restructured core product line-up for value-added up-selling, launched overhauled eCommerce website, implemented new SKU system to expand eCommerce and digital marketing capabilities, drastically increase efficiency of marketing channel mix and and spending to grow key B2C markets+ Applied voice-of-customer research to all R&D projects to ensure project outcome results in a positive market fit+ Exclusively managed new product development for a company first cooler and hose kit, one of our most popular products and upsells in Q4 2023 and Q1 2024+ Currently leading team implementing company-wide ERP systemTurn One is an industry leader and manufacturer of high performance power steering systems and components. Our products are engineered for elite performance in vehicles of all types, and can be found in restoration vehicles, pro touring and race-oriented vehicles, drift cars on various circuits including the professional Formula DRIFT series, and circle track race cars at all levels including top-level NASCAR Cup Teams.

A path to better marketing. Made easy. Mammut Marketing offers hands-on, outsourced marketing assistance for businesses that don't have the time or expertise needed to make it happen themselves. As an easy-to-work-with partner, we become a wingman to your business to fill in the marketing gaps. From helping with strategy and design components, to managing monthly promotions or digital content, Mammut is the flexible and agile partner that makes your life easier. Highlights:+ Creating relationship-first business partnerships founded on trust and honesty, leading to deeper insights and better results + Holistic mentality ensures marketing funnels are well-balanced and optimized at each customer touch-point+ Active management of high-performing digital campaigns that are continually optimized over time

Highlights:+ Key strategy and content contributor to Fortune 100 social campaign that drove record engagement + Delivered creative, unique content for clients' digital marketing campaigns and social brands

Collaborated with agency partners to research, strategize and build RFP responses. Clients included global manufacturers in the outdoor product category. Project scopes included digital media monitoring and data collection strategy, ongoing data analysis and monthly reporting.

Highlights:+ Outside sales role transitioned to account and campaign management role on larger, more complex accounts specializing in SEM, SEO, display advertising, and online content+ Effectively used data mining to identify specific opportunities for campaign improvement and growth+ Achieved 45% upsell rate, as well as a 6X lower-than-industry churn rate by forging deep client relationships and providing transparency through detailed reporting

Highlights:+ Managed diverse client project portfolio: websites, brand design, print, customer testimonials, photo and video content creation+ Project liaison between client contacts, agency members, media partners and vendors to coordinate successful project completion within scope+ Grew active funnel through regular client need assessments, as well as proactive industry, competitor and customer research