The Transforming Transportation Advisory Committee (TTAC) was established to provide advice and recommendations to the Department of Transportation Secretary about needs, objectives, plans, and approaches for transportation innovation. TTAC will consider issues related to:- Pathways to safe, secure, equitable, environmentally friendly and accessible deployments of emerging technologiesIntegrated approaches and finding ways to promote greater cross-modal integration of emerging technologies, in particular applications to deploy automation- Policies that encourage innovation to grow and support a safe and productive U.S. workforce, as well as foster economic competitiveness and job quality- Approaches and frameworks that encourage the secure exchange and sharing of transformative transportation data, including technologies and infrastructure, across the public and private sectors that can guide core policy decisions across DOT’s strategic goals- Ways the Department can identify and elevate cybersecurity solutions and protect privacy across transportation systems and infrastructure- Other emerging issues, topics, and technologies

Responsible for aligning and leading NSC's roadway and workplace safety advocacy portfolio, government affairs, and research activities to save lives from the workplace to anyplace.

Accelerated SAE’s broader transformation into becoming an industry-convening, growth-oriented, knowledge-based organization, serving automotive, aerospace, and commercial vehicle sectors, interfacing with companies such as Ford, GM, Boeing, Lockheed-Martin. Managed combined P&L and annual budget of $25M+ and led growth of global and membership businesses. Oversaw, inspired & developed 90+ employees across multiple functions located in 3 continents. Served as member of Executive Management Council (senior leadership team) with regular, direct interactions with SAE’s Board of Directors and industry leaders.[Global Business] Led development and tactical execution of midterm regional strategic plans (five years) for Europe and Asia. Managed P&L of over $15M.[Membership Business] Led business unit ($3M+ P&L) at critical juncture and tasked to reinvent and transform business unit serving over 130K members globally.- Oversaw testing and development of new, contemporary membership model (rolling out in 2020).- Developed and launched “corporate partnership” model offering bundled set of products and services (signed Intel and Boeing in 2018).[Strategic Marketing] Founded and installed strategic marketing function to accelerate transformation through discovery of new strategic portfolio growth opportunities and enablers.- Stewarded development of long-term enterprise strategic plan, which guides organization’s annual tactical & budgeting activities.[Marketing Comms] Directed reorg, consolidation and transformation of marketing team and its processes. Onboarded 2 new creative agencies (traditional and digital) and a public relations agency.- Stewarded integration of enterprise marketing automation and CRM tools, Marketo and SalesForce, combined with lead scoring and prioritization capabilities, resulting in over 1,100 incremental qualified leads in 2019.- Led rollout of 50+ campaigns per year, exceeding annual targets for revenue and fundraising donations.

Recruited to develop and lead the corporate strategy group. Oversee the planning and development of annual global strategic planning processes. Serve as a key interface with executive team and Board of Directors on matters pertaining to corporate strategy as well as complex business topics.Corporate Business Planning: Led the development & installation of Cooper’s first-ever, internally-driven enterprise strategic planning process in 2014 and produced a detailed global growth and strategic initiative roadmap for the organization through year 2020. Generated over $5M in annual cost avoidance savings by eliminating the strategic planning reliance on outside consultancies .Internal Consulting/Problem Solving: Led a team of high-potential internal resources to proactively analyze complex market-facing, growth issues to develop actionable recommendations. Projects ranged from developing actionable market penetration and organic market growth strategies to situational analysis and development of strategic sourcing and tariff mitigation options.Board of Directors Interface: On a quarterly basis, inform the Board of Directors on key strategic matters and drive decisions that support the successful execution of the strategic plan, including resource allocation. Through rigorous data/fact-based methodologies, analyze complex, often critical issues confronting the business and develop strategic options for BoD to consider for action.

For the Filtration Unit of Cummins Inc, was recruited to aggressively grow the global filtration business in OE and Aftermarket segments. Co-owned $1.2B P&L. Major responsibilities include leading a Global Marketing team of 40+ people located across five continents and overseeing entire marketing continuum.Customer Support Excellence: Lead design and implementation of Net Promoter Score surveys and management of detractor customer resolutions across twelve global markets.Marketing Communications: Oversee the execution of entire global digital/print marketing communications activities from brand strategy formulation to creative execution. Market Research: Provide global strategic guidance for defining and gathering business-critical, actionable VOC and VOB as well as ancillary insights.Pricing: Actively manage the planning and execution of global price, margin and revenue management strategies and actions for over 8000 active SKUs.Product Marketing: Lead the strategic and product marketing activities ranging from 10 year synchronized business planning, product positioning, to sales training and messaging processes.Promotions: Responsible for providing strategic guidance and active management of global promotional activities.

For this $1B subsidiary of Yokohama Rubber Company, was recruited to re-energize and revitalize the Company’s overall marketing and corporate/strategic planning process. Responsible for all product marketing activities, market and consumer insight research, motorsports, and strategic corporate and brand planning.

Various marketing management roles:- Experiential Marketing ManagerLed planning and executing of cutting-edge experiential marketing activities integrating digital, one-to-one, and visual marketing strategies. Planned and executed experiential marketing presence at NYC's Time Warner Center. Supervised eight direct reports (8-product specialists) and agency personnel. Budget responsibility =$3.5M/yr- Digital Marketing ManagerResponsible for directing the operations of Ford Division's flagship consumer website, www.ford.com. Led an agency team (40+) in content development, technical and information architecture implementation, quality control and user research. Oversaw production and operation of seven web properties. Championed the synchronization of marketing communications with various internal stakeholders. Budget responsibility = $11.5M. - Advanced Product Strategy ManagerLed advanced futuring, planning and development of new vehicles. Created initial marketing strategies, business case scenarios and product attribute assumptions based on market trends. Led development and governance of brand positioning strategies. - Zone Sales ManagerManaged monthly wholesales of 2500+ vehicles to the Greater Los Angeles Market Area. Developed and implemented business plans, sales promotions, and training sessions for the market's dealership network. Served as a business consultant to the dealer body.

Responsible for rollout and daily management of foreign magazine titles, such as Esquire, marie claire, Maison, Harper's Bazaar. Created Kaya Books in 1997 and produced 4 best sellers in 97 and 98. Created first-ever ecommerce-enabled online digital photo library in 1997.