Pillow Fight Championship began with an idea to develop a real fighting sport that would appeal to the international family audience by combining the ancient weapon known as a “pillow” with experienced MMA competitors & boxers and strict rules. PFC has quickly evolved into a very popular sport-based showcase complete with all the strength, stamina and strategic skills of the other more brutal combat sports but with a massive amount of fun! Directly reporting to the Founder / CEO and work closely with the firm's Partners to set the present and future Digital / Social / e-commerce & Content strategy for one of the nation's fastest-growing sports. A track record of identifying, driving, contributing to and closing new business & sponsorship opportunities.

KDM Group is an award winning digital Media consultancy focusing on assisting brands, broadcasters, content creators and publishers identify and develop marketing creative, editorial, strategic & syndication partnerships across all digital environments. Specializing in OTT, Mobile Applications & Platforms, Social Media, Native Branded Advertising, Marketing, Format / Content Creation & e commerce.

Outside TV is the leader in Adventure Sports and Outdoor Lifestyle Movies, Series & Shorts.Primary responsibilities are to create, lead, identify, develop, implement and execute Outside Television’s OTT digital / social media, editorial, multi-platform, mobile, marketing and application strategy. Identify new platforms and maximize syndication reach and revenue possibilities while maintaining brand/franchise integrity.Drive traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email and social media. - Seek optimization and growth through performance analysis, customer segmentation, creative partnership, commerce. - Manage budget as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. - Oversee digital marketing investments, including SEO, ASO, search advertising, social media advertising, and email marketing.• Digital Business Development – Identified, negotiated and manage the OTT, Multiplatform, Connected TV, Mobile, Syndication Partnerships and JV’s with,AppleTV, Sling TV, Verizon Go90, Comcast Watchable, Roku, Flipboard, Amazon Fire TV, Vessel, Spotify, Perk and Sony connected TV’s and Blu Ray Players across 172 million devices. • Outsidetelevision.com – Increased traffic by over 1003% in first year. Redesigned and built a new CMS for the site. • Managed all digital content acquisition and curation for all platforms.• Oversee and authorize the preparation and management of department budgets. • Serve as senior level communicator among operational groups, including television, magazine, ad sales, marketing, consumer marketing, online marketing, press, analytics, research, creative services, programming, information technology, broadband, business development, outside vendors.

In my role as Vice President of Digital & Social Media at World Wrestling Entertainment, wwe.com web sites won an amazing 14 awards in 3 years including a Cable Fax Gold for broadcast channel sites and Webby for innovation in sports sites. Managed the web editorial content and production department of 27 staff while producing over 1500 content assets a week. Reaching 8 million monthly unique users worldwide, 360 million page views and serving 11 million video streams. In Spring 2011 lead the creative team in implementing a new site design and CMS system for the site. The site’s groundbreaking work in social media has grown WWE’s Facebook page network from 2.5 million combined fans in April 2010 to 33 million combined fans in June 2011 – Growth of 1320% in 14 months. WWE’s Facebook page alone (Facebook.com/WWE) has grown from 450,000 fans in April 2010, to 6.1 million total fans in June 2010 – Growth of 1355% in 14 months.WWE is now a Top 50 most-followed corporate brand on Facebook, and only the NBA have more fans on Facebook than WWE amongst Sports Teams and Sports Brands. The sites achievements in Social media was recognized in early January 2011 by winning two prestigious Mashable Awards, including “Most Creative Social Media Campaign” Lead the creative and production teams for all internal and sponsor driven microsites for the brand.

Directed a team of development, production, on-air producers and creative directors taking the lead role in developing, producing new digital multi-cast channels, web and mobile development, branded broadcast on-air content. Creative development and production of original formats, channel development and branding. Oversaw all stages of production from finance to distribution.

Vice President - Development and Production for Billboardlive, a subsidiary of Billboard magazine owned by VNU Media. My responsibilities identifying and securing business /media relationships, joint ventures and format development.

Vice President – Development & Production. Spearheaded the development, production, sales and distribution of the company’s television properties. Development and implementation of company business plan. Oversaw the development and production of original programming in 4 languages

Executive Producer - On Air Promotions - AXN Asia - Implemented production practices and procedures, as one of the first members of local start-up. Determined and implemented equipment, personnel and all production and creative requirements. Developed and managed On-Air promotions teams and program production roll out budgets. Established strategy for media, production procedures, budgets, best practices and staffing.

Executive Producer - Creative Director for Channel KTV with Carlton International Television.Developed the strategy, creation and production of all channel on-air material including long form, program openers, station ID’s, celebrity interviews, sales and marketing materials, presenter links, and management of studio and ENG production.

Launched career with the Canadian based music channel, MuchMusic, spending 8 years with the network, and held various production & creative positions including working on such formats as The Big Ticket Special., The Best of Much, Intimate and Interactive, Egos and Icons and the Canadian Music Video Awards.