Publisher/Owner/Key Advertising Executive
Outnow Newsmagazine
Silicon Valley, California
Owner, Publisher, Key Sales Executive, Sales Manager, General Manager, Marketing Director, Content Manager• Developed and created OutNow Newsmagazine, a full color, glossy publication product with web presence and direct mail. With excellent presentation, negotiation and closing skills, was responsible for the complete turnaround of a throwaway newspaper. Serving as primary advertising sales person and advertising sales manager, brought gross sales from $17,000 as a newspaper to… Show more Owner, Publisher, Key Sales Executive, Sales Manager, General Manager, Marketing Director, Content Manager• Developed and created OutNow Newsmagazine, a full color, glossy publication product with web presence and direct mail. With excellent presentation, negotiation and closing skills, was responsible for the complete turnaround of a throwaway newspaper. Serving as primary advertising sales person and advertising sales manager, brought gross sales from $17,000 as a newspaper to $240,000 in its first year as a magazine followed by more than $450,000 in its second year.• Focusing on a niche market within the LGBT niche market – those aged 35–55 in the Silicon Valley and Peninsula areas, created a product that met their interests and delivered results for advertisers ranging from pharmaceuticals to restaurants, realtors to health care providers, restaurants to automotive dealers and a myriad of other small businesses. • Increased distribution by 54% through targeted direct mail and newsstand distribution points. • Worked in the leadership and management role of a team-based environment of 12 to 15 people in advertising sales, editorial, distribution, ad trafficking, and accounts receivable. Show less
