Mark Kithcart Email & Phone Number

Houston, Texas, Us

► Developed and designed 7 brands - ibüümerang, iGo, Zence, Skintech, Bill Genius, Ellev8, and Trade Buddy.► Gave affiliates the tools, websites, and presentations to grow their businesses to over $90,000/mo.► We do 3 events every year; Xccelerate, Vision, Dream Week. I lead a team to generate the branding around all of the events with between 150 - 4,000 affiliate attendees.► The Buum Foundation, ibüümerangs non-profit, over 10 million servings of nutrition to children in need around the world.Won 3 Marketing Awards: ► Viddy - 2022 PLATINUM AWARD - Commercials | Commercials Creativity | 1300. Cinematography ► Viddy - 2022 GOLD AWARD - Commercials | Commercials Creativity | 1300. Cinematography ► Marcom - 2022 GOLD AWARD - Digital Media | Social Media | 213. Social Content

Houston, Texas, Us

Petaluma, Ca, Us

Member of the executive management team responsible for accelerating revenue growth.► Led Sales and Marketing teams to increase revenue growth by 300%+ within 18 months and supported positioning AVRS for a successful acquisition in April, 2015 by CDK Global.► Led teams in developing brand and marketing strategy, business development, sales, contract negotiations, training operations and client account management.► Post-acquisition, in an expanded role, I successfully led 4 teams (40+ total distributed employees) during a 12 month transition plan to more than double the size of the company (to $50M ARR), beating new revenue targets.► Promoted to the role of California State Manager in January 2017.► Promoted to the role of Regional Director of the Western US in July 2018 overseeing and driving all business unit objectives.

Santa Rosa, Ca, Us

Oversaw and developed strategies for the entire customer life cycle - acquisition, conversion and retention.Led all marketing activities to launch seven products in under 4 years, all exceeding company goals, with three of them achieving global market traction. Led the marketing strategy development and tactical launch of a new brand and product resulting in:► Phenomenal growth - More than 350,000 users on 6 continents driving over 1 million monthly page views within 24 months of product launch.► Over 300+ earned mentions in blogs, newspapers and websites.► Brand recognition as the industry's thought leader in online student engagement (top SERP placement on google search for relevant terms).► 5 industry awards.► Over a 12 month period we deceased marketing spend by 40% and at the same time increased our conversion rate by 21%.Used LEAN methods and multiple online and offline integrated strategies to grow the user base via cohort testing, A/B testing and continual iterations of the entire marketing funnel including the development of multiple landing pages and websites for the verticals that were receiving the most traction.Led and developed a comprehensive content marketing strategy that included; webinars, whitepapers, development of multiple blogs, thought leadership development, email marketing and participation in trade shows and speaking engagements. Developed and implemented a content amplification strategy through social media, social bookmarking and syndication sites.Led the development and execution of all marketing strategies (SEO, SEM, press outreach, channel partner programs, social media, content marketing, ad strategy/retargeting and tradeshows/events) to create brand identity and recognition, product marketing collateral and all online marketing and social media assets for Democrasoft.

Us

Marketing strategy development, support and implementation for the LeapFish brand.► Supported the development of strategies to attract new users and traffic that grew LeapFish from an Alexa rank of over 100,000 to less than 12,000 in a 10 month period (making it one of the highest traffic websites in the world with up to 50,000 visitors daily).► Online and offline media strategy support and execution for brands owned by Dot Next Inc. including brand, messaging, media development and social media marketing. ► Promoted to lead the Client Services team in addition to Marketing after 7 months.

Director of Online Marketing and partner at a startup internet marketing, media and advertising company.► I personally developed programs utilizing long-tail keywords and strategies resulting in increased traffic to the sites anywhere from 25% up to 100%+► Developed and implemented overall website, marketing and social media campaigns based on the client’s online and offline business and marketing objectives.► Clients included wineries, attorneys, radio stations and multiple product based companies such as Kendall-Jackson and Sonoma Media Group.► Development of full media Ad campaigns including; Organic, PPC and traditional media buys (Radio and Television) and packages to broaden campaign effectiveness and reach.

Operations Manager for multi-faceted business (approximately $25 million gross per year) in the retail sales, convenience and oil and gas industry with sites throughout the bay area.► Saved the company in excess of $2 million through operational efficiencies and cost savings.Duties included all aspects of infrastructural growth;► P & L review, analysis and strategy development with the CEO and Vice President► Assess, develop and implement strategies for expansion of businesses and brands► Oversaw IT infrastructure development to support operations, growth and reduce costs.► Consistently reviewed vendor structure to ensure increased profitability, quality, contract management and supply strategy development.

Santa Clara, Ca, Us

Led projects across several business groups to support the development of new product introductions for the testing and measurement component worldwide markets.Led cross-functional teams from engineering through assembly and test groups to complete phases of new product introductions for cutting edge test and measurement equipment.Led an international team to re-design the supply chain between Southeast Asia and the United States to enable additional products to be developed and sourced in Southeast Asia.

Santa Clara, Ca, Us

Execution & implementation of Inventory and Supplier Management programs resulted in cost savings of 1.2 million USD over 1 ½ year period.Selected as a change management leader to analyze existing processes and resultantly design and implement new process improvements to allow successful completion of project phases. Allowed the department to enhance productivity for complex mechanical electronics components resulting in 95% on time deliveries with minimal defects and reducing turn around times from 12-15 days to 10 days over a 6-month period.Promoted to New Product Project Lead after 12 months.

Atlanta, Georgia, Us

Managed multi-million dollar projects for UPS, DHL, FEDEX domestically and internationally. Achieved 19%+ margin (target was 10%) on the projects I managed.

B.S., Engineering

Master Of Business Administration - Mba, Business, Marketing, Leadership

Certificate In Project Management