Mark Knight

Mark Knight Email and Phone Number

Partnerships Strategy Director @ Legends Global (Europe)
London, GB
Mark Knight's Location
London, England, United Kingdom, United Kingdom
Mark Knight's Contact Details
About Mark Knight

The Wavemaker Fast Growth Practice specialises in propelling fast-growing companies to their next stage of development through innovative media and communication strategies. With over two decades of strategic experience, I've steered diverse brands towards establishing a mature presence in their respective markets. My focus revolves around understanding consumer behaviour and culture ensuring that our clients' investments in media move people people and translate into tangible business success.As the co-founder of Major Labl Artist Club, I'm focused on building a disruptive, one-stop music management solution for independent artists, indie labels and managers. MLAC solves two of the biggest problems facing independent musicians. 1. Getting paid (Only 18% report they are confident they get paid what they are owed. 2) Wasted time: Independent musicians report visiting an average of 7 different services to manage their music careers online. In my spare time, I also run Right Chord Music, a new music blog established in 2010 to champion incredible unsigned and independent artists. Last year Right Chord Music and our partner blogs which make up the RCM Indie Collective published over 700 reviews, attracting over 100,000 page views from 181 different countries worldwide. Right Chord Music is ranked 3rd in Feedspot's Top 60 Indie Music Blogs and Websites.

Mark Knight's Current Company Details
Legends Global (Europe)

Legends Global (Europe)

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Partnerships Strategy Director
London, GB
Mark Knight Work Experience Details
  • Legends Global (Europe)
    Partnerships Strategy Director
    Legends Global (Europe)
    London, Gb
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  • Major Labl Artist Club
    Co-Founder
    Major Labl Artist Club
    London, Gb
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  • Major Labl Artist Club
    Strategic Advisor
    Major Labl Artist Club Jul 2022 - Present
    London Area, United Kingdom
    Major Labl Artist Club is coming soon! Backed by Microsoft for Startups and SEIS we provide everything you need to run your music career online, in one place. In the meantime, free tools and resources for musicians.
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  • Wavemaker
    Strategy Partner [Fast Growth Practice]
    Wavemaker Dec 2021 - Present
    London, England, United Kingdom
    I work as a Strategy Partner responsible for all the clients within our Fast Growth Practice including e.l.f. Cosmetics, Mettle, getir, Clipper Tea, Kallo, Whole Earth, Aperol, Crudino and Wray & NephewProduced the new Wavemaker Select brand positioning. (A specialist media and communications agency for take-off businesses ready to scale) and our new smart simplicity focus.Leading the development of a new live planning process to better understand business growth and performance.
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  • Wavemaker
    Strategy Lead
    Wavemaker Jan 2018 - Dec 2021
    London, England, United Kingdom
    Strategy Lead for Wavemaker Select clients including Nivea, Wilkinson Sword, Virgin Games, Homeserve, and Perfetti. Strategy Lead on successful pitches for Getir, Campari, Mettle and Perfetti.
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  • Wavemaker
    Group Strategy Director Wavemaker Content
    Wavemaker Dec 2012 - Jan 2018
    London, United Kingdom
    Head of Strategy within MEC Content / renamed Wavemaker (now Wavemaker Content) helping clients make smarter partnership, sponsorship and branded content decisions.Responsible for all strategic partnership responses entering the department. Designed the global sponsorship assessment tool for Vodafone across 20 markets. First to use neuroscience techniques to understand partnership effectiveness.
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  • Right Chord Music Blog
    Owner
    Right Chord Music Blog Sep 2010 - Present
    London Area, United Kingdom
    Established in 2010 Right Chord Music is ranked 3rd in Feedspot's Top 60 Indie Music Blogs. We champion incredible unsigned and independent music.
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  • Redmandarin
    Senior Strategy Consultant
    Redmandarin Feb 2011 - Dec 2012
    London, United Kingdom
    Redmandarin specialises in servicing predominantly international clients working with sponsorship across multiple territories. Our small core team is multi-disciplinary: you’ll find brand strategists, management consultants, and senior planners. You just won’t find any salespeople.We’re truly impartial: we don’t represent rights-holders, we don’t take commission and we never sell sponsorship rights. We’re totally client-facing.We’re international: our team is as international as London itself and we happily service clients in Europe, Asia Pacific, South Africa and the Middle East.We’re independent: we’re not simply covering the sponsorship base for an ad agency, and we’re not part of a communications conglomerate.We believe in strategic creativity.
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  • Freelance Consultant
    Freelance Projects
    Freelance Consultant Aug 2010 - Dec 2012
    Uk
    Example Freelance Work Includes:+ Produced a music sponsorship strategy for an energy drink brand+ Produced a music sponsorship strategy for a major mobile brand+ Ran artist music mentoring sessions for musicians with disabilities + Produced a pitch for a global branded music programme + Produced sponsorship sales presenters for festivals & music right holders+ Ran sponsorship masterclass workshops for music rights holders
  • Frukt Communications
    Account Director
    Frukt Communications 2008 - 2010
    + Wrote the 2010 Gaymers Cider music UK festival strategy + Nokia account director responsible for managing seven different projects consecutively+ Doubled the Nokia strategy retainer+ Designed & implemented a framework for Gaymers Cider to evaluate their music festival sponsorship portfolio+ Completed a 20 market research project to inform the Nokia global music festival sponsorship strategy
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  • Redmandarin
    Account Director
    Redmandarin 2005 - 2007
    A strategic sponsorship consultancy+ Hollis Sponsorship Award winner 2006 & 2007 ‘Best Use of Research in a Sponsorship Campaign’ (T-Mobile Street Gigs)+ Produced T-Mobile UK sponsorship strategy (music, cycling & football)+ Produced T-Mobile International music strategy & evaluation framework+ Designed & managed global sponsorship evaluation for Sony Ericsson WTA tennis sponsorship+ Designed & managed Sony Ericsson Ibiza Rocks music evaluation project+ Designed Lloyds TSB 2012 Olympic evaluation framework+ Speaker at ADMAP & Marketing conferences in 2006
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  • Redmandarin
    Account Manager
    Redmandarin 2003 - 2005
    + Designed & produced the first European wide sponsorship decision makers survey+ Responsible for developing the Orange global sponsorship strategy in music & film+ Strategic consultancy for Deutsche Telekom, Gillette, Honda, Persil, Toshiba & UBS+ Designed bespoke sponsorship evaluation frameworks for Standard Bank, Philips & T-Mobile
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  • Performance Research
    International Project Director
    Performance Research Aug 2001 - May 2003
    + Solely responsible for running the UK office (with US parent company)+ Managed UBS, Volvo Ocean Race sponsorship evaluation in 6 countries+ Round table speaker at the 2003 IEG Sponsorship Conference
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  • Performance Research
    Project Manager Europe
    Performance Research May 1999 - Aug 2001
    + Report writer for major US and European clients, including ntl, Motor Sports Association, Fosters, Coca-Cola, Kodak, Anheuser Busch, and General Motors+ Managed UK on-site research projects including: Test Match cricket, Network Q Rally, British Formula One Grand Prix, 1999 IRB Rugby World Cup
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Mark Knight Skills

Online Marketing Sponsorship Social Media Digital Marketing Marketing Social Media Marketing Entertainment Digital Strategy Marketing Communications Music Blogging Market Research Integrated Marketing Strategy Sponsorship Strategy Marketing Strategy Social Networking New Media Brand Development Account Management Research Facebook Strategic Planning Sponsoring Digital Media

Mark Knight Education Details

Frequently Asked Questions about Mark Knight

What company does Mark Knight work for?

Mark Knight works for Legends Global (Europe)

What is Mark Knight's role at the current company?

Mark Knight's current role is Partnerships Strategy Director.

What is Mark Knight's email address?

Mark Knight's email address is ma****@****sic.com

What is Mark Knight's direct phone number?

Mark Knight's direct phone number is +4477952*****

What schools did Mark Knight attend?

Mark Knight attended Bournemouth University.

What are some of Mark Knight's interests?

Mark Knight has interest in New Music.

What skills is Mark Knight known for?

Mark Knight has skills like Online Marketing, Sponsorship, Social Media, Digital Marketing, Marketing, Social Media Marketing, Entertainment, Digital Strategy, Marketing Communications, Music, Blogging, Market Research.

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