Mark Kotzer Email and Phone Number
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I bring new products and growth initiatives to life. My sweet spot is tech-enabled companies seeking to reinvent their industries. I drive the creation and execution of strategies that accelerate innovation and growth. My career has been all about driving innovation and growth -in the U.S. and internationally. I’ve launched dozens of products in industries ranging from technology to financial services to travel to specialty food & retail. I’ve created and led corporate innovation teams at Fortune 500 corporations, managed an innovation consulting practice, held leadership roles in start-ups and the venture capital community, and advised accelerators/incubators and their portfolio companies on how to get market traction. My breadth of experience enables me to identify unique ways companies can overcome innovation obstacles, create new revenue streams and transform the customer experience. CAREER HIGHLIGHTS Examples of the initiatives I’ve led and the results achieved:• Served as advisor and mentor to 20+ accelerators and their portfolio companies on how to jumpstart market traction.• Developed a Shark Tank competition at Liberty Mutual that resulted in new initiatives valued at $75M+. • Created innovation team at Safeco; earning it recognition as the 2nd most innovative insurance carrier in IA channel.• Spearheaded an internal start-up for Expedia that generated $13M and 81K customers in 12 months. • Co-founded and managed an investment forum that enabled 40 start-ups to secure equity investment. How do I get results? By working with company leaders to simplify their business models and business plans. By helping teams create and execute focused and achievable go-to-market strategies. By creating engaging communications that facilitate relationship-building with customers, partners and investors - and between large companies and start-ups. I am always open to discussing interesting projects and opportunities.STRENGTHS• Business Development: Growth Strategy, Business Plans, Market Development, Partner Engagement• Innovation: Ideation, Incubators, Portfolio Development, Change Management, New Ventures • Product Development: Design Thinking, Customer Experience, Prototyping, Product Testing & Launch• Strategic Marketing: Competitive Analysis, Market Sizing & Segmentation, Product Positioning, Go-to-Market
Growth Jumpstart / Accelerating Startup Growth & Corporate Innovation
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Chief Growth OfficerGrowth Jumpstart / Accelerating Startup Growth & Corporate InnovationSeattle, Wa, Us
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Chief Growth OfficerGrowth Jumpstart (Website Coming Soon) May 2024 - PresentJumpstarts the development and growth of innovative, tech-enabled products and customer experiences for leadership teams when speed to market is critical to success. ENGAGEMENTS FOCUS ON:• Accelerators seeking to improve their effectiveness and the performance of their startups • Angel and venture-funded early-stage startups seeking to demonstrate market traction • International startups exploring expansion to the United States as a growth opportunity• Corporations wanting guidance on how best to innovate and partner with startups
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Growth Advisor, Kotzer Consulting LlcStartups May 2019 - PresentLondon, GbAdvise leaderships teams on the evaluation, development, launch and scaling of new growth initiatives. Work closely with accelerators and their portfolio companies on helping them create/execute GTM strategies, get market traction and scale.SAMPLING OF ENGAGEMENTS• Providing guidance to Canadian, European and Korean start-ups on how to enter the U.S. market.• Evaluating the potential for creating a new, next generation version of a world's fair event.• Advised startup founders from under-represented groups on product-market fit, scaling and securing capital (funded by US Economic Development Admin, WA State Dept of Commerce Small Business Innovation Fund).• Developed branding and GTM strategy for drone startup that led to angel investment and a merger.• Coached executives at Korean multinational on ideation, market validation & new product development.
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Steering CommitteeCongregate Solutions Accelerator Oct 2021 - Dec 2022Congregate is an accelerator that brings together industry, regulators, seasoned entrepreneurs and support resources to ease barriers to innovation in the travel, tourism and hospitality sectors. -
Director Of Innovation Engagement & EvangelismLiberty Mutual Insurance Sep 2017 - Dec 2019Boston, Ma, UsLed innovation engagement & evangelism for a Fortune 100 company. Responsible for driving the adoption of innovative new products and services, fostering a culture of innovation and enhancing company capabilities to deliver quicker, cheaper and higher impact solutions.KEY WINS• Developed Shark Tank competition that resulted in new initiatives valued at $75M+ being pursued. • Fast tracked proof of concepts leveraging VR, AI, chatbots and other emerging technologies. • Created an innovation lab that engaged 1,000+ employees and agents within its first year.• Drove adoption of company's innovation portfolio to 20,000+ independent agent partners.• Evaluated new external sources for insurance and customer experience innovation (e.g., Techstars Corporate Concierge Pilot Program, Agent Innovation Council). -
Director Of Safeco InnovationSafeco Insurance Jul 2013 - Aug 2017Seattle, Wa, UsHired to create and lead the innovation team for Safeco Insurance, a $7B subsidiary of Liberty Mutual, a Fortune 100 company.KEY WINS • Earned Safeco recognition as the 2nd most innovative insurance carrier in the independent agent channel.• Designed and launched an award-winning skill on Amazon's Alexa platform in <6 months, Ist in insurance.• Spearheaded new insurance product that generated $10M in written premium within four years.• Advanced enterprise-wide innovation efforts in Connected Home and the Sharing Economy. • Led Safeco's efforts to engage with the startup community (e.g., created Innovation Lab at WeWorks, became $20K sponsor of TechStars Seattle, met with partners of Bay Area VCs and their portfolio companies). -
Founder & PrincipalVenture Drive Consulting Jan 2004 - Jun 2013Created a consulting practice focused on helping mid-market and Fortune 500 companies develop new growth opportunities and innovate the customer experience by applying the best practices of entrepreneurs, the venture community and innovation thought leaders. SAMPLING OF ENGAGEMENTSMICROSOFT: Developed a change management plan for a leadership team seeking to dramatically improve the ability of its sales team to build long-term, strategic relationships with top industry channel partners worldwide. CONIFER SPECIALTIES: Assessed the commercial viability of a new farm-to-table line of business for a specialty food company that included a go-to-market strategy, pilot action plan and an approach for scaling the concept nationally.WEYERHAEUSER: Trained 30+ executives from all business units on innovation strategy and how the company could overcome internal obstacles to cross-organizational team collaboration. EXPEDIA, INC: Served as an Entrepreneur-in-Residence (EIR) vetting new growth ideas, launching test pilots and scaling the most promising initiatives for the corporate travel division. 3-year engagement.
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Adjunct ProfessorUniversity Of Washington 2009 - 2012Seattle, Wa, Us• Taught mid-career professionals 10-week course in Business Development Strategies & Planning (Winter 2009, 2010, 2011, 2012).• Taught Foundations of Entrepreneurship to MBAs and non-business PhD students (Spring 2011). -
Entrepreneur In ResidenceExpedia Group Jan 2003 - Aug 2005Seattle, Wa, UsHired to vet new growth ideas, launch test pilots and scale the most promising initiatives for the corporate travel division.KEY WINS• Launched a new line of business that generated $13M in billings and 81,000 customers in 12 months. • Developed analytical tools that enabled sales team to upsell accounts worth $290M in annual revenue. • Pioneered digital marketing programs that became widely adopted across the company.• Advised senior management on merit of pursing RFP for $9.3 billion federal government travel market. -
Vp Of Corporate Development, Ascentry TechnologiesStartups 2003 - 2004London, GbAscentry was a broadband wireless company focused on creating a secure interoperable communications system for emergency responders as well as day-to-day public safety and physical security operations. Hired by CEO to facilitate corporate development and equity investment. KEY WINS• Developed business plan and identified qualified investor prospects that led to company raising $2M.• Created market positioning instrumental in building strategic relationships with Department of Homeland Security and technology partners.
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Event Chair, Marketing Chair, Chair Emeritus, Early Stage Investment Forum (Esif)Startups 2000 - 2004London, GbDrove creation and development of ESIF, an annual event for accredited investors and the Pacific Northwest's most promising early stage companies to meet for business plan presentations, seminars and networking. Served as Marketing Chair, Event Co-Chair, and Chair Emeritus over five years. KEY WINS• Created/implemented marketing plan that attracted 200+ VCs and angel investors to 2001 event. • Managed overall event including sponsorships, deal flow, entrepreneur coaching and 80+ volunteers.• Resulted in 40+ early stage companies receiving equity investment following their participation.
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Head Of Marketing & Sales, Corporate Vat ManagementStartups 1996 - 2001London, GbCorporate VAT developed the 1st software to automate recovery of European value-added tax. First employee hired by co-founders. Created company go-to-market strategy and its market/sales/consulting infrastructure. KEY WINS• Built Fortune 2000 client base within 2 years of product launch. • Secured Arthur Andersen, KPMG and PWC as strategic partners and clients.• Created and managed auditing/consulting services to reduce corporate European T&E expenses by 15-20%.
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Head Of Marketing, Personal ExpertwareStartups 1994 - 1996London, GbCompany created the 1st consumer-friendly GUI software that enabled travelers to easily book online their own air travel, hotel and car rentals. Hired by CEO/founder to build market awareness and drive sales. KEY WINS• Created PR campaign that generated coverage in Money, PC Magazine and USA Today (pg 1, banner story).• Grew market share to 10% of travel industry online bookings.
Mark Kotzer Skills
Mark Kotzer Education Details
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University Of Virginia Darden School Of BusinessGeneral Management And Marketing Concentration -
William & MaryMinor In International Economics
Frequently Asked Questions about Mark Kotzer
What company does Mark Kotzer work for?
Mark Kotzer works for Growth Jumpstart / Accelerating Startup Growth & Corporate Innovation
What is Mark Kotzer's role at the current company?
Mark Kotzer's current role is Chief Growth Officer.
What is Mark Kotzer's email address?
Mark Kotzer's email address is ko****@****ing.com
What is Mark Kotzer's direct phone number?
Mark Kotzer's direct phone number is +120663*****
What schools did Mark Kotzer attend?
Mark Kotzer attended University Of Virginia Darden School Of Business, William & Mary.
What are some of Mark Kotzer's interests?
Mark Kotzer has interest in International Issues, Ethnic Food, Bicycling, Hiking, Cross Country Skiing, Travel.
What skills is Mark Kotzer known for?
Mark Kotzer has skills like Strategy, Strategic Partnerships, Start Ups, Business Development, Strategic Planning, Entrepreneurship, Program Management, Marketing Strategy, Business Planning, Sales, Go To Market Strategy, Marketing.
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