Let's take a step back, slow down a bit: what problem are we actually solving? Is this the best way to solve this issue?These are questions our team hears a lot.Since 2015 we have provided software for all kinds of promotion cooperating with agencies. In 2020, we asked those questions above.Time was always short to design an outstanding quality software and there was not enough budget for the best solutions. We thought there must be a more thoughtful, sophisticated solution on the market. There wasn't. A flexible yet standardised promotion platform was created. There is nothing like it on the market today (no wonder, because it was a lot of work to create).Now I am about to find out what the real and urging issues of FMCG (and agencies working for them) are regarding sales, penetration and branding. What are the things that most people don't question anymore, that "just work like that", and bring a much better solution to it.Translated with DeepL.com (free version)