Mark Krupinski Email & Phone Number

Orlando, Florida, US

• Revamped product line and service offerings, leading to an average 40% increase in customer lifetime value, 200% boost in user engagement, and a 27% uptick in client financial benefit utilization.
• Created easy-to-use training materials and online tools for our business partners. This made selling products faster and easier, which helped the partners' sales teams increase their sales value by 30%.
• Led the overall organic content strategy to support performance marketing objectives, fostering awareness, consideration, purchase, and retention through tailored written and visual content.

Tampa, FL, US

• Designed, developed, and integrated on-demand training and pre-made SaaS materials for B2B partners, streamlining the sales process and resulting in a 30% increase in lifetime value for the partnership sales team.
• Led initiatives in SEO, SEM, social media, paid media, video, and referrals, consistently driving leads and conversions.
• Served as the Research Lead for Bisk Ventures, identifying new revenue streams and assisting with growth strategies for specific investments.

• Directed initiatives that led to an average 168% YoY increase in customer lifetime value and sustained the company's run-rate at an average 92% growth YoY.
• The B2C website received an average of 1.5 million unique visitors each month; collected over 70,000+ email addresses monthly, with an average conversion rate of 5% or higher to paying subscribers.
• Implemented the Net Promoter Score program and streamlined system communications, leading to an increase in client retention to 85%.

Altamonte Springs, FL, US

• Created, developed, and managed client social media campaigns with a focus on soft and hard ROI. Accountable for four direct reports, as well as media audits, social media measurement, sentiment analysis, social.
• Black & Decker, SeaWorld, Wente Vineyards, Food Network, Solstas Lab Partners, Johnson & Johnson, and Disney were among the clients who saw average audience growth and reach increase by 10% month over month (MoM) while.
• By implementing the Net Promoter Score program and streamlining system communications, we were able to increase client retention to 85%.
• The conception and implementation of self-serving customer support web resources reduced call center operational costs by $200,000.

Bloomington, MN, US

• Developed system-wide social media strategy and formalized community management of ongoing digital communication efforts. Responsible for four direct reports and customer service oversight via brand social media.
• Within 9 months, boosted organic search traffic to the corporate website by 25% and overall traffic by 10% through the usage of various social media channels.
• User interface changes increased online traffic to the employee site by 15% month over month.
• Through a number of platforms and tools, established and directed the creation of a brand monitoring initiative for Rasmussen, Inc., Rasmussen College, and Deltak edu, which included 15 partner schools.
• Utilized Facebook to contact with current and former students, as well as execute effective engagement projects.

Maitland, FL, US

• Oversaw product lifestyle management of private label website including visual merchandising, site navigation, transaction processing, on-site promotion management, and site analytics.
• Implemented a 35K+ member online community including message boards, blogs, client forums, polling, and interactive training programs.
• Directed the development of a consumer website for the acquisition of new travel leads, resulting in a 15% increase in membership retention and a lower cost per acquisition (CPA).
• Through the usage of forums, interactive communication, and a redesign, the Net Promoter Score was increased by 20%.

Maitland, FL, US

• Led Sales Department of 30+inbound and outbound sales staff. Ownership included monthly sales goals, staff training, department budget, revenue projections, and business development.
• Maximized GDS (Amadeus, Galileo) and Web based sales platforms to both increase gross sales by $275,000 overall and ensure segment commitments were achieved.
• Implemented solution based sales scripting for training, inbound, and outbound sales agents thereby increasing conversion rates by 4% and reservation stick rates by 15% in the first six months.

Fort Lauderdale, Florida, US

• Coached Sales Team of 12 outbound sales staff and responsible for monthly sales goals, staff training, and business development.
• Analyzed current marketing model and implemented both behavioral tactics and structured lead management to increase daily sales by $45,000.
• Decreased individual contact management databases by 25% through better call handling techniques and an endless referral system.

• Responsible for sales and customer service staff ranging from 10-30 direct reports at any given time. Supervised day-to-day operations of inbound and outbound call center, customer care inquiries, escalated customer.
• Coordinated efforts with Senior Team to revamp both internal and external procedures that led to increased departmental productivity by 30% and decreased inquiry turnaround time from five days to two.
• Restructured monthly reporting to include department-specific customer service issues which led to a decrease of lost revenue by guaranteeing consistent handling of all issues.
• Probed potential variables for lost revenue and implemented customized training courses for probationary employees, which led to savings of $60,000.
• Conceived and implemented formal employee performance review process and rewards and recognition for multiple departments.

Miami, Florida, US

• Supervised Sales Team of 12 outbound sales staff and responsible for monthly sales goals, staff training, escalated customer service issues, and business development.
• Identified an information gap to outside sales force and initiated a marketing program focused on distressed inventory which created a 10% increase in net revenue.
• Established 1st email business group within the organization.

Master Of Science, Criminology & Criminal Justice

Bachelor Of Science, Criminology & Criminal Justice