Mark Stewart

Mark Stewart Email and Phone Number

Senior Vice President at Association of National Advertisers @ Association of National Advertisers
Mark Stewart's Location
New York, New York, United States, United States
Mark Stewart's Contact Details

Mark Stewart personal email

About Mark Stewart

An innovative, highly effective and results driven marketing and media industry leader. My leadership experience spans the entire media marketing ecosystem – I have driven over $3B in new business at UM and OMD, delivered over $300MM in global media savings at Kraft Foods, and created a differentiated and compelling brand positioning, culture, and go-to-market sales process and story that took Townsquare Media from $80MM to $600MM in revenue in 6 years. I know where the hidden opportunities, pressure points and under-leveraged assets reside across the entire media buy/sell chain and how to activate them for competitive advantage. Key to unlocking greater value is knowing where, how and why plan, buy and sell decisions are made, influenced and approved beyond the frontline customer. Technical Skills: Brand Marketing | Communications Planning | Advertising | Consumer Journey | Media Strategy, Planning and Buying | New Product Development | New Business | Digital | Social | Ad Tech | Programmatic | Content Marketing | Price Auditing & Benchmarking | Procurement Savings | Data Analytics | Insight Sourcing | Customer Segmentation | Performance Optimization | Sales Marketing | Sales Training Management Skills: Thought Leadership | Change Management | Team Leadership | Growth Strategy | Networking | Marshalling Consensus and Momentum | Key Customers Category Skills: Media | CPG | Technology | Entertainment | Retail | Finance | Food | OTC | DTC | Automotive | Healthcare

Mark Stewart's Current Company Details
Association of National Advertisers

Association Of National Advertisers

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Senior Vice President at Association of National Advertisers
Mark Stewart Work Experience Details
  • Association Of National Advertisers
    Senior Vice President
    Association Of National Advertisers Jan 2021 - Present
    New York, Ny, Us
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  • Mark Stewart Consulting
    Owner,
    Mark Stewart Consulting 2019 - Jan 2021
    Fractional CMO for C-Suite growth-oriented leaders in start-up and transitioning media agencies, brand clients and media owners. -Help clients accelerate brand demand and revenue growth by creating new go-to-market strategies, stories and solutions that resonate with what consumers and customers want today. -Unparalleled perspective across the entire media and marketing ecosystem to create and equip clients with insights and tools that add sales and revenue velocity to legacy, challenged and start-up businesses.-Developed and implemented breakthrough business plan, expanded service offering, and added new digital product line, for a 22 year old New York City ad agency resulting in successful sale and owner exit.
  • Townsquare Media Llc
    Evp, Chief Strategy Officer
    Townsquare Media Llc 2012 - 2018
    As EVP, Chief Strategy Officer & CMO, created a "category-of-one" brand positioning, company culture, and proprietary go-to-market sales story for the private-equity backed local multi-media start-up.-Grew revenue from $80MM to $600MM+ over 6 year tenure as CMO. -Represented the voice of the customer in the C-Suite and partnered with the Company’s product, marketing and sales teams, and advertising and agency customers, to identify new strategic partnerships and growth opportunities.-Successfully simplified and supercharged a dated and complex go-to-market sales story, personally retrained over 700 sales people, and pivoted them from optional media sellers to indispensable marketing partners for their customers. -Slashed over a $1MM in training costs and took sales training from a cost to a revenue center, generating over $10MM in closed sales proposals from hands-on training workshops in the first 6 months.
  • Kraft Foods
    Vp Global Media Services
    Kraft Foods 2009 - 2012
    Greater Chicago Area, Il, Us
    Delivered $300MM+ in media cost savings over 4 year period.-Beat key competitor P&G by 20% in recessionary media price rollbacks. -Redeployed $66MM in misdirected media spending driving mid-high single digit sales growth across the company's top brands. -Accelerated Digital and Hispanic media investment from 7% to 24% of total ad spend within 3 years. -Created proprietary Consumer Journey marcom tool and software that integrated all internal and external marketing and business stakeholders across a common platform, framework and language. As a result the marketing teams got to better, integrated, and more effective marketing programs, faster. -Developed ground breaking data and analytics solutions that resulted in first-mover advantage and sales lift for key brands.-Built a highly effective and collaborative global media and procurement community connected by common approaches, resources, language, tools and best practices.
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  • Omd
    Managing Director Omd East
    Omd 2005 - 2008
    London, Gb
    Drove record $2B+ in new business, and delivered 45% revenue growth and 55% margin growth, over a 3 year period for the company's largest office. -Added blue-chip roster of new business wins including Bank of America, Lowes Home Improvement Stores, Beiersdorf, Absolut Vodka, Sterling Jewelers, Best Buy, Hershey and others.-Led the pitch and service team that won the consolidated Visa global media AOR across 5 regions and 41 countries. -Won OMD's first-ever Grand Prix Lion at the Cannes International Advertising Festival for Doritos consumer-generated content "Crash the Superbowl" campaign.
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  • Mccann Erickson / Universal Mccann
    Evp Chief Strategy Officer
    Mccann Erickson / Universal Mccann 1995 - 2005
    New York, Ny, Us
    Spun off and led UM North America as a $13B billing stand-alone media agency. -Global Board Director-Turned around underperforming media department saving agency's largest client - AT&T. -Won an unprecedented 12 of 14 new business pitches and $2B+ in new billings from Sony, Sprint, Maytag, Motorola, Microsoft, Nestle, Kohl's, SKB, Lowes, Marriott, Brown-Forman and Wendy's.-Built first ever global media agency-of-record for Microsoft.
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Mark Stewart Skills

Strategy Strategic Partnerships Advertising Management Mobile Marketing Integrated Marketing Media Planning Analytics Start Ups Digital Media Digital Strategy Digital Marketing New Business Development Crm Online Advertising Leadership Marketing Marketing Strategy Strategic Planning Social Media Marketing Sales New Media Media Strategy Retail Go To Market Strategy Media Buying Business Development

Mark Stewart Education Details

  • Sydney Technical College
    Sydney Technical College
    Business And Communications

Frequently Asked Questions about Mark Stewart

What company does Mark Stewart work for?

Mark Stewart works for Association Of National Advertisers

What is Mark Stewart's role at the current company?

Mark Stewart's current role is Senior Vice President at Association of National Advertisers.

What is Mark Stewart's email address?

Mark Stewart's email address is ma****@****dia.com

What is Mark Stewart's direct phone number?

Mark Stewart's direct phone number is +184542*****

What schools did Mark Stewart attend?

Mark Stewart attended Sydney Technical College.

What skills is Mark Stewart known for?

Mark Stewart has skills like Strategy, Strategic Partnerships, Advertising, Management, Mobile Marketing, Integrated Marketing, Media Planning, Analytics, Start Ups, Digital Media, Digital Strategy, Digital Marketing.

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