Mark Lagunowich Email & Phone Number

Acton, MA, US

Chicago, Illinois, US

Acton, Massachusetts, US

Fractional sales leadership and sales management consulting helping B2B software and technology companies build successful, result-driven professional selling teams. Services include fractional or interim sales management, sales process improvement implementation, territory planning, manager coaching, and go-to-market strategy.

Truckee, CA, US

VP of Sales for the leading solution for regulated GxP inspection management.

San Francisco, California, US

Fractional VP Sales engagement to establish sales processes and increase revenue. Created immediate, short-term YOY revenue growth by sales training, deal coaching & improving key hiring, contracting, and selling processes.

London, GB

Responsible for revenue growth and strategy of the $80M Americas division selling Regulatory, Clinical, and R&D data and solutions. Restructured teams to emphasize land and expand strategy supported by training, manager coaching, and sales process improvement. Efforts resulted in >50% increase in sales productivity per rep and #1 rank for year over year.

Boston, Massachusetts, US

Responsible for revenue, customer relationships and leading the team selling SHYFT products and services in the Eastern US.

Led a global sales team of 45 (5 direct reports) including Account Executives, Sales Engineers, & Inside Sales. Instrumental contributor in doubling company revenue & transitioning to a SaaS revenue model. Led the implementation of a C-Level value selling methodology. Implemented Effective Manager Training (Manager Tools). Consistently exceeded forecasts.

Cary, NC, US

Bootstrap sales and marketing strategy execution using a start-up mentality to sell business intelligence, data management, and analytical software solutions to Top 40 companies in the medical device vertical.

Louisville, CO, US

Divisional sales leadership role responsible for selling mobile supply chain application software for field-based reps to manage orders, inventory, and marketing tasks. Mentored and trained cross-functional staff to exceed objectives. Implemented a land and expand strategy to grow sales within industry vertical sub-segments. Resulted in >200% annual.

Louisville, CO, US

Responsible for sales, go to market competitive analysis, pricing, and contract negotiations. Used consultative selling strategies, tailored product demonstrations, and high-impact industry presentations to sell complex solutions to C-level executives. Company acquired by GHX.

Boston, Massachusetts, US

Hired as an individual contributor and promoted to lead sales & marketing of quality, regulatory and clinical trial (EDC) solutions to Top 100 medical device, pharmaceutical, and biotechnology companies. Hired and led a sales team of five. Increased monthly billings >150% by recruiting and training a new staff, implementing CRM tools, standardizing.

Directed sales of healthcare decision-support software to C-level hospital executives. Hired and on-boarded new sales team members. Worked collaboratively with marketing to develop customer-facing materials. Implemented a customized email approach to qualify prospective customers.

Jacksonville, FL, US

New York, NY, US