Mark Lancia Email and Phone Number
Mark Lancia work email
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Mark Lancia personal email
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Mark Lancia phone numbers
With over 25 years of experience in marketing, innovation, and business development, I am dedicated to driving sustainable growth for my clients through integrated brand marketing and innovation management. As an advisor and fractional CMO, I provide strategic marketing leadership and foster synergistic partnerships, benefiting both startups and established businesses.Throughout my career, I have spearheaded and supported marketing strategies that have collectively generated over $1 billion in annual revenues within their first three years. My track record includes demonstrated success across a diverse range of organizations, from pre-revenue startups to global leaders in the Fortune 100 across consumer goods, retail, medical tech, and higher education.Offering support in:Brand Strategy & Management: Building and nurturing strong, recognizable brands.Integrated Marketing: Crafting and executing cohesive strategies that align with business goals.Innovation Management: Leading innovative projects that drive market differentiation.Advertising & Promotions: Creating compelling campaigns that resonate with target audiences.Direct Marketing: Implementing targeted marketing efforts to drive conversions.Trade Marketing: Enhancing product visibility and sales in retail environments.Content Marketing: Developing engaging content that supports brand messaging.Retail Merchandising: Optimizing product displays to maximize sales.Product Development: Bringing new and innovative products to market.My passion lies in leveraging my experience to help businesses navigate today’s market landscape, ensuring they achieve and exceed their growth objectives.
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Marketing Consultant - Fractional CmoLinc.Partners 2019 - PresentGibsonia, Pa, UsMarketing and innovation consulting helping clients drive growth via marketing leadership support and synergistic partnerships. -
Assistant Vice Chancellor For MarketingUniversity Of Pittsburgh 2023 - 2024Pittsburgh, Pa, UsResponsible for stewarding the brand and leading integrated marketing communications that help to raise the university's profile and strengthen its reputation. -
Global Marketing DirectorPhilips 2021 - 2023Amsterdam, Noord-Holland, NlLed brand marketing for the company's Sleep & Respiratory Care business unit and global business marketing for the unit's sleep and patient interface segments. -
Global Consumer Marketing LeadPhilips 2020 - 2021Amsterdam, Noord-Holland, NlResponsible for global brand and marketing communications strategy for a portfolio of non-Rx sleep-health technologies and applications. -
Associate Marketing Director - InnovationPpg Industries 2016 - 2019Pittsburgh, Pa, UsLed innovation strategy and development across the five B2C and B2B segments in the North American business unit. Established foundational insights, development process and pipeline for the unit. -
Senior Brand Marketing ManagerPpg Industries 2014 - 2016Pittsburgh, Pa, UsLed brand strategy and development for portfolio leading brands in US and Canada. Worked with a cross-functional team to reverse a three-year share decline on lead brand while driving the largest unit share gain in the category in 2016. -
Vp Marketing & AdvertisingEducation Management Corporation 2011 - 2014Pittsburgh, Pa, UsLed development and execution of enrollment demand-driving strategy supporting 51 colleges across a full spectrum of digital and traditional marketing channels. Led a team of thirteen employees and four agencies supporting creative, media, performance marketing and integrated marketing efforts. -
Vp Brand MarketingEducation Management Corporation 2008 - 2011Pittsburgh, Pa, UsCreated groundbreaking integrated brand marketing partnerships with Food Network, HGTV, Mercedes Benz Fashion Week and Bonnaroo Music Festival that drove demand and earned PROMO Magazine’s Marketing Campaign of the Year and the Pittsburgh American Marketing Association’s Marketers of the Year award. -
Associate Vice President MarketingEducation Management Corporation 2006 - 2008Pittsburgh, Pa, UsRevitalized The Art Institutes’ culinary program, growing enrollment by 150% within two years to becomeNorth America’s largest system of culinary schools via curriculum, branding, and marketing innovation. -
Merchandising DirectorGiant Eagle, Inc. 2005 - 2006Cranberry Township, Pennsylvania, UsAccountable for delivering sales and margin for the grocery chain's general merchandise categories via promotional calendar and category management, vendor relations, and store operations support. -
Marketing DirectorGiant Eagle, Inc. 2003 - 2005Cranberry Township, Pennsylvania, UsDirected a team of eight marketing managers that supported the company’s nine major lines of business. Team responsible for developing and executing marketing plans that support merchanding and store operations growth and margin objectives. -
Group Brand ManagerThe Coca-Cola Company 1998 - 2003Atlanta, Ga, UsResponsible for brand strategy development and execution for Minute Maid & Fruitopia branded juices and juice drinks.Managed development and execution of new product opportunities in the $250 million foodservice business segment. -
Senior Brand ManagerHj Heinz 1991 - 1998Chicago, Il, UsHeld successively larger brand management and strategy responsibilities while assuming full P&L accountability for assigned brands. Grew share and profitability on seven different product lines during tenure.
Mark Lancia Skills
Mark Lancia Education Details
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University Of Pittsburgh Katz Graduate School Of BusinessMarketing & Strategic Planning -
Robert Morris UniversityMarketing
Frequently Asked Questions about Mark Lancia
What company does Mark Lancia work for?
Mark Lancia works for Linc.partners
What is Mark Lancia's role at the current company?
Mark Lancia's current role is Brand Strategy | Marketing Management | Innovation.
What is Mark Lancia's email address?
Mark Lancia's email address is an****@****ail.com
What is Mark Lancia's direct phone number?
Mark Lancia's direct phone number is +172462*****
What schools did Mark Lancia attend?
Mark Lancia attended University Of Pittsburgh Katz Graduate School Of Business, Robert Morris University.
What skills is Mark Lancia known for?
Mark Lancia has skills like Integrated Marketing, Brand Development, Marketing Strategy, Strategy, Brand Management, Advertising, Marketing, Leadership, Direct Marketing, Marketing Management, Strategic Planning, Segmentation.
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