Mark Lancia

Mark Lancia Email and Phone Number

Brand Strategy | Marketing Management | Innovation @ linc.partners
Mark Lancia's Location
Greater Pittsburgh Region, United States, United States
About Mark Lancia

With over 25 years of experience in marketing, innovation, and business development, I am dedicated to driving sustainable growth for my clients through integrated brand marketing and innovation management. As an advisor and fractional CMO, I provide strategic marketing leadership and foster synergistic partnerships, benefiting both startups and established businesses.Throughout my career, I have spearheaded and supported marketing strategies that have collectively generated over $1 billion in annual revenues within their first three years. My track record includes demonstrated success across a diverse range of organizations, from pre-revenue startups to global leaders in the Fortune 100 across consumer goods, retail, medical tech, and higher education.Offering support in:Brand Strategy & Management: Building and nurturing strong, recognizable brands.Integrated Marketing: Crafting and executing cohesive strategies that align with business goals.Innovation Management: Leading innovative projects that drive market differentiation.Advertising & Promotions: Creating compelling campaigns that resonate with target audiences.Direct Marketing: Implementing targeted marketing efforts to drive conversions.Trade Marketing: Enhancing product visibility and sales in retail environments.Content Marketing: Developing engaging content that supports brand messaging.Retail Merchandising: Optimizing product displays to maximize sales.Product Development: Bringing new and innovative products to market.My passion lies in leveraging my experience to help businesses navigate today’s market landscape, ensuring they achieve and exceed their growth objectives.

Mark Lancia's Current Company Details
linc.partners

Linc.Partners

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Brand Strategy | Marketing Management | Innovation
Mark Lancia Work Experience Details
  • Linc.Partners
    Marketing Consultant - Fractional Cmo
    Linc.Partners 2019 - Present
    Gibsonia, Pa, Us
    Marketing and innovation consulting helping clients drive growth via marketing leadership support and synergistic partnerships.
  • University Of Pittsburgh
    Assistant Vice Chancellor For Marketing
    University Of Pittsburgh 2023 - 2024
    Pittsburgh, Pa, Us
    Responsible for stewarding the brand and leading integrated marketing communications that help to raise the university's profile and strengthen its reputation.
  • Philips
    Global Marketing Director
    Philips 2021 - 2023
    Amsterdam, Noord-Holland, Nl
    Led brand marketing for the company's Sleep & Respiratory Care business unit and global business marketing for the unit's sleep and patient interface segments.
  • Philips
    Global Consumer Marketing Lead
    Philips 2020 - 2021
    Amsterdam, Noord-Holland, Nl
    Responsible for global brand and marketing communications strategy for a portfolio of non-Rx sleep-health technologies and applications.
  • Ppg Industries
    Associate Marketing Director - Innovation
    Ppg Industries 2016 - 2019
    Pittsburgh, Pa, Us
    Led innovation strategy and development across the five B2C and B2B segments in the North American business unit. Established foundational insights, development process and pipeline for the unit.
  • Ppg Industries
    Senior Brand Marketing Manager
    Ppg Industries 2014 - 2016
    Pittsburgh, Pa, Us
    Led brand strategy and development for portfolio leading brands in US and Canada. Worked with a cross-functional team to reverse a three-year share decline on lead brand while driving the largest unit share gain in the category in 2016.
  • Education Management Corporation
    Vp Marketing & Advertising
    Education Management Corporation 2011 - 2014
    Pittsburgh, Pa, Us
    Led development and execution of enrollment demand-driving strategy supporting 51 colleges across a full spectrum of digital and traditional marketing channels. Led a team of thirteen employees and four agencies supporting creative, media, performance marketing and integrated marketing efforts.
  • Education Management Corporation
    Vp Brand Marketing
    Education Management Corporation 2008 - 2011
    Pittsburgh, Pa, Us
    Created groundbreaking integrated brand marketing partnerships with Food Network, HGTV, Mercedes Benz Fashion Week and Bonnaroo Music Festival that drove demand and earned PROMO Magazine’s Marketing Campaign of the Year and the Pittsburgh American Marketing Association’s Marketers of the Year award.
  • Education Management Corporation
    Associate Vice President Marketing
    Education Management Corporation 2006 - 2008
    Pittsburgh, Pa, Us
    Revitalized The Art Institutes’ culinary program, growing enrollment by 150% within two years to becomeNorth America’s largest system of culinary schools via curriculum, branding, and marketing innovation.
  • Giant Eagle, Inc.
    Merchandising Director
    Giant Eagle, Inc. 2005 - 2006
    Cranberry Township, Pennsylvania, Us
    Accountable for delivering sales and margin for the grocery chain's general merchandise categories via promotional calendar and category management, vendor relations, and store operations support.
  • Giant Eagle, Inc.
    Marketing Director
    Giant Eagle, Inc. 2003 - 2005
    Cranberry Township, Pennsylvania, Us
    Directed a team of eight marketing managers that supported the company’s nine major lines of business. Team responsible for developing and executing marketing plans that support merchanding and store operations growth and margin objectives.
  • The Coca-Cola Company
    Group Brand Manager
    The Coca-Cola Company 1998 - 2003
    Atlanta, Ga, Us
    Responsible for brand strategy development and execution for Minute Maid & Fruitopia branded juices and juice drinks.Managed development and execution of new product opportunities in the $250 million foodservice business segment.
  • Hj Heinz
    Senior Brand Manager
    Hj Heinz 1991 - 1998
    Chicago, Il, Us
    Held successively larger brand management and strategy responsibilities while assuming full P&L accountability for assigned brands. Grew share and profitability on seven different product lines during tenure.

Mark Lancia Skills

Integrated Marketing Brand Development Marketing Strategy Strategy Brand Management Advertising Marketing Leadership Direct Marketing Marketing Management Strategic Planning Segmentation Business Planning Start Ups Digital Marketing Cross Functional Team Leadership Promotions Public Relations Marketing Communications Strategic Partnerships New Business Development Executive Management Product Development Product Management Product Marketing Online Advertising Market Planning Business Development Merchandising Brand Developement Consumer Products Consumer Marketing Consumer Packaged Goods Marketing Higher Education Social Marketing Display Advertising Content Strategy Brand Architecture Cpg Industry Small Business Event Marketing Strategy Interactive Advertising Advertising Management Advertising Agency Strategic Marketing Consultancy Brand Consulting Integrated Marketing Communications Planning Content Marketing Strategic Leadership Event Based Marketing

Mark Lancia Education Details

  • University Of Pittsburgh Katz Graduate School Of Business
    University Of Pittsburgh Katz Graduate School Of Business
    Marketing & Strategic Planning
  • Robert Morris University
    Robert Morris University
    Marketing

Frequently Asked Questions about Mark Lancia

What company does Mark Lancia work for?

Mark Lancia works for Linc.partners

What is Mark Lancia's role at the current company?

Mark Lancia's current role is Brand Strategy | Marketing Management | Innovation.

What is Mark Lancia's email address?

Mark Lancia's email address is an****@****ail.com

What is Mark Lancia's direct phone number?

Mark Lancia's direct phone number is +172462*****

What schools did Mark Lancia attend?

Mark Lancia attended University Of Pittsburgh Katz Graduate School Of Business, Robert Morris University.

What skills is Mark Lancia known for?

Mark Lancia has skills like Integrated Marketing, Brand Development, Marketing Strategy, Strategy, Brand Management, Advertising, Marketing, Leadership, Direct Marketing, Marketing Management, Strategic Planning, Segmentation.

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