Mark Lawrence Email & Phone Number

Alpharetta, Ga, Us

Roswell, Georgia, United States

Responsible for leading the sales enablement team and driving CRM/SFDC & sales tech stack vision and strategy for Kimberly Clark Professional North America. Manage sales tech stack vendors/partners, insights & analytics, data quality and daily support case management. Play a key role in strategic digital sales channel vision, tools, solutions/process design. Lead Implementation of Sales Enablement and Sales Engagement platforms and integration into SFDC.

Atlanta, Georgia, United States

Sales Operations Leader. BDR/BDM, AE & CSM/CSR Sales Enablement & Training- Process design & SOP documentation. Reporting and Dashboards. Sales stack design, and support. Project & Program Management. Salesforce Lightning, Salesforce CPQ, Pardot, Outreach.io, Helpdocs.io

Greater Atlanta Area

Private money / mortgage lending, Goldman Sachs private equity investment.Retained as a principal consultant and trusted sales operations advisor to envision, design and deliver sales operational processes and Salesforce CRM lead-to-close workflows and for a multi-channel high performance team. Accomplishments include:Worked with the business and technology teams to design and implement highly customized sales operations technology, processes and CRM Salesforce Lightning… Show more Private money / mortgage lending, Goldman Sachs private equity investment.Retained as a principal consultant and trusted sales operations advisor to envision, design and deliver sales operational processes and Salesforce CRM lead-to-close workflows and for a multi-channel high performance team. Accomplishments include:Worked with the business and technology teams to design and implement highly customized sales operations technology, processes and CRM Salesforce Lightning Web-to-Lead, Contact, Account and custom object functionality and workflows- on time and on budgetDesign and launch of sales operations strategy and plan, reporting, KPIs, performance metrics and dashboardsDesign and Implement custom mortgage broker web-to-lead and Pardot marketing trackingDesigned and launch of a sales operations SharePoint portal to host sales documentation, forms and sales trainingCreation and automation of sales plans, rolling up into divisional sales plans / forecasting modelFunction as go-to resource for CRM systems integration, ad-hoc reporting and sales administration Show less

Atlanta, Georgia

Senior Sales and Sales Operations for CoreLogic’s $80M Rental Property Solutions (RPS) division. Management of a seven member sales operations team and a team of eight relationship managers. Sales Operations Leadership- Strategic sales planning, revenue / staffing forecasting and business planning. Reengineering and implementation of CRM sales operations processes, policies and procedures documentation and workflows to promote a culture of sales excellence, improve sales… Show more Senior Sales and Sales Operations for CoreLogic’s $80M Rental Property Solutions (RPS) division. Management of a seven member sales operations team and a team of eight relationship managers. Sales Operations Leadership- Strategic sales planning, revenue / staffing forecasting and business planning. Reengineering and implementation of CRM sales operations processes, policies and procedures documentation and workflows to promote a culture of sales excellence, improve sales efficiency, customer service and profitability. Accomplishments include:CRM workflows & customization- Strategy, design and implementation of Oracle & Salesforce CRM. Workflows & processes for Account, Contact, Activity, Lead, Campaigns and OpportunitiesBusiness Intelligence & Analytics- Implementation of multi-channel sales performance KPIs, pipeline, forecasting, client transactions & revenue, activity, and lead campaign performanceSales Enablement- Design and implementation of automated sales technology and analytics for white-space mapping, plan-to-performance reporting, target account planning, and client analytics Show less

Norcross, Ga.

Provide sales, technology, finance, and global business operations support within the national mortgage software products and KPO/outsourced consulting services business units. Accomplishments Include:CRM Sales Implementation- Customized Salesforce.com process and workflow design and implementation

Norcross, Ga

Sterling Planet is a national sustainability pioneer and innovative supplier of renewable energy.Implemented SAP CRM & Business Objects. Design, document, implement and train SAP CRM lead and opportunity processes and workflows to support a national sales team

Norcross, Ga

Implemented Sugar CRM. Engaged to support a regional title company’s growth into a national presence.

The seventh largest savings and loan and the second largest independent mortgage lender in the nation. Grew and managed the CRM, marketing systems and sales operations for one of the largest and most successful B2C home construction lending operations in the nationPartnered with technology and business leaders to ensure new CRM rollout success. Increased regional monthly consumer loan production from $15M to $60M in one yearManaged a sales team of 35 call center loan… Show more The seventh largest savings and loan and the second largest independent mortgage lender in the nation. Grew and managed the CRM, marketing systems and sales operations for one of the largest and most successful B2C home construction lending operations in the nationPartnered with technology and business leaders to ensure new CRM rollout success. Increased regional monthly consumer loan production from $15M to $60M in one yearManaged a sales team of 35 call center loan officers and processors responsible for construction loan origination from an Atlanta based call center Show less