Mark Levien

Mark Levien Email and Phone Number

Ermus LLC
Mark Levien's Location
Los Angeles, California, United States, United States
Mark Levien's Contact Details
About Mark Levien

Mark Levien is a Ermus LLC. Colleagues describe him as "I had the pleasure of working with Mark at Westfield. He was extremely creative as a leader and truly devoted to supporting the over 40 centers across the US with their digital marketing efforts. I learned a lot from Mark about digital media and social media strategies, and hope to find an opportunity to work with him again in the future. " and "I worked with Mark for several years at Twentieth Century Fox Home Entertainment while he was overseeing the digital team there and we created a lot of great work together. He always had smart, innovative ideas and was truly open to collaborating with my creative team. Mark and his entire group were always passionate about the projects they worked on and everyone was a pleasure to work with. At a time when a lot of teams at the studio were very competitive, Mark fostered a truly collaborative atmosphere and he always put the consumer experience first. If any idea made a project better, he supported it, regardless of where it came from. He allowed this approach to trickle down to everyone in the group and it definitely made the work better and the atmosphere less stressful and more creative. He was well liked and respected by a large group of global marketing managers, art directors and executives. I hope our professional paths cross again soon."

Mark Levien's Current Company Details

Ermus LLC
Mark Levien Work Experience Details
  • Self Employed
    Digital Consultant
    Self Employed Jun 2017 - Oct 2024
    Greater Los Angeles Area
    - Developed digital strategy and rollout plan for entertainment themed mobile app and several digital platforms. Managed budgets and marketing plans for branded content campaigns with media and promotional partners.- In-depth exploration of current digital ecosystem, analysis, evaluation of footprint for top pharmaceutical company (Sanofi). - Consultation on Macys and Nutrisystem digital strategy. Recommendations on paid media, social strategy, staff restructuring, tactical planning, risk analysis, eCommerce.- Leading business opportunities for premier L.A. creative agency focusing on social marketing and web design. - Implementing digital strategy for National Real Estate company and Cannabis (AFCGamma), managing digital consumer touchpoints
  • The Coffee Bean & Tea Leaf®
    Digital Director
    The Coffee Bean & Tea Leaf® Feb 2016 - Apr 2017
    Greater Los Angeles Area
    • Responsible for new digital strategy creating a seamless integration across entire customer journey on and offline.• Created omni-channel digital roadmap for web, e-commerce, branding, loyalty, mobile pay, and mobile order ahead.• Designed and developed a new mobile app utilizing the industry’s leading platforms resulting in 20% of all storetransactions from app engagement, 200k+ downloads, 4.5 star reviews, and increasing average ticket by 5%.• Transformed the official website into a branding and e-commerce ecosystem doubling yearly sales and subscribers.• Launched new platforms for e-CRM, CMS, and e-commerce fulfillment, providing higher savings and increased ROI.• Led cross-functional teams to ensure success criteria, training, transition, and implementation of new digital tools.• Supervised and managed all agencies and vendors defining scope, feature set, analytics, and business requirements.• Managed P&L, ran point with media budget, retention & acquisition campaigns, social promotions and press release.• Worked with Domestic and International franchisees to develop mobile and digital launch plans and success criteria.
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  • Big Boots, Inc.
    Digital Marketing Consultant
    Big Boots, Inc. Apr 2015 - Jan 2016
    Hancock Park
    • Creating digital marketing strategy for launch of a new premium online studio consisting of mobile library with 100 apps and six digital platforms that will incubate entertainment brands and produce unique content for monetization• Digital services: Biz development, interactive strategy, content creation, marketing, social media, and mobile• Provide marketing solutions, new business, and creative consultation for two independent LA based digital agencies
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  • Westfield
    Sr Director Digital Business
    Westfield Jan 2013 - Apr 2015
    Century City, Ca
    •Manage budget of $3mm and oversee digital strategy and management of marketing campaigns for national & local digital campaigns •Report directly to VP of Marketing. Lead team of 7 direct reports responsible for web production, digital creative, CRM database marketing, mobile apps, and social media for all U.S. properties. Oversee all P&L, team development, training and new digital business leads•Developed & established corporate KPI’s. Increased social audience by 2mm+ registered fans & email opt-ins by 250k in two years•Manage social conversations, social listening & crisis management across social platforms (Facebook, Twitter, Instagram, blogs)•Increased retailer sales and mall foot traffic through digital activations, paid media and integrated on/offline campaigns•Raised over $100k for various charities through digital partnerships, promotions, events, and social engagement•Measure and report on digital marketing campaign results and key performance indicators against baselines and benchmarks
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  • Fox Filmed Entertainment
    Executive Director Of Digital Marketing Home Ent.
    Fox Filmed Entertainment Sep 2008 - Nov 2012
    Century City, Los Angeles
    In charge of Domestic Digital Strategy - 5 direct reports:- Lead Domestic digital team of product and social management, new technologies, media, & creative - Conceptualized, developed, and executed Award Winning interactive marketing plans for all FHE business units (New Release, Catalog, TV, MGM, Searchlight Pictures, Relativity.- Supervise and oversee creative development of websites, promotional materials, applications, advertising, P.R., promotions, eCRM, e-Commerce, websites, games, social marketing, and mobile development.- Oversee $2MM+ annual creative budget for execution of 150+ unique campaigns, applications and ad units- Strategize and ideate with media team and agency on creative strategy to insure effective media placements.- Marketing lead with 3rd party publishers for promotions and syndication of content.- Plan over 100 (yearly) SEO and SEM paid effort campaigns, tracking results and ROI.- Spearhead entire FHE social strategy of over 100 social branded pages on top social platforms- Built new FHE e-commerce platform (Foxconnect.com) offering first ever exclusive product offering and direct 1x1 consumer CRM system. - Develop online strategy for FHE’s first ever Digital HD & Ultraviolet campaign for Prometheus, resulting in Variety front page - Ran the 360 online marketing approach implementing effective consumer marketing using various touch-points (online, mobile, interactive, games, PR, AR), resulting in FHE record breaking consumer interaction and conversions.- Produce over 20 original viral web shorts, won 2011 Addy Award & OMMA Award- Increased sales/conversions of product over 50% with Amazon linking media partnerships.- Develop studios first social listening offering , e-CRM program, and consumer engagement strategyTeamed up with Shazam® for studio first enabled DVD with exclusive “Shazamable” moments for consumer engagement• Created first to market second-screen technology (Foxpop) (www.mashable.com/2009/11/11/foxpop-spot411)
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  • Universal Studios Home Entertainment
    Director Of Digital Marketing
    Universal Studios Home Entertainment Sep 2006 - Sep 2008
    Universal City , Ca
    In charge of Domestic Digital Strategies - 3 direct reports- Reported directly to EVP of Marketing reporting results to Sr. management and key stakeholders- Orchestrated all online marketing and advertising initiatives for brand marketing and franchises- Managed paid media budgets and allocations serving billions of online impressions, interactions, and video streams while increasing purchase intent and consumer lift for our products- P&L responsibility, strategic planning, forecasting and online research/trends for all releases- Developed & established corporate relationships, launching Key Performance Indicators (KPI) initiative with leading publishers: Yahoo!, Google, MSN, Facebook to optimize media buys and demonstrate ROI.- Collaborated with all studio divisions (content, P.R., brand marketing, production) for synergies and partnerships- Worked strategically with Uni theatrical group for lifecycle marketing, partnerships, budget savings and efficiencies
  • Warner Bros. Online Burbank
    Digital Marketing Manager
    Warner Bros. Online Burbank Oct 2001 - Sep 2006
    Burbank, Ca
    In charge of Domestic Digital Strategies - 6 direct reports:- Manage marketing staff of six specialists responsible for the development and execution of online marketing and promotional strategies for WB Studios. Report directly to VP of Strategic Marketing.- Worked directly with all WB divisions (Theatrical, WHV, T.V., Games, Consumer Products, Animation,VOD/PPV, Mobile, and Domestic Cable Distribution) on digital strategies and innovations.- Launched over 1,000 marketing campaigns and websites for various divisions generating over $15mm in revenue for WB Online while reaching over 100 billion online impressions for leading properties- Created first ever internal online publicity group to support divisions on digital initiatives- Expand awareness, interaction, promotion, and profitability of top WB brands (Harry Potter, Matrix, Looney Tunes, Scooby-Doo) with strategic partnerships and third party tie-ins. Syndication of WB content, manage websites, paid ad units, media spends, vendors, and creative partnerships
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  • Artistdirect
    Project Manager
    Artistdirect Mar 1999 - Jan 2000
    Encino, Ca
    Built and maintained over 50 official websites and online stores for top leading artists and bands- Created original content for website and syndication using premiere talent- Set up promotions and sweepstakes to increase consumer acquisition- Generated over $10k a week in online sales for official merchandise- Managed newsletter database for artists, including growth and direct fan 1x1 communication
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  • Emi Music
    Sales/Marketing Manager
    Emi Music Jan 1994 - Mar 1999
    - Responsible for retail marketing and direct sales of all artists on EMI, Capitol and Virgin Records roster toaccounts (Tower Records, Wherehouse, Blockbuster, Independent record stores)- Secured total market coverage of EMI product by establishing print/media advertising, mailers, in-storemarketing, and tour support Develop, create and distribute P.O.P. merchandising tools
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Mark Levien Skills

Digital Media Digital Marketing Digital Strategy Social Media Marketing New Media Entertainment Online Marketing Online Advertising Advertising Mobile Marketing Marketing Strategy E Commerce Seo Creative Direction Strategic Partnerships Interactive Marketing Creative Strategy Mobile Devices Sem Strategic Planning Rich Media Integrated Brand Marketing Consumer Marketing Interactive Entertainment Search Engine Optimization Art Direction Search Engine Marketing

Frequently Asked Questions about Mark Levien

What is Mark Levien's role at the current company?

Mark Levien's current role is Ermus LLC.

What is Mark Levien's email address?

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What is Mark Levien's direct phone number?

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What skills is Mark Levien known for?

Mark Levien has skills like Digital Media, Digital Marketing, Digital Strategy, Social Media Marketing, New Media, Entertainment, Online Marketing, Online Advertising, Advertising, Mobile Marketing, Marketing Strategy, E Commerce.

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