Mark Greenberg Email and Phone Number

Expanded mandate leading the Consumer business, including the core Kraken app and the Consumer web offering. In addition, lead the Earn and North America / UK teams.

Leading the Asset Growth & Management business line at Kraken. Responsible for Kraken's staking, opt-in rewards, asset listings and platform custody businesses.

I'm helping build and run our Canadian business. Have overseen 5x growth in revenue, 20%+ increase in onboarding conversion, 3x increase in market share over 1.5 years. Launched marketing efforts in Canada. Lead negotiations with the Ontario Securities Commission. Act as Kraken's spokesperson for Canada.Kraken is one of the largest and most trusted digital asset platforms globally. Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. We are trusted by more than 9 million consumer and pro traders, institutions and authorities worldwide. Globally, Kraken’s client base trades more than 100 digital assets and 7 different fiat currencies, including CAD, USD, GBP, EUR, JPY, CHR, and AUD. Kraken recently celebrated its 11th anniversary, doubled to 3000+ people, and brought innovative products and services to ma

I was hired in 2019 to lead Scotiabank's efforts to move from a traditional IT function to a modern global engineering organization. While maintaining my original role as VP of Technology Transformation, I also became the Global Head of Technology Business Management in 2020 and the Global Head of our ScotiaTech Engineering Hubs in 2021. As Global Head of ScotiaTech Engineering Hubs, I built and led "ScotiaTech", Scotiabank's collection of global engineering centers. Our first centre, in Bogotá, Colombia, was created in 2020, and now has 1000+ colleagues (and growing!). I then helped expand the hubs across Colombia, into other LATAM markets, and within Canada (Ottawa & Vancouver). ScotiaTechers lead work across 15+ Scotiabank markets, bringing their energy, flexibility and technical prowess to the bank’s biggest challenges.

Concurrently to my other roles at Scotiabank, I was responsible for strategic direction and modernization of the IT organization, including updating technology and improving the customer and colleague experience. In this role, I managed 7 direct reports and a team of 55.- Identified and executed upon more than $200MM in savings over three years, including significant increased adoption of cloud, vendor renegotiations, SDLC optimization and operating model improvements. - Developed and began execution on a global product strategy, identifying innovative technology offerings previously siloed in historically separate markets and expanding them company-wide.- Rebuilt the Technology Help Center, reducing call volumes 30% by building a customized self-service portal. To make the ServiceNow-based portal accessible to people without a technology background, we conducted journey mapping to understand customer problems and make intuitive systems and tickets. After the rebuild, 70% of tickets are self-service and 40% of customers use the chatbot to address routine questions.

Concurrently to my other roles at Scotiabank, I served as the 'COO' for the global CIO, overseeing operational functions (Finance, Risk Management, HR, Compliance), business planning, processes, and KPIs in support of the GCIO Technology Team ($700MM annual budget, 10K employees). - Freed up 30% of business management resources by automating and simplifying key operational processes.- Increased hiring of new graduates 400% by launching the Scotiabank Propel program, building a talent pipeline that is 50% female and 50% BIPOC.

I helped found BCG Digital Ventures in New York and built/led BCGDV's Financial Services vertical in North America, launching startups for banks. During my time in this role, I acted as the GM for 5 product launches, from ideation through go-to-market and commercialization. As GM, I led a multi-disciplinary team across product, engineering, design and business operations. Led the team that conceived of, designed and built RBC MyAdvisor, which connects clients with a personal financial advisor, providing tailored and timely financial advice at low cost through a mix of live/manual and virtual/automated interactions. Built and launched the platform in 15 months, leading a team of 50+ (DV and bank) including engineers, designers, business operations and strategists. Drove significant growth in AuM (~60% over control groups) and improved retention. Currently 2MM+ customers on the platform, awarded RBI’s Best Customer Facing Tech in 2018.Led the team that conceived of Oshi Health, now the leading IBD mobile platform, with more than 50,000+ app downloads. ==BCG Digital Ventures is an Innovation, Product Development, and Commercialization firm. We re-imagine how people experience products and services, to disrupt and make markets, and create new sources of competitive advantage. We build businesses, not ideas, and we invest in the outcome together with our partners. We are a team of innovators, entrepreneurs and investors with proprietary IP across innovation, product development and commercialization.

I led engagements for Boston Consulting Group in Toronto, primarily in innovation, digital, technology advantage and people/culture. I was progressively promoted from Consultant to Project Leader to Principal based on excellent performance. SELECT PROJECTS:- Secured $40M in funding from private and public sector sources to fund Toronto’s Global Risk Institute on behalf of the Toronto Financial Services Alliance. The Global Risk Institute has solidified Toronto’s brand as a global expert in risk management. - Powered 30% faster responses to customer needs and saved $20M for a large, fast-growing technology company by mapping revenue operations processes, benchmarking best practices, developing a strategy to improve systems, and assisting with early implementation of new processes. - Produced $80M in annual savings by identifying and executing on process and structural improvements within the Operations, Technology, and Real Estate functions of a large financial institution. - Increased sales 44% by leading a retail concept repositioning for a large international department store. I oversaw the client team that redesigned branding, in-store experience, team incentives, and the inventory management process. - Led market entry assessment and strategy that enabled a global spirits company to build a successful subsidiary in Ghana. This strategy was later replicated to enter other West African countries. - Served as lead author on “The Power of People in Digital Banking Transformation” for BCG’s thought leadership and emerging insights page.