Mark L Herrera

Mark L Herrera Email and Phone Number

Digital and Broadcast Media Sales and Marketing Leader | Digital Product Specialist | Trainer | Coach | Strategist | Relationship Builder | Collaborator
Mark L Herrera's Location
Sugar Land, Texas, United States, United States
Mark L Herrera's Contact Details

Mark L Herrera personal email

n/a

Mark L Herrera phone numbers

About Mark L Herrera

Mark L Herrera is a Digital and Broadcast Media Sales and Marketing Leader | Digital Product Specialist | Trainer | Coach | Strategist | Relationship Builder | Collaborator. He is proficient in English and Spanish.

Mark L Herrera's Current Company Details

Digital and Broadcast Media Sales and Marketing Leader | Digital Product Specialist | Trainer | Coach | Strategist | Relationship Builder | Collaborator
Mark L Herrera Work Experience Details
  • Kiah-Tv
    Local Sales Manager
    Kiah-Tv Jan 2023 - Jul 2024
    Houston, Tx, Us
    Drive revenue through leading, coaching, and training team of five Account Executives. Manage internal and external communication with clients, vendors, and department heads. Conduct routine one-on-one meetings to review team performance and promote individual development. Collaborate with multiple departments and corporate leaders for special projects and initiatives. Achieved new business goals in 2022 and 2023.
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  • Kiah-Tv
    Digital Sales Manager
    Kiah-Tv Feb 2020 - Jan 2023
    Houston, Tx, Us
    Drove digital ad revenue through coaching, training, and supporting team of thirteen Account Executives. Conducted regular training sessions for sales staff and educational webinars for clients. Recognized as a thought leader and product specialist in digital marketing. Proficient in copy writing, script writing, digital ad design. Increased digital ad revenue year over year by 20% from 2022 – 2023.
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  • Kiah-Tv
    Integrated Account Executive
    Kiah-Tv Dec 2015 - Feb 2020
    Houston, Tx, Us
    Drive new business development and increase core account revenue. Exceled at lead generation and maintaining a healthy pipeline of prospects. Crafted Value Proposition statements and demonstrated effective communication techniques. Embraced training, monitored industry trends, and was committed to personal development.
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  • Maxpoint
    Regional Account Executive
    Maxpoint Jan 2015 - Oct 2015
    Morrisville, Nc, Us
    Strategic Consulting, including media plans & strategy development.Account management and new business development.Cultivate local and regional relationships within the digital advertising community.Create customized solutions that deliver ROI and meet KPIs.
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  • Cbs Radio
    Senior Account Executive, New Business Development
    Cbs Radio Jan 2014 - Dec 2014
    Philadelphia, Pa, Us
    New business development by identifying, researching, and qualifying leads. Deliver revenue goals for spot, non-traditional revenue, digital, and event marketing.Involvement in community organizations such as Houston Hispanic Chamber of Commerce and Houston Hispanic Forum. Provide results oriented solutions for clients while protecting the interests of the company. Honors & RecognitionRecipient of Salesman of the Month honors two times in first six months of employment.
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  • Univision Communications Inc.
    National Sales Manager
    Univision Communications Inc. Feb 2012 - Dec 2013
    Miami, Florida, Us
    Successfully manage $42M account portfolio between two TV stations. Strategize and plan to achieve sales targets by maximizing revenue and minimizing attrition.Manage and price inventory; accurately forecast sales projections and report to senior management on a weekly basis. Coordinate sales efforts with seven Univision national sales offices across the country.Coach and advise team of 40 national account executives on the Houston media market.Travel to advertising epicenters Dallas, New York, Los Angeles, Miami, Chicago, and Atlanta.Honors & Recognition Promoted to National Sales Manager within nine months of hire date, consistently outperformed the market on Miller Kaplan reports
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  • Univision Communications Inc.
    Account Executive
    Univision Communications Inc. May 2011 - Feb 2012
    Miami, Florida, Us
    Manage and maintain $3.2M account list to grow market share. Expand established relationships with agencies and direct advertisers.Develop strategies to close new business prospects and zero share accounts.Create customized presentations that provide solutions to client needs.Deliver incremental revenue through selling station initiatives.Honors & Recognition Leveraged relationship with Cohen Group to close Houston Area Hyundai Dealers for $500K annual for 2012, increased share and revenue on top billing accounts.
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  • Fox Broadcasting Company
    Account Executive
    Fox Broadcasting Company Oct 2007 - May 2011
    Los Angeles, California, Us
    Maintenance and development of $6.2M account list to maximize market share Maintain and improve established relationships with agencies and direct advertisersIdentify prospects and strategize to close new and zero share businessHonors & Recognition Recognized on numerous occasions by General Manger, D’Artagnan Bebel and General Sales Manager, Michael Lewis for demonstrated ability to deliver zero share, new business, incremental revenue, and station initiatives
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  • Univision 45
    Account Executive
    Univision 45 Jun 2004 - Sep 2007
    Houston, Tx, Us
    Manage agency and direct accounts to maximize revenue. Cultivate relationships within the local advertising community. Develop prospects into new business accounts. Provide excellent customer service to ensure future business.
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  • Mobile One Autosound
    General Manager
    Mobile One Autosound Aug 2001 - May 2004
    Managed staff of thirteen sales representatives and eight certified technicians.Strategized to achieve monthly revenue goals.Responsible for growing market share through existing and new customers.Manage inventory to maximize revenue and margins.Honors & RecognitionRecipient of Corporate Extra Mile Award - 2003 Recipient of Corporate Superior Management Abilities Award- 2002

Mark L Herrera Skills

Advertising Online Advertising Integrated Marketing Social Media Marketing Marketing Strategy Social Media Digital Media Account Management Marketing Digital Marketing Marketing Communications Media Planning Management Sales Email Marketing Digital Strategy New Business Development Media Buying Sales Management Business Development

Frequently Asked Questions about Mark L Herrera

What is Mark L Herrera's role at the current company?

Mark L Herrera's current role is Digital and Broadcast Media Sales and Marketing Leader | Digital Product Specialist | Trainer | Coach | Strategist | Relationship Builder | Collaborator.

What is Mark L Herrera's email address?

Mark L Herrera's email address is ma****@****dio.com

What is Mark L Herrera's direct phone number?

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What skills is Mark L Herrera known for?

Mark L Herrera has skills like Advertising, Online Advertising, Integrated Marketing, Social Media Marketing, Marketing Strategy, Social Media, Digital Media, Account Management, Marketing, Digital Marketing, Marketing Communications, Media Planning.

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