Mark Linshits Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Go-to-market product team Responsible for footwear, apparel and accessories assortment strategy in the Nordics (Sweden, Norway, Denmark, Finland, Iceland).

Stockholm, Stockholm County, Sweden

Led a strategic project among Merchandising, Sales and Operations

CIS

• Managed merchandise planning, assortment selection, buying & pricing for PUMA own retail DTC channels (5000+ SKUs per season);
• Developed a new assortment strategy for e-commerce approved by Global incl. product range differentiation between the channels (ecom/ marketplaces) and pricing & discounting strategy;
• Special project: launched an automated price monitoring system incl. analysis of competitors` analogues products pricing & monitoring of PUMA prices in wholesale channels

CIS, London, Milan

• Managed portfolio of 80+ international premium fashion brands in Apparel, Footwear & Accessories categories (male and female assortment, 4000+ SKUs per season);
• Led buying sessions in the UK, Italy, Spain;
• Launched 8 new target brands on Lamoda (conducted negotiations, defined commercial terms, budgets and shipment conditions);
• Improved commercial terms with 20 brands by negotiating a post payment period increase +30% on average;
• Assisted in OTB budget planning, forecasting and budget distribution within managed brand portfolio;
• Special projects: Performed peer analysis, tailored design of customer journey map (incl. premium packaging and delivery) as a part of premium products` sales improvement project; Led “Sneaker Hub” project.

• KM20 is a leading fashion concept store founded in 2009. Top 10 Global Luxury Streetwear Retailers of 2017 according to hypebeast.com
• Responsible for buying, planning, sales analysis;
• Led communications with suppliers and supported the delivery processes;
• Placed re-orders and initiated promo activities based on brands’ performance review.

• TsUM is the largest signature fashion department store in Eastern Europe. More than 1000 brands in apparel, footwear, accessories, perfumery and jewelry.
• Managed budget planning, sales forecasting and pricing on brand & category level;
• Developed automatized business reporting tools & launched new performance reports (OLAP cubes);
• Implemented strategic initiatives to further increase growth potential (incl. price sensitivity model, shop-in-shop performance study).

• Global Financial ServisesAs a Senior, additional responsibilities were:
• Increased level of project management and account management;
• Led new engagements proposals;
• Managed work of junior staff up to 4 people.

• Global Financial Services
• Developed and Optimized Global/Local Pricing Strategies that reflected market realities and aligned with corporate strategy;
• Performed financial, economic and industry analysis, valuation and benchmarking to validate or adjust client's pricing mechanisms;
• Advised clients on structure and pricing of intra-group transactions: projects with some of the largest local and multinational corporations, banks, insurance and asset management firms.