Mark Linshits Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Go-to-market product team Responsible for footwear, apparel and accessories assortment strategy in the Nordics (Sweden, Norway, Denmark, Finland, Iceland).

Stockholm, Stockholm County, Sweden

Led a strategic project among Merchandising, Sales and Operations

Cis

• Managed merchandise planning, assortment selection, buying & pricing for PUMA own retail DTC channels (5000+ SKUs per season); • Developed a new assortment strategy for e-commerce approved by Global incl. product range differentiation between the channels (ecom/ marketplaces) and pricing & discounting strategy;• Special project: launched an automated price monitoring system incl. analysis of competitors` analogues products pricing & monitoring of PUMA prices in wholesale channels

Cis, London, Milan

• Managed portfolio of 80+ international premium fashion brands in Apparel, Footwear & Accessories categories (male and female assortment, 4000+ SKUs per season);• Led buying sessions in the UK, Italy, Spain;• Launched 8 new target brands on Lamoda (conducted negotiations, defined commercial terms, budgets and shipment conditions);• Improved commercial terms with 20 brands by negotiating a post payment period increase +30% on average;• Assisted in OTB budget planning, forecasting and budget distribution within managed brand portfolio; • Special projects: Performed peer analysis, tailored design of customer journey map (incl. premium packaging and delivery) as a part of premium products` sales improvement project; Led “Sneaker Hub” project developmentLamoda - largest fashion e-commerce player in the CIS region, part of Global Fashion Group (GFG), - Public on Frankfurt Stock Exchange (GFG:FRA)- 3.5 million active users in 2021- Headquartered in London, UK- Founded by Rocket Internet (Zalando), Kinnevik, Kering

KM20 is a leading fashion concept store founded in 2009. Top 10 Global Luxury Streetwear Retailers of 2017 according to hypebeast.com • Responsible for buying, planning, sales analysis; • Led communications with suppliers and supported the delivery processes; • Placed re-orders and initiated promo activities based on brands’ performance review.

TsUM is the largest signature fashion department store in Eastern Europe. More than 1000 brands in apparel, footwear, accessories, perfumery and jewelry. • Managed budget planning, sales forecasting and pricing on brand & category level;• Developed automatized business reporting tools & launched new performance reports (OLAP cubes);• Implemented strategic initiatives to further increase growth potential (incl. price sensitivity model, shop-in-shop performance study).

Global Financial ServisesAs a Senior, additional responsibilities were:• Increased level of project management and account management;• Led new engagements proposals; • Managed work of junior staff up to 4 people.

Global Financial Services • Developed and Optimized Global/Local Pricing Strategies that reflected market realities and aligned with corporate strategy; • Performed financial, economic and industry analysis, valuation and benchmarking to validate or adjust client's pricing mechanisms;• Advised clients on structure and pricing of intra-group transactions: projects with some of the largest local and multinational corporations, banks, insurance and asset management firms.