As CMO, I lead the strategic marketing and communications for Robby & Co. under XY Booster, driving our mission forward. Robby & Co. is a fund focused on investing in startups led by neurodivergent entrepreneurs. I focus on leveraging the creativity and problem-solving strengths of neurodivergent individuals to fuel innovation and profitability. I oversee our branding, growth strategies, and community engagement efforts. I also organize events, like our Neurodiversity Dinners, to connect entrepreneurs, advocates, and leaders in the neurodivergent space. My goal is to rethink business through the lens of diversity and inclusion.

As Growth Marketing Manager at XY Booster, I leverage my unique dyslexic thinking to craft innovative strategies that drive market expansion across the U.S. With a focus on pitch building, campaign development, and execution, I blend creativity with data-driven insights to design campaigns that resonate with our target audiences. My approach centers on identifying opportunities for growth, optimizing conversion funnels, and scaling successful initiatives across digital and offline channels. By thinking outside the box, I bring fresh perspectives to market challenges, ensuring that XY Booster remains ahead of the curve in a competitive landscape.

As the Growth Marketing Manager at XtraordinarY People, I drive our mission of empowering neurodiverse individuals by expanding our reach in the U.S. market. My role focuses on creating and executing data-driven growth strategies that amplify our message, increase brand visibility, and foster meaningful engagement. With a deep understanding of audience behavior, I lead efforts to optimize acquisition, retention, and conversion across digital and offline channels. It's not just about growth; it's about building a community that celebrates neurodiversity, creates lasting impact, and drives positive change. Join me in shaping an inclusive future where every story and every voice matters.

Watch the Rebranding Dyslexia TEDxUNYP here: https://youtu.be/MeICNhJ_wTcWe aim to educate the general public, break stereotypes, and shift paradigms. A cutting-edge new identity that focuses on genius over inability and adapts to the trends of the 21st century. Let's catch the world's attention with a focus on millennials and GenZ, the future working force.As a LEX millennial myself, hiding throughout my career, I wanted to come out of my shell with something I would be proud to identify with, considering the lack of innovation around dyslexia awareness and the many misconceptions I have encountered.Are you living your #IAMLEX life in secrecy? Come out of your shell and join the movement. Or simply support us, learn about the unbelievable achievements of world-famous and regular LEX people and what they are made of. Our spelling mistakes don't define us. No more hiding, #IAMLEX.

Since 2012, I have partnered with leading clients and agencies worldwide, leveraging my expertise as a senior communication strategist, creative strategist, and content specialist to enhance their creative communication and marketing strategies across diverse industries. Based in Prague for the past 11 years, I have worked with esteemed agencies such as GS&P, Y&R, DDB, and Publicis Groupe, collaborating with global brands and spearheading my own neurodiversity Awareness project - I AM LEX. With a broad background spanning fintech, finance, fashion, pharma, automotive, food/beverage, and nonprofit sectors, I excel in delivering innovative solutions and guiding clients towards optimal outcomes, irrespective of budget constraints. Additionally, I am an accomplished TEDx speaker, bringing a unique perspective and exceptional problem-solving abilities to every endeavor.

Building communication strategy, customer journeys, frameworks, ecosystems, and influencer marketing for the future of branded WEB3 and Metaverse gaming.Clients: Kraft and PepsiCo

Freelance digital and social media strategy consulting for iShares US.

Freelance social media playbook development project for Shaklee US client. https://us.shaklee.com

As a part of the Publicis Groupe network in Prague, I was formulating and supervising the implementation of tailored brand strategies for several clients with a primary focus on data analysis for future campaign retargeting. I am also assisting in new business development and pitch strategies for new clients and ensuring that consistent and effective brand messages and strategical tactics are being communicated for each accepted brief. Clients include Netflix, Philip Morris International, Huawei, Nespresso, ŠKODA, L'Oréal Group, GlaxoSmithKline, VGP, WeShare, and Teva Pharmaceuticals, to name a few. UPDATE: Sadly our cooperation ended as a result of Covid-19.

Creation and development of Social media and content marketing strategy for ŠKODA, We Love Cycling, Pilsner Urquell global and Asahi Breweries network in Korea. My work includes building and pitching fully functional campaign ecosystems, activation decks for global markets, Social media campaigns and always-on content strategies. I am also involved in pitching and digital strategy development for new business on a global scale.

MIWA is Minimum waste concept that brings smart technology and information systems to packaging-free bulk shopping. Responsible for all digital project management including: content, campaigns, activation, social media, outreach and more.

Leading social content and manage communities across all social accounts.Co-create content strategies Actively collect content to be shared on social media platformsCreate original contentReview, evaluate and publish on all content channelsManage social communitiesOptimize content for different social media channelsApply key statistics into the content strategyCooperate with performance marketing agencies

In-house video production and graphic design for one of the top 5 NYC hair salons ION Studio. Working with ION’s celebrated editorial stylists Marco Santini, Leonardo Manetti and Pasquale Ferrante, brought us to Mercedes-Benz Fashion Week NY, where we filmed beauty driven videos and fashion shows for the past three seasons. This also included filming their various events in-house classes, seminars and parties, and designing their promo materials. I am currently art directing, filming and editing short promo videos for brands like Ingo Maurer, Tullamore Dew, Staropramen, Koncepti, Elite Model and s t o l e n.

Research, strategize and implement social media campaigns utilizing innovative platforms and tools. Clients include: Danone, Nestle, Lindt, Forbs, Harley Davidson, Staropramen beer, Česká Spořitelna bank, Bata shoes, REW, FAB.cz, Doctors Without Borders, Two Tales beer, and more.

I worked for Ingo Maurer, in his Soho showroom. Found my niche doing white-glove art and lighting installations, interior design proposals, and repairs for top clients and designers in NYC, San Francisco, and DC. VIP clients include: Beyoncé Knowles, Milton Glaser, Anne-Marie Martin, CEO George David, B5 Studios, and Pamplemousse Designs.

Designing newsletters, invitations, business cards, banners, logos and advertisements. This included writing text, copy, and slogans for those above and helping in the development of promotion plans, themes and structures for networking and professional events.www.jwa.cz/ – www.ibforum.cz/

Reported on musical events from Prague and NYC, wrote synopses, edited and directed the video reports, promoted SPIN Earth video website, followed up with the bands and their management, searched for new talents, topics and events.