Outside sales for Brantford, Brant County, Simcoe, Port Dover, Simcoe, Delhi, Tillsonburg, Woodstock

 Responsible for SW Ontario territory, the biggest and most profitable territory, reporting to the Profit Centre Manager.  Conceptualized and implemented a customized and informative line card program that enabled the Brantford branch to regain significant business with leading client group. Optimized the CRM (Visual Net) process to insure that current and credible data was being created and fully utilizing it to develop targeted initiatives and maximize my results. Coordinated training sessions with local Mechanical Contractors that helped increase sales, improve customer retention, while sharing best practices. Provided field service/troubleshooting support throughout the region with Mechanical Contractors, Manufacturer Reps, promptly resolving any in field product issues. Exceeded all financial objectives in 2015; +2.3% vs budgets and +2.5% over previous year.  Proven track record of up selling/ cross selling products/services to existing customers, creating additional value to customer and generating incremental revenue each month. Implemented a new forecasting and sales tracking model that improved data housed in Visual Net CRM database this provided improved inventory turns and reduced customer stock outs. Developed and executed a regional business plan that within four months resulted in a 21% margin improvement and displaced leading furnace manufacturer.  Wrote and presented clear, concise, and informative sales proposals and correspondence. Monitored market conditions, product innovations and competitor activity, continually adjusting account sales approach to address latest market developments.PREVIOUS EXPERIENCEInside Sales, G.C. McDonald Ltd 1990- 1995Route Delivery Driver, G.C. McDonald Ltd 1988 -1990EDUCATIONB.A English, Mc Master University, Hamilton OntarioCanadian Professional Sales Designation, Mohawk College, Hamilton OntarioOngoing Professional Development, Memberships Toastmasters HRAI