Mark Lynch Email & Phone Number

London, England, United Kingdom

- Communications lead for ‘Community Impact’ department, developing content plans and introducing campaigns. - Developed and delivered multi-channel marketing and communications plans for key project teams.- Produced effective content strategies to promote attendance at insight events, workshops and roundtables using a combination of email marketing, blogs, case studies, newsletters and organic/paid social media.- Produced ‘Seeing is Believing’ insight report presented… Show more - Communications lead for ‘Community Impact’ department, developing content plans and introducing campaigns. - Developed and delivered multi-channel marketing and communications plans for key project teams.- Produced effective content strategies to promote attendance at insight events, workshops and roundtables using a combination of email marketing, blogs, case studies, newsletters and organic/paid social media.- Produced ‘Seeing is Believing’ insight report presented to HM King Charles III at BITC’s Responsible Business Live 40th Anniversary Event 2023.- Established marketing and communications processes within the ‘Community Impact’ team across key areas including social media, paid advertising, email marketing and copywriting/storytelling.- Launched BITC’s ‘Opening Doors’ Inclusive Recruitment campaign, developing the concept and producing videos used at the launch event Show less

London, United Kingdom

- Brand custodian and lead for content and campaigns overseeing day-to-day operations for multiple campaigns.- Created, edited, and delivered a range of content strategies exceeding the charities expectations.- Worked collaboratively and effectively with a range of key stakeholders across multiple departments.- Led digital communications on national #EndChildFoodPoverty campaign 2020/2021 with FareShare Ambassador and Manchester United F.C. footballer Marcus… Show more - Brand custodian and lead for content and campaigns overseeing day-to-day operations for multiple campaigns.- Created, edited, and delivered a range of content strategies exceeding the charities expectations.- Worked collaboratively and effectively with a range of key stakeholders across multiple departments.- Led digital communications on national #EndChildFoodPoverty campaign 2020/2021 with FareShare Ambassador and Manchester United F.C. footballer Marcus Rashford.- Delivered key campaigns targeting the food industry on LinkedIn Show less

London, United Kingdom

- Planning, execution and daily management of online acquisition campaigns for various clients across Facebook, LinkedIn, Google Ads, Bing, Twiter and Spotify. - Defining approaches and tactics alongside the strategy team to reach target audiences and encourage event participation, donations, purchases and newsletter sign ups.- Providing insights from digital marketing-related analytics and report across online channel performance.- Creation and implementation of a plan… Show more - Planning, execution and daily management of online acquisition campaigns for various clients across Facebook, LinkedIn, Google Ads, Bing, Twiter and Spotify. - Defining approaches and tactics alongside the strategy team to reach target audiences and encourage event participation, donations, purchases and newsletter sign ups.- Providing insights from digital marketing-related analytics and report across online channel performance.- Creation and implementation of a plan to develop the agency’s own digital marketing and marketing automation offering. Show less

London, United Kingdom

- Created a dynamic marketing and business development activity process, planning and reporting structure to set clear and measurable goals for each quarter and track progress against the overall business objectives.- Integrated and managed the development of IFF's new company website with a digital agency including the creation of all content, features and the rebrand and development of a new set of company values.- Responsible for the ongoing management of IFF's website… Show more - Created a dynamic marketing and business development activity process, planning and reporting structure to set clear and measurable goals for each quarter and track progress against the overall business objectives.- Integrated and managed the development of IFF's new company website with a digital agency including the creation of all content, features and the rebrand and development of a new set of company values.- Responsible for the ongoing management of IFF's website through Wordpress making all updates to content, plug-in, blogs and digital media. - Managed IFF's team of senior Directors in the promotion of each of its seven sectors through sector specific campaigns including focused email, direct mail, digital and telesales campaigns.- Organised quarterly Evidence Matters seminar series, creating all supporting materials including event flyers (built through Photoshop and Canva.com), videos of speakers, a dedicated event webpage and landing page (hosted through our Wordpress platform) and all invitation and post event client contact.- Implemented a digital content and contact strategy creating blogs, white papers, downloadable PDF's and videos to promote IFF as a thought leader and disseminate results of research findings to clients. - Delivered internal, bi-monthly workshops advising on best practice for the use of digital channels including LinkedIn, Twitter, Wordpress and Search Engine Optimisation.- Built reporting structures through Google Analytics to track the success of digital marketing campaigns, monitor user activity and improve conversion rates.- Established a Data Visualisation working group to look at ways in which the organisation can employ best practices, improve the presentation of information for pitches and research reports to clients by making content more visually appealing. Show less

Belfast, United Kingdom

- Planned and implemented digital marketing strategy for MKB Law promoting the companies full range of legal services online.- Worked closely with web designers and developers to ensure website had strong calls to action, data retention tools and targeted keywords for search engine optimisation. - Created rich and engaging content for followers on all social media pages (Facebook, Twitter, LinkedIn, Google Plus) using a social media calendar to plan monthly themes and the… Show more - Planned and implemented digital marketing strategy for MKB Law promoting the companies full range of legal services online.- Worked closely with web designers and developers to ensure website had strong calls to action, data retention tools and targeted keywords for search engine optimisation. - Created rich and engaging content for followers on all social media pages (Facebook, Twitter, LinkedIn, Google Plus) using a social media calendar to plan monthly themes and the management of social advertising and competitions.- Created all copy and content for blogs, newsletters, press releases and all above and below the line advertising. - Promoted MKB Law's range of legal services by running individual campaigns and a monthly focus for each department; MKB Law Financial, MKB Law Claims, MKB Law Family etc.- Search engine optimisation: Developed a number of micro-sites, YouTube video tags, profiles on online directories, blog comments and social bookmarking as well as ensuring all web pages and blogs contained selected keywords. Show less

Melbourne, Australia

- Dealt with inbound calls from existing Medibank members in a polite and professional manner advising them around details of their policy exceeding strict call quality targets ranging from tone and phone etiquette to problem solving and average call time.

Melbourne, Australia

- Generated leads and closed sales by building a strong rapport with potential customers over the phone and explaining offers to them in a clear and concise manner.

Brisbane, Australia

- Co-ordinated the design, development and production of business to business branding and retail campaigns in Australian electricity markets. - Created all copy for quarterly newsletter, direct mail and electronic direct mail output. - Ensured the consistency of brand messages both internally across call centre staff and externally across all correspondence with customers.- Managed internal databases enriching data, generating campaign lists for internal call centre… Show more - Co-ordinated the design, development and production of business to business branding and retail campaigns in Australian electricity markets. - Created all copy for quarterly newsletter, direct mail and electronic direct mail output. - Ensured the consistency of brand messages both internally across call centre staff and externally across all correspondence with customers.- Managed internal databases enriching data, generating campaign lists for internal call centre staff and strategically targeting customers based on results of weekly reporting.- Built strong relationships with range of external suppliers; Mail house, printer, graphic designer, digital agency, PR company and creative agency.- Liaised with suppliers on a daily basis to meet tight deadlines with a limited and well managed budget.- Updated company website and ensured brand consistency using content management system.- Monitored traffic and user interaction on website using Google analytics to examine results of increased activity across all states and reported back to management. Show less

Ireland

- Worked primarily with the medical screening department during the initial pilot phase carrying out administrative tasks.

Advanced Digital Marketing Diploma, Digital Marketing, Day Course

Diploma, Online Marketing, Distinction

Module 1: The Foundation of Diploma in Online Marketing Module 2: Web Design Module 3: Web Development (On Demand) Module 4: Analytics.

Advanced Diploma, Management Practice

Bachelor Of Business Studies, Business Administration And Management, General, 2.1

Activities and Societies: Represented DCU soccer at the Intervarsity Cup 2008/2009 Achieved a 2.1 degree (Second Class Honours Grade 1)..

Education record