Mark Berger

Mark Berger Email and Phone Number

Revenue Enablement | Guide GTM Teams to Achieve Objectives with Strategy, Process & Training @ Pacvue
Mark Berger's Location
Cincinnati Metropolitan Area, United States, United States
Mark Berger's Contact Details

Mark Berger personal email

About Mark Berger

At Pacvue, our team thrives under my direction in revenue enablement, leveraging a finely-tuned strategy honed at Introhive, where we achieved a 39% revenue increase and a 600%+ upsell surge. My mission is to orchestrate transformative sales processes and foster a culture of continuous learning and improvement, with a focus on competency-based talent management and value-driven onboarding.My expertise in optimizing Go-to-Market motions is evidenced by substantial revenue growth and sales efficiency gains. With a passion for mentoring and a commitment to excellence, I empower our teams to excel in their roles, ensuring that our strategic thinking and market research skills translate into unmatched sales performance and customer success.

Mark Berger's Current Company Details
Pacvue

Pacvue

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Revenue Enablement | Guide GTM Teams to Achieve Objectives with Strategy, Process & Training
Mark Berger Work Experience Details
  • Pacvue
    Sr. Director Revenue Enablement
    Pacvue Sep 2024 - Present
    Los Angeles, Ca, Us
  • Pacvue
    Director Revenue Enablement
    Pacvue Jan 2024 - Sep 2024
    Los Angeles, Ca, Us
  • Introhive
    Senior Director Revenue Enablement
    Introhive Oct 2021 - Sep 2023
    Fredericton, New Brunswick, Ca
    º Built a scalable talent management program from competency-based hiring, to value-driving onboarding, and then through ongoing learning. º Optimized our Go-to-Market (GTM) motion from lead generation to the sales process, and then through implementation and customer success -- Key Results: 39% revenue increase, 49% decrease in median sales cycle, 16% increase in avg. deal size, 17% increased win rate, 600%+ increase in upsell º Drove continuous improvement and impact of revenue operations and GTM assets, both external collateral and internal training resources.º Mentored, coached and advocated for all members of the GTM team.
  • Quotient Technology Inc.
    Senior Director Of Sales Strategy And Enablement
    Quotient Technology Inc. Jan 2017 - Oct 2021
    Jersey City, Nj, Us
    • Led all sales and product marketing functions involving training and certifications for $480M+ tech company. Responsibilities included: sales, training, processes, forecasting, pipeline management, product marketing, strategy, messaging, storytelling, corporate and product positioning, account planning, plus supervised 8 direct reports. • Established new sales platforms and processes to improve the sales organization and the selling process. Results increased sales revenues by $130M+. • Integrated five acquisitions and created the sales messaging and the company brand story to optimize positioning and demonstrate differentiation in the marketplace. • Coached, mentoring and developed dozens of sales team members on sales presentation skills, communications, troubleshooting, sales closing, RFP process, including the onboarding process of new employees.
  • Quotient Technology Inc.
    Group Director Strategy And Insights
    Quotient Technology Inc. Oct 2014 - Dec 2016
    Jersey City, Nj, Us
    • Provided sales consulting to current and prospective customers working collaboratively with the sales team, accounts worth $150M+. Results lead to significant growth in sales. • Updated all data analytics results making the information easier to understand for customers. Implemented the results into sales presentations enabling people at all levels to see product benefits and the impact product would have. • Identified product opportunities with customers. Closed deals making cross-product and upsells. • Trained 75 employees on new sales methodologies and led the Train-the-Trainer course. • Managed, coached, and developed six data and sales analysts.
  • Quotient Technology Inc.
    Strategy And Insights Director
    Quotient Technology Inc. Apr 2013 - Sep 2014
    Jersey City, Nj, Us
    • Provided consultative selling for company’s Fortune 100 client. Results grew sales business from $7M to $20M+. • Delivered sales consulting to numerous Fortune 500 retailers that expanded sales.
  • Ipsos
    Senior Vice President And Global Product Leader
    Ipsos Feb 2010 - Mar 2013
    Paris, Fr
    • Led the global market research program for Procter & Gamble evaluating P&G brands against competitors worldwide. • Provided sales consulting and research results to P&G marketing and sales leaders plus their respective teams.
  • Ipsos
    Vice President, Consumer Packaged Goods
    Ipsos Jan 2007 - Jan 2010
    Paris, Fr
    • Directed a client services/sales team selling market research services to Procter & Gamble enterprise-wide. Results surpassed company’s revenue goals for 2007 ($3.6M), 2008 ($4.5M) and 2009 ($6.0M).• Surpassed company’s profit goals for single client. Delivered 5% in 2007 above sales goal, 20% improvement over 2008 sales goal, and 12% increase above 2009 sales goal.
  • Ipsos
    Director Consumer Packaged Goods
    Ipsos Oct 2005 - Dec 2007
    Paris, Fr
    Promoted from Data Analytics Director, promoted from Senior Research Manager, promoted from Senior Project Director
  • Ipsos
    Director, Marketing Sciences
    Ipsos Jun 2001 - Sep 2005
    Paris, Fr
  • Stony Brook University
    Assistant Professor Of Political Science
    Stony Brook University Sep 1999 - Jun 2001
    Stony Brook, Ny, Us

Mark Berger Skills

Brand Equity Customer Insight Segmentation Consumer Behaviour Marketing Research Quantitative Research Market Research Advertising Research Marketing Strategy Consumer Insight Business Insights Brand Management Analysis Nielsen Primary Research Competitive Intelligence Consumer Package Goods Questionnaire Design Mentoring Training Consultants

Mark Berger Education Details

  • Brown University
    Brown University
    Economics
  • Duke University
    Duke University
    Political Science

Frequently Asked Questions about Mark Berger

What company does Mark Berger work for?

Mark Berger works for Pacvue

What is Mark Berger's role at the current company?

Mark Berger's current role is Revenue Enablement | Guide GTM Teams to Achieve Objectives with Strategy, Process & Training.

What is Mark Berger's email address?

Mark Berger's email address is mb****@****ent.com

What is Mark Berger's direct phone number?

Mark Berger's direct phone number is +151322*****

What schools did Mark Berger attend?

Mark Berger attended Brown University, Duke University.

What skills is Mark Berger known for?

Mark Berger has skills like Brand Equity, Customer Insight, Segmentation, Consumer Behaviour, Marketing Research, Quantitative Research, Market Research, Advertising Research, Marketing Strategy, Consumer Insight, Business Insights, Brand Management.

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