Mark Mattimore Email & Phone Number

Strategic growth leader focusing on helping companies address complex challenges for competitive edge. I help businesses break free from conventional thinking to drive brand growth and identify innovation opportunities with actionable intelligence.

Spearhead market research and competitive intelligence efforts to launch startups that commercialize disruptive technologies in partnership with large multinational corporations. I develop research strategies, analyze industry landscapes, and build competitive models for risk mitigation, technology vetting and marketplace understanding to build and scale.

Lead strategist heading the company’s in-house strategy team in client research, consumer insights and agency planning. I lead marketing strategy for all client activities including communication planning, journey mapping, category/competitive analysis, and business landscape assessments. Perform strategic functions for digital marketing initiatives.

Marketing consultant and expert in the development of global brands and strategic innovation platforms. A leading authority in the areas of concept development, research strategy and insight modeling. I excel in driving the creation of new human-centered brands, holistic marketing strategies and the advancement of corporate innovation pipelines.

Strategist and moderator developing qualitative research solutions to uncover consumer and market insights. Developed and led research for concept testing, FEI, branding initiatives and business consulting. Crafted and executed learning plans incorporating a variety of research methodologies including focus groups, IDIs, expert panels, in-homes, deep.

Thought leader developing strategic innovation platforms to create new human-centered products and advance corporate pipeline strategies. Managed and led qualitative research (recruiting, moderating, reporting and analysis), insight modeling and need state architecture. Key team strategist focusing on concept development, product hedonics and design.

Managed and led global creative marketing’s communications team including direct-reports, external freelancers and agency resources. Built an internal process to integrate communication strategy with company’s NPD stage-gate process. Responsible for overseeing the creation and implementation of all communication elements for brand positioning re-stages and.

Managed concept, strategy, copy and design teams for multiple global clients. Led branding initiatives and multi-stage word-of-mouth programs incorporating print and on-line components across multiple target consumer categories. Moderated and led focus groups exploring concept strategy and in-market tactics.

Strategic and creative consultant developing brand identity systems, communication strategy, digital content, POS and collateral materials in a wide variety of industry verticals including beauty care, banking/financial, health care/pharma, technology and food/beverage.

Communication team’s Senior Copywriter focused on new brand launches and communication strategy for global brands. I developed positioning, architecture and content for brand restages and new category launches.

Ba, English

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