Mark Mccrory Email & Phone Number

New York, NY, US

Hartford, Connecticut, US

Indianapolis, Indiana, US

• Directed and conducted activities related to the development of the Medicaid proposal process, to include strategic messaging and writing and/or supporting effective and efficient development of responses to Requests.
• Incorporated evaluation of the market and customer values to develop writing and messaging tactics to ensure messages are evident in the response and the Company is well positioned to win the business.
• Considered the competitive environment, customer goals, objectives and the RFP requirements in the development of strategies to deliver the Company's messages effectively and timely.
• Led and managed the workload and daily activities of a large writing team that includes both internal and external resources: writers, copyeditors, compliance reviewers, and others who may beneficial to the RFP response.
• Hired, trained, coached, counseled, and evaluated performance of direct reports and external consultants.
• Directly managed the development of proposal tools and processes to ensure consistency with win themes, style guide and other presentational tactics, as identified in the RFP Response and Leadership Strategy processes.

Minnetonka, MN, US

• Managed team of four RFP/Communications Specialists to support the Commercial Markets Division Client Growth and Retention teams.
• Wrote, edited and coordinated production of strategic, middle-market and regional RFP responses, as well as supporting marketing collateral.
• Managed RFP content database, working directly with subject matter experts throughout Medica to update content on a regular basis.
• Created finalist presentations, proposal packages and other marketing deliverables for the sales and account management teams.

US

• Worked directly with senior leadership, sales representatives, underwriting and other ancillary partners to ensure the smooth processing of Requests for Proposal (RFPs) for national clients with 5,000 or more employees.
• Oversaw the entire Network Analysis team for UnitedHealthcare Key Accounts, Public Sector and National Accounts clients, as well as National Accounts Proposal Development Manager (PDM) and Production teams.
• Acted as the direct liaison between the legacy UnitedHealthcare National Accounts proposal team and other proposal units during a large-scale team integration.
• Developed and implemented strategic business plans to support new business growth.
• Coached and mentored team leads in performing managerial duties, including performance reviews and salary recommendations for direct reports.
• Oversaw a departmental budget of over $3 million.

US

• Concurrently led National Accounts proposal teams in Golden Valley, MN, and Hartford, CT, consisting of 24 writers, content database managers and production specialists.
• Oversaw the implementation of Pragmatech RFP Machine software throughout the department and the reorganization of the proposal content database containing nearly 6,000 records.
• Led the production team to create customized marketing materials and sales collateral for finalist presentations, annual meetings and site visits.
• Oversaw a departmental budget of nearly $2 million.
• Provided internal and external communication support for the First Sales Communications team.
• Elected by sales leadership to join business innovation council.

US

* Created, wrote and reviewed proposals following document deliverable guidelines, pricing guidelines, operational recommendations and assessments, RFP materials, and general business development requirements. * Managed the RFP process from receipt to delivery of proposal, coordinating multiple internal resources to ensure document integrity as well as.

* Implemented both qualitative and quantitative market research projects for Fortune 500 corporations, with budgets up to $200,000.* Supervised project directors on proposal preparation and project process flow.* Managed project budgets, controlled costs, and assisted in payment initiatives. * Wrote analysis and comprehensive presentation-ready reports on.

Masters, Sociology

Bachelor Of Arts, Sociology / Political Science

Education record