Mark Mclaren Email & Phone Number

Sullivan Mercantile crafts everyday elegance: carefully conceived, thoughtfully designed, and locally built with skill. Textile décor for the home and business.

Founder and Editor in Chief of New York City culture news resource. With a roster of leading culture writers and enthusiasts, we report on the most interesting, the most unique, the very best of New York City arts and culture. ZEALnyc is an important component in arts and culture editorial and marketing for New York City, U.S., and world organizations of all sizes.

Paris, Fr

In Ipsos Audience Measurement Group, business development for Mendelsohn Affluent Survey and LMX (Longitudinal Media Experience) product suite in television, digital media, agency and advertiser verticals. Product design/business development for AMG third-party relationships including Mendelsohn Affluent Acxiom Personicx product, Mendelsohn Affluent iBehavior online audience product and Mendelsohn Affluent comScore fusion product. Head research for LMX suite of single-source media diary products.

Nuremberg, Bavaria, De

Extend the reach and breadth of GfK MRI offerings through international expansion. Lead successful launch of StarchMetrix Canada in 2011 in partnership with Starch Research Canada (Readers Digest, MediaCom, Mindshare sponsor clients). Contributed to StarchMetrix initiatives in UK and China. Oversee new product development for Market Solutions division, including expansion into online measurement.

Nuremberg, Bavaria, De

Sales and account management for leading US advertising agencies and advertisers, handling $2.1M of business. Successful introduction of AdMeasure print advertising readership product to client base in inaugural year.

Nuremberg, Bavaria, De

Reporting to SVP New Ventures, I develop and implement strategies for expanding MRI's product line through in-house initiatives and partnerships and acquisitions. Financial analysis (cost/revenue projection/customer acquisition analysis) and competitive landscape analysis from my desk are used as primary sources for executive level decision making.Recent product development management/participation include a new MRI product to launch Q1 2009 (concept/prototype development/all financial analysis/product execution) and MRI Starch Print Advertising Readership product (financial analysis including cost analysis and revenue projection). Current focus is on MRI opportunities in new and emerging media research.Manage all aspects of development, testing, and reporting of MRI's Passive Print Monitoring System initiative. Co-author: "The Brave New World of Passive Measurement of Print: Initial Experiments with RFID Technology" for 2007 Worldwide Readership Symposium, Vienna.

Supervisor, conductor, and pianist positions on a number of Broadway and US national touring companies including CATS, The Phantom of the Opera, Titanic, Les Misérables, Chitty Chitty Bang Bang, Woman in White, La Bohème, and more.

Master Of Business Administration (Mba), Statistics And Marketing

Master Of Music (Mm), Organ Performance/Conducting

Bachelor Of Arts (B.A.), English Language And Literature/Letters