Mark Mcmaster

Mark Mcmaster Email and Phone Number

VP, Sales - Performance Marketing Solutions @ Nift
Chicago, IL, US
Mark Mcmaster's Location
Chicago, Illinois, United States, United States
About Mark Mcmaster

Mark Mcmaster is a VP, Sales - Performance Marketing Solutions at Nift. He possess expertise in advertising, digital marketing, marketing, social media, online advertising and 11 more skills. Colleagues describe him as "Mark has been an excellent player at the top of our Google account team. During our QBR's, he has been immensely helpful in developing mutual goals as well as contribute many insightful thoughts around problem areas in our accounts. His positive attitude and deep knowledge of Google have been key to our successful business partnership."

Mark Mcmaster's Current Company Details
Nift

Nift

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VP, Sales - Performance Marketing Solutions
Chicago, IL, US
Website:
gonift.com
Employees:
154
Mark Mcmaster Work Experience Details
  • Nift
    Vp, Sales - Performance Marketing Solutions
    Nift
    Chicago, Il, Us
  • Nift
    Vp, Performance Marketing Solutions
    Nift Sep 2024 - Present
    Boston, Ma, Us
  • Nift
    Advisor - Brand Partnerships
    Nift Jun 2024 - Sep 2024
    Boston, Ma, Us
    Connecting DTC, eCommerce and App/Streaming category leaders to pilot customer acquisition campaigns on Nift's brand discovery platform.
  • Frenzy.Ai
    Advisor
    Frenzy.Ai Jan 2020 - Present
    Marina Del Rey, Ca, Us
    Frenzy uses exact-match image recognition to make searching for and discovering products easier for shoppers, and automates costly processes for online marketplaces and retailers.
  • Takes
    Advisor, Go-To-Market Strategy And Partnerships
    Takes Jan 2023 - Present
    San Francisco, California, Us
  • Takes
    Chief Revenue Officer (Cro)
    Takes Mar 2023 - Sep 2024
    San Francisco, California, Us
    Startup leader owning organic and paid user growth, creator and community development, industry partnerships (teams, talent agencies and data/content sources) and monetization strategy for a digital sports platform. Takes threads real-time sports discussion around comprehensive sports data, using AI to tailor the conversation and drive fan engagement.
  • N/A
    Sabbatical
    N/A Aug 2022 - Mar 2023
    Took nine months off from full-time work to focus on travel, reconnecting with friends and family, and advising early-stage tech startups. I highly recommend this position to others and am happy to talk more about how to approach it if you're considering how or when to take a sabbatical!
  • Snap Inc.
    Head Of Ecommerce, Snap Advertising Solutions
    Snap Inc. Apr 2019 - Jul 2022
    Santa Monica, California, Us
    I led Snap's North America team working with eCommerce clients including marketplaces, direct-to-consumer brands, and online merchants as well as select Retail, Health and CPG brands. A team of over 100 account managers, sales executives, analysts and creative strategists helped make 1,000s of companies successful on Snap and drove multiple years of 100%+ growth for the business. We also brought exciting innovation to the industry including AR try-on experiences, virtual shops, and creator collaboration.
  • Snap Inc.
    Head Of Managed Programs, Global Online Sales (Smb & Mid-Market)
    Snap Inc. Oct 2017 - Mar 2019
    Santa Monica, California, Us
    Built out Snap's US sales team focused on SMB advertisers from early stages to a team of 30. We worked closely with customers to refine our offerings and consistently deliver customer success for performance marketers across app install, lead generation and web conversion goals. In 2018 we launched thousands of new advertisers, more than tripled our clients' average marketing investment, and established Snap as a must-test platform.
  • Google
    Youtube Global Go-To-Market Strategy - Performance & Smb
    Google Jan 2014 - Oct 2017
    Mountain View, Ca, Us
    Launched a global strategy team to make YouTube's ad platforms relevant to performance advertisers and SMBs, identifying customer/market needs and partnering with product management to prioritize features. Developed a comprehensive go-to-market strategy and then executed on customer segmentation, product positioning, marketing/events, sales structure and enablement/training. Grew YouTube's revenue excluding large brand advertisers from a tiny % of total to a multi-billion $/yr business.
  • Google
    Head Of Industry - Social (Large Client Sales)
    Google Jan 2012 - Jan 2014
    Mountain View, Ca, Us
    Managed an ad sales team serving the largest social media platforms globally including Facebook, Ancestry, Twitter, LinkedIn, and Pinterest.
  • Google
    Manager, Mid-Market Advertising Sales (Dcs)
    Google Apr 2010 - Dec 2011
    Mountain View, Ca, Us
    Managed four sales teams working with Google's advertising clients in local services, restaurants, legal, education and online personals.
  • Google
    Senior Account Planner, Account Executive - B2B & Tech (Large Client Sales / Dso)
    Google Jun 2007 - Aug 2010
    Mountain View, Ca, Us
    Conducted and interpreted marketing research, designed events, and built collateral to define Google's value proposition for advertising buyers in B2B markets. Directly sold $MM campaigns to our largest clients in the industry including FedEx, GE, Siemens and ExxonMobil.
  • The Beanstalk Group (Omnicom)
    Brand Manager
    The Beanstalk Group (Omnicom) Feb 2004 - Jun 2007
    New York, Us
    Helped major brands enter new categories by developing go-to-market strategies, working with industry experts to locate licensing partners, and collaborating with retailers to position the brand appropriately. Managed initiatives for brands including Nestle Purina, the US Army, the Andy Warhol Foundation, Jim Beam, and Stanley Tools.
  • Northwestern University
    Editor-In-Chief, Journal Of Integrated Communications
    Northwestern University Sep 2002 - Dec 2003
    Evanston, Il, Us
    Managed a team of 12 to edit and publish an academic journal focused on trends in advertising, public relations, technology and direct marketing.
  • Vnu Media
    Associate Editor, Web Editor
    Vnu Media 2000 - 2002
    Amsterdam, Noord-Holland, Nl
    Wrote and edited departments on CRM and technology marketing, sales management and training for the print edition of a national magazine while managing all content for the magazine's web site.

Mark Mcmaster Skills

Advertising Digital Marketing Marketing Social Media Online Advertising Integrated Marketing Marketing Research Social Networking B2b Brand Architecture Google Adwords Brand Management Sem Customer Acquisition Crm Creative Writing

Mark Mcmaster Education Details

  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • The University Of Kansas
    The University Of Kansas
    Humanities (With Honors)

Frequently Asked Questions about Mark Mcmaster

What company does Mark Mcmaster work for?

Mark Mcmaster works for Nift

What is Mark Mcmaster's role at the current company?

Mark Mcmaster's current role is VP, Sales - Performance Marketing Solutions.

What is Mark Mcmaster's email address?

Mark Mcmaster's email address is mm****@****nap.com

What is Mark Mcmaster's direct phone number?

Mark Mcmaster's direct phone number is +165099*****

What schools did Mark Mcmaster attend?

Mark Mcmaster attended Northwestern University, The University Of Kansas.

What are some of Mark Mcmaster's interests?

Mark Mcmaster has interest in Home Improvement, Reading, Music, Movies, Home Decoration.

What skills is Mark Mcmaster known for?

Mark Mcmaster has skills like Advertising, Digital Marketing, Marketing, Social Media, Online Advertising, Integrated Marketing, Marketing Research, Social Networking, B2b, Brand Architecture, Google Adwords, Brand Management.

Who are Mark Mcmaster's colleagues?

Mark Mcmaster's colleagues are Prachi Singh, Kelly Mammoser, Anshuman Semwal, Sonia Chavda, Goldy Rana, Saroj Rani, Sharmila Dua.

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