Mark Merz Email & Phone Number

Granville, OH, US

New York, New York, United States

-Launched Brand Ambassadors and Social Selling programs used by 200+ employees.-Revamped company LinkedIn program generating 300%+ increase in brand engagement and clicks (2020-2022).-Received 2021 Marketing Impact Award from peers for social promotion of live events.

-Drove 200% increase in brand social engagement and over 400% increase in referral traffic to priority content and promotions.-Centralized user community platform and social management tools, saving over $100,000 annually.-Instituted tracking and attribution standards and created dashboards and knowledge center to elevate org-wide awareness and use of.

Columbus, Ohio Area

-Designed and delivered training on social media and academic integrity to 1,200+ employees. -Increased social reach and engagement over 400% from 2017-2019.-Launched organization wide social media knowledge center growing to 250+ members.

Columbus, OH / NYC

- Increased brand social engagement and following over 150% for thee consecutive years.- Led selection and implementation of company wide social management and analytics, reducing annual costs by 70%. - Initiated company's first paid organic social boost pilot, resulting in 90% reduced CPC vs. traditional social ads.

Columbus, OH

-Launched content and digital/social media marketing program for all School publications and imprints.-Setup and maintained editorial calendar and content development processes.-Managed online user community and internal/external staff and contributors.-Established standards and analytics reporting framework for program performance evaluation.

Columbus, Ohio Area

-Served as lead digital editor for K-12 classroom and professional development programs.-Compiled data and research to create product roadmaps, business cases, and funding proposals.-Defined and managed requirements and resources for educator professional development and program training.

Initiated and led Web promotion campaigns and social media strategyEstablished and implemented SEO/SEM content structure and writing guidelinesManaged brand-level email marketing content, strategy, and reportingSupported user requirements and feedback for new education and technology products

Defined and communicated company-wide eMarketing processes and guidelines, managed internal team and third-party contributors in digital marketing campaigns and promotions, established/managed online learning communities and communications reading/math intervention product lines exceeding $70M in annual sales.

Managed digital and traditional marketing/promotional activities for reading/math intervention product lines, developed internal/external promotional and product training collateral, collaborated with internal teams and authorship in development of new K-12 educational programs.

Led requirements gathering and coordinated development efforts for K-12 literacy professional development/training resources and interactive student practice software.

Created individual and orgnization-wide learning and professional development plans, researched and wrote/edited white papers and articles, composed performance and usage reports for clients.