Brand Marketing Strategy Execution: Conceptualize and execute brand strategy with precision, aligning marketing efforts with overarching business goals.Marketing Material Ideation and Production: Design compelling print and digital marketing materials while ensuring brand consistency for multiple in-house brands, as well as white label brands, across diverse platforms. Collaborate cross-functionally to develop marketing collateral for various departments, driving consistent messaging.Develop Marketing Campaigns: Orchestrate end-to-end marketing campaigns, managing all facets of ideation, design, development, and execution.Multimedia Production: Produce custom multimedia assets, including photography, video, and motion graphics, to be utilized in marketing collateral.Email Marketing Campaign Management: Execute monthly, quarterly, and seasonal email marketing campaigns, providing clients with educational and training resources, as well as sales-focused targeted campaigns.Spearhead White Label Branding Initiatives: Create impactful marketing collateral that enhances brand recognition and credibility.Social Media Strategy and Execution: Elevate social media presence through strategic planning, content creation, and content calendar execution. Manage third-party vendors in ongoing social media posting and engagement strategies.

Managed 4 major consumer electronics brands; Electrohome, Nyrius, Magnasonic and Fluance. Leading initiatives to increase brand awareness with a focus on driving consumer sales on the brand websites and providing customers with a memorable brand experience. StrategyWorks with Public Relations vendors on earned press, social media, marketing and advertisingcampaigns for our brandsWorks with internal departments on product launch marketing effortsEnsures the best possible user experience by communicating the benefits of the product to the enduser through various print and digital marketing materialsContentDevelops content strategy for 3 consumer electronics brands each with different target audiences and different brand personasExecutes content strategy through creation of blogs, videos, and web contentCreates product copies for print and webDevelops identity packages and branded materialsGenerates ideas and creative briefs such as web banner slogans and video scripts for implementation with internal design team as well as external vendorsReviews provided content for brand alignment, spelling and grammarCoordination & CommunicationBroadcasts marketing efforts across the companyManages marketing samples and logisticsResponds to Marketing inquires by third partiesMaintains relationships and coordinate with outsourced 3rd party contracted or marketing servicesProject ManagementOversees entire projects from start to finish completed by the team and complete a final review toensure accuracy and end result is in line with the needs of the business and key stakeholders.Maintains a realistic schedule of these projects and ensure updates on progress and status tostakeholders regularly

Creation of client briefs, responding to RFPs and establishing deliverables for commercial photography projects.Lead commercial photo shoots to produce imagery required by client for websites, print materials, and other marketing assets.Coordinate production details such as location requirements, production staff, and technical details, as well as props and equipment requiredLiaise with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directorsCommunicate with photographic subjects, create comfortable work environment, encourage and direct themManage business aspects, including administration, scheduling work, invoicing and basic accounting

Work with digital marketing team in the strategic development and implementation of digital media campaigns for assigned digital media channels. Responsible for recommending and managing monthly media expenditures for assigned digital media channels, ensuring activities are executed on time and on budget. Apply knowledge of digital media channels, consumer trends and business needs to identify new ways of connecting with Customers and driving engagement.Coach/consult clients in the effective use of digital marketing tools and strategies to achieve business objectives within budget parameters.Maintain proficient knowledge of current digital technologies and design practices, including trends in digital marketing, site usability and responsiveness, use of mobile platforms and social media practicesManages daily planning, creative development,coordination, execution, optimization of digital campaigns including, but not limited to: pay-per-click advertising, search engine optimization,email and social marketing campaigns.Media production including video/photo capture, and post productionContent writing for various web resources including web copyrighting and blogging

Accomplishes Web project objectives by establishing project scope; designing and delivering solutions; leading team members.Establishes Web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; examining and recommending changes to current business practices; developing and writing proposals.Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions.Works with client to develop comprehensive web strategy through a variety of web solutions including development of websites, digital marketing, and video/content production.Front line communicator with client to provide guidance, brainstorm solutions, understand and client needs.Conduct Q/A testing to ensure solutions meet specifications, technical requirements, and evaluate user experience.

Collaborate with Store Manager to implement business plansAssist managing operations in specified merchandising areas to deliver targeted net contributionMonitor/ supervise staff, delegate tasks and implement company-wide departmental plansAnalyze opportunities to achieve financial objectives within store maintain computer assisted ordering system for optimal sales performanceFormulated weekly staff schedules according to sales projections and union regulations

Execute end to end process of merchandising, marketing and operations for renovations, conversions and new storesTrain newly hired employers and temporary support staffMonitor / supervise staff, delegate tasks and implement company-wide departmental plansForecast sales and balance departmental budgetMaintain computer assisted ordering system for optimal sales performance

Managed and facilitated the growth and development of a staff team and two committees; supervised staff to achieve personal and professional goalsParticipated in the recruitment and hiring of Residence Life Staff; evaluated applications, conducted panel interviews and assessed participation in workshops by potential candidatesPart of a campus-wide after hours on-call team for emergency situations; responded calmly and effectively to emergency and crisis situationsMonitored and documented student behaviour based on established Residence policies and proceduresConducted discipline meetings for students who were put on report in the residence; aimed to teach students the impact of their behaviour on the residence community through educational sanctions when appropriatePrepared /presented exciting and engaging training modules during Residence Life Staff training sessionsActed as a liaison for staff and student to campus and community services

Organize campus-wide events; complete risk management assessments and create advertising and promotional materialsDocument and analyze completed events to make future recommendationsBuild and maintain relationships with campus and community partners