Mark Middlebrook Email & Phone Number

Upland, Ca, Us

Too many marketing teams are drowning in the wave of unplanned work they receive every day. We at Better Marketing Teams optimize marketing processes and MarTech tools so teams become more efficient so work is delivered with time to spare - go from order-taker to strategic partner!

La Verne, California, Us

I serve as an adjunct (part-time) teaching marketing and business courses.

Pomona, Ca, Us

I serve as an adjunct (part-time) teaching marketing and business courses.

Deerfield, Illinois, Us

I serve as an adjunct (part-time) teaching business courses.

Menlo Park, Ca, Us

Reporting to the VP of Marketing Technology & Operations, I lead the Marketing PMO in multiple project methodologies (including Agile) globally while serving in a chief of staff support role to the CMO; assisting with the division budgets and strategic planning.

Downey, Ca, Us

Report directly to CMO. Responsible for marketing strategy and execution. Drive all marketing campaigns and execution using a hybrid model of internal marketing resources and outsource resources including marketing agency. Accountable to drive consumer loan and member growth as key focus while improving member retention and product utilization. Pivoting the organization to adopt a digital-first mentality and maturing marketing operations.

Brea, California, Us

(Formally ECCU) Reported directly to CEO. Directed, influenced, and mentored team of 25 with budget in excess of $3M. Provided oversight for marketing, customer experience, product management, commercial and consumer sales, and call center. Accountable for all revenue streams, company brand, and digital experience.

Riverside, Ca, Us

I served as a part-time adjunct professor teaching Social Media & Content Marketing (MKT 363) - using Blackboard.

Los Angeles, Ca, Us

Managed team of 12, mentoring 4 to promotion within one review cycle with capital budget of $3M+. Mentored 3 direct reports through bank’s Mentorship Program. Reported to the Head of Digital. Assessed needs, evaluated technology, and created marketing technology road ensuring clear strategies and communication between IT and Marketing. Optimized multi-channel opportunities through website while complying with operation infrastructure for digital products.

Los Angeles, Ca, Us

Guided 10 team members in efforts to integrate traditional marketing channels to TV, radio, direct, print, and special events aligning offline print and direct mail campaigns with digital. Reported directly to the CMO. Managed social media engagement, complaints, and social media sales training. Established contact marketing to leverage brand and media properties to drive leads.

Los Angeles, Ca, Us

Established bank’s Customer Experience program which included bank-wide cultural alignment initiative called “The City National Story.” Implemented formal new client onboarding program for branch (first 90 days) and private bank (first 365 days) lines of business. Expanded client voice program through operational surveying to set benchmarks for NPS.

Los Angeles, Ca, Us

San Francisco, Ca, Us

- Manage bank’s business and marketing strategy, online product and service content, and banking transaction functionality on AOL, CompuServe, Digital City and the Motley Fool- Work with bank’s product managers to support their product sales efforts on AOL and CompuServe- Coordinate development efforts with Corporate Web site to leverage partnerships and expenses

Youngstown, Ohio, Us

Acquired by WAMU

Mba, Information Technology

Bs, Marketing

Certificate, Proactive Leadership

Certificate, Developing & Managing A Successful Technology Product Strategy