Mark Miehle Email & Phone Number

Birmingham, Alabama Area

Product lines include:BioD membranesAmniotic Membranes• Promote cellular growth• Reduce inflammation• Protect against further scarringBioD membranes feature:• No freezer and a 5 year shelf life• No plastic “holder” that patients report as painful• AffordableMiBo Medical Dry Eye ClinicMibo-Medical Dry Eye Clinic. Evaluation - Lid Cleaning - Expression for under $25,000. Consumables less than $1 a patient! EvaluateMiBo Cam images the meibomian glands with a portable high-resolution camera. The images are sent via Wi-Fi to a computor for easy-to-understand analysis.ExpressionThe MiBo ThermoFlo delivers consistent emissive heat to the meibomian glands. Improved corneal wetting reduces or eliminates the signs and symptoms of DED. The consumable is less than fifty cents a patient. Because of the low price of the unit, multiple treatments for the patient are affordable and consistent with the chronic nature of DED. THE choice for in-office treatment.Clean lids quickly, inexpensively to treat Blepharitis. The Lid-Pro can also treat Demodex.BruderNuLidsDesigned by a Corneal Specialist for a safe at-home treatment for patients with the MGD form of DED. Less than 1 minute a day this "toothbrush" for the lids produces results in about 3 weeks time. NuLIds can also be used for Blepharitis and Demodex.AllerFocus allergy testing If you have patients that have red, itchy or watery eyes and want to rule out allergies as a source of the patient complaint. In-office allergy testing is a great way to arrive at a differential diagnosis. In-office allergy testing qualifies for reimbursement for Alabama.

Birmingham, Alabama Area

Start- up company focused on a Dry-Eye solution for the 38 million people that have some form of Dry-Eye. Company offering included an in-office treatment and at-home maintenance. In less than a year was able to accomplish:- Company formation- FDA Registration- Developed 3 prototypes- Negotiated licensing agreement with existing patent holder- Constructed website, marketing materials, and booth- Created interested US representative and International distributor networks- Authored business plan and PPM

Shoal Creek, Alabama

Responsible for worldwide sales and marketing of a novel non-invasive diabetes product to eyecare professionals and pharmacies, hospitals and clinics worldwide. Managed US and International managers including independent manufactures representatives (IMR’s), country distributors, customer service, product management, order entry, marketing, clinical, and service.• Recruited and trained 37 IMR’s for US market.• Transitioned the US market to a direct sales force.• Set up and trained 23 country distributorships.• Established international advisory board.• First hand contact with end user market and managed key opinion leaders.• Customized CRM, designed order entry, developed forecasting system. • Detailed patient referral pattern between eyecare and primary care.• Authored and implemented US and worldwide sales and marketing plans.• Developed and implemented procedures for sales and marketing department

Birmingham, Alabama Area

Working on a project basis with ophthalmic companies to • Recruit managers and independent manufactures reps.• Market research on glaucoma and optometry. • Internet strategies for ophthalmic devices sales. • Product training.• Development of sales collateral including brochures, advertising and direct mail. • Investigating market opportunities.• Veterans Administration project. • Raising money.• Developing marketing and sales strategies.

Birmingham, Alabama Area

Developed practice focused on nursing.

Birmingham, Alabama Area

Convention business focused the largest 500 conventions developing incremental revenue for show organizer including medical, consumer, and industrial. Increased revenue 266% in first year, increased shows from 7 to 27 shows including AAO, BIOCOM, and ToyFair.

Birmingham, Alabama Area

Dramatically increased sales for 6 diverse companies by implementing the “Monopolize Your Marketplace” system.

Greater Salt Lake City Area

Paradigm’s product portfolio included automated diagnostic instruments for eyecare professionals. After negotiating the sale of Vismed to Paradigm (see below) stayed on to oversee all aspects of the business including sales, marketing, manufacturing, R&D, G&A and regulatory of the diagnostic devices for eyecare professionals worldwide. • Increased sales 33% in first year.• Created new market for imaging device by applying for and receiving Medicare reimbursement code (CPT). • Focused sales effort on Ultra-Biomicroscope worldwide. Result: 458% revenue increase.• Increased sales potential by $100 million by completing transaction to acquire assets of another company.• Oversaw migration if financial reporting package from MAS 90 to Macola• Preparation of K's and Q's in addition to other accounting functions

Greater San Diego Area

This start-up company sold automated diagnostic equipment to eyecare professionals worldwide. I was responsible for all aspects of the business including sales, marketing, manufacturing, R&D, G&A and regulatory • Led the company through the transition from an R &D start-up to a profitable organization.• Purchased a competitive company for pennies on the dollar creating revenue while the company was still in R&D phase.• Marketing emphasis on four imaging products creating reoccurring revenues through software enhancements.• Developed sales channel worldwide resulting in $9 million in sales in second year of operation.• Opportunistically took advantage of unique opportunity in the UK resulting in 400 units.• Oversaw development of device based on market input that was developed, FDA cleared and in the market in less than 12 months. • Negotiated order for 600 units for Walmart eyecare outlets.

Greater San Diego Area

This start up consisted up six optometric locations in Southern California retailing glasses, contacts and comprehensive eye exams to the public. Key events for the company were the licensing, site selection, personal, operations and marketing. Sold offices in 1988.

Greater San Diego Area

After Dicon was sold to CooperVision I was responsible for worldwide sales and marketing for automated diagnostic equipment for eyecare professionals worldwide. Managed US and International managers, 19 independent manufactures representatives (IMR’s), 43 country distributors, customer service, product management, order entry, marketing, clinical, and service.• Interacted monthly with IOL, surgical, pharmaceutical and contact lens divisions.• Learned corporate advertising, marketing and sales force creation.• Commercialized first scanning laser imaging device for eyecare.

Greater San Diego Area

Underfunded startup developed an auto perimeter at ½ the cost to the competition. In the one year prior to being sold to CooperVision• Pioneered independent manufactures rep model for the eyecare marketplace.• Grew sales in the first year from $0 to $8 million with a $5 million backlog.• Learned low cost methods to market and sell. • Developed internal procedures to manage explosive growth.

Greater Boston Area

As a sales rep business I set up two components of the business• First eyecare independent manufacture representative for diagnostic equipment when I secured the Coherent (now Luminus) product line• First in eyecare to start a pre-owned business for diagnostic equipment

Greater Boston Area

As one of the first sales representative hired for the business I achieved explosive growth. • Placed first in sales contest• Part of the team to introduce the Lens Analyzer a run-a-way success. • Promoted to regional manager

Greater Boston Area

Responsible for technical instruments sold to hospitals, labs and pathologists, including chemistry analyzers, RIA analyzers, microscopes, spectrometers, and more. • Placed second in my first year • Promoted to be responsible for > $100,000 equipment including 12 channel chemistry analyzers and automated differential white blood cell counters