Mark Mikelat, Mba

Mark Mikelat, Mba Email and Phone Number

Analytics Management | Business Intelligence | Digital Marketing Strategy and Execution | Strategic Planning | Biz Dev @ Marketing and Management Consultant
Long Beach, CA, US
Mark Mikelat, Mba's Location
Long Beach, California, United States, United States
About Mark Mikelat, Mba

Senior Business Intelligence and Analytics professional. Extensive project management experience with full software development life cycle implementations of business intelligence, analytics reporting and data warehousing applications. I create the leadership strategy, but I am not afraid of writing SQL queries, performing ETL processes, doing the data mining, or creating visualization dashboards. Expert business development, account management and client management skills. I am very comfortable with sales presentations, RFP Q and A sessions, and I have presented strategic plans to front-level, operational, and executive level management. ◊ COMMUNICATION● Stellar written and speaking skills ● Author of 3 books● Experienced workshop leader and keynote speaker with 500+ public events● Excellent at facilitation● Business college faculty at 2 universities and 1 college● Speak German and Spanish◊ LEADERSHIP ● Successful at executive coaching and leadership development training● Experienced manager with the ability to inspire a team even in a difficult environment● Excellent at employee motivation, retention, and recognition program development◊ MARKETING STRATEGY● Developed complex marketing plans for new product launches, including expansions to global markets● Teach on marketing strategy at California State University● Masterful at maximizing existing markets for profit maximization◊ CLIENT MANAGEMENT● Superior customer success management skills● Project management experience with local, and off source teams● Excellent at team meeting facilitation ◊ SKILL SETS AND APPLICATIONS● Business intelligence ● CRM, data warehousing, OLAP and ROLAP● Data Management: very large and complex relational databases● ERP design, implementation, and support● Oracle, PeopleSoft, SQL Server, and SQL queries● Reporting analytics, dashboards, and advanced Excel● Tableau, Microsoft BI, IBM Cognos

Mark Mikelat, Mba's Current Company Details
Marketing and Management Consultant

Marketing And Management Consultant

View
Analytics Management | Business Intelligence | Digital Marketing Strategy and Execution | Strategic Planning | Biz Dev
Long Beach, CA, US
Website:
gavulic.com
Employees:
5
Mark Mikelat, Mba Work Experience Details
  • Marketing And Management Consultant
    Marketing And Management Consultant
    Long Beach, Ca, Us
  • Marketing And Management Consultant
    Strategy Consulting | Analytics Management | Marketing Systems Execution
    Marketing And Management Consultant 2007 - Present
    Building Aspirations is a digital marketing strategy consulting firm. We focus on analytics driven digital marketing strategy that monitors, measures and manages the client and customer experiences to increase conversion, profit, and long-term value. This is accomplished with the implementation of best case digital marketing strategy, implementation and management learn from 20+ years of experience across 100s of clients and multiple countries. ● Strategy development● RFP statement of work proposal writing, presentation and execution● Lead generation and cost of acquisition analysis for best customer profiling● Segmentation, A/B testing, for optimization of conversion, and revenue maximization● Social media, email marketing and video marketing optimization● Content strategy development and execution
  • Building Aspirations
    Professional Speaker For Business Conferences
    Building Aspirations Jan 2007 - Present
    Mark Mikelat is an in demand professional speaker with the unique ability to keep them laughing while learning. He provide content and engages, inspires and makes the audience think of better ways for better business. His style is power-packed with enthusiasm, wrapped in enriching personal stories and spiced with practical best case business practices. Contact Mark Mikelat to speak at your next Leadership Development or Business Conference.
  • Building Aspirations
    Marketing Consultant | Marketing Systems Implementation
    Building Aspirations Sep 2007 - Present
    Mark Mikelat, is the president of Building Aspirations, a provider of email marketing, social media marketing, video marketing and digital marketing. Mark Mikelat, a business growth expert, speaker, consultant, and author, has extensive experience in marketing and sales strategy. He has successfully consulted with corporations all throughout the world in sales channel development, sales systems implementation, marketing strategy, social media marketing and email marketing. Some of his clients have included Microsoft, Coach Luxury Brands, Hewlett Packard, the Los Angeles School District and many others. His humorous programs are jam-packed with actionable and practical advice that business leaders can put into action immediately to increase their sales, win more clients, and grow their businesses. He is the author of multiple books and you can learn more about him by visiting www.BuildingAspirations.com.
  • Csulb College Of Continuing And Professional Education
    Instructor | Business Faculty | Workshop Facilitator
    Csulb College Of Continuing And Professional Education Sep 2007 - Present
    Long Beach, Ca, Us
    I provide customized, executive management workshops and instruction to visiting delegations from China in management and leadership development program sponsored by the Chinese government. Subject matter includes:●Leadership and executive decision making●Digital marketing strategy and execution●Teambuilding and effective communication●Innovation and creative decision making ●Transfer technology design, evolution, and execution
  • Csulb College Of Continuing And Professional Education
    Business Lecturer | Seminar Leader | Corporate Strategy Trainer
    Csulb College Of Continuing And Professional Education Aug 2006 - Present
    Long Beach, Ca, Us
    I teach Human Resource Managers in the Human Resources Leadership Certification Program. I developed, designed this original curriculum. Management learning objectives include:● Teamwork communication and team building● Staff training and development● Talent management● Organizational development● Leadership development
  • Long Beach City College
    Admissions Manager And Business Systems Manager
    Long Beach City College Apr 2008 - Jun 2013
    Long Beach, Ca, Us
    Managed a staff of 6 while implementing enterprise applications to integrate Cognos business intelligence and LaserFische data management applications with Oracle and PeopleSoft enterprise software.• Implemented a paperless application process to support 30,000+ students. • Wrote budgets and project plans to integrate data warehouses and transactional applications to support executive decision-making and adherence• Managed a student customer call center● PeopleSoft Campus Solutions● Oracle and SQL queries● Cognos and Business Intelligence● Systems implementation● LaserFische● Business analysis● Business process guides
  • Long Beach City College
    Adjunct Business College Faculty Member
    Long Beach City College Jan 2006 - Dec 2012
    Long Beach, Ca, Us
    Long Beach City College is a award-winning comprehensive college which provides quality educational programs to 30,000 students pursuing a degrees in business, engineering, nursing, and a wide range of other courses of study. I designed curriculum, and taught several business classes, including the following:Introduction to BusinessInternational Banking and FinanceGeneral International Business StrategyYoung Entrepreneurial ProgramInternational Logistics Management Training Program for Teachers Principles of Import Export Management
  • Acxiom Incorporated
    Senior Engineer
    Acxiom Incorporated Jan 1998 - Jul 2006
    Conway, Arkansas, Us
    Acxiom is an enterprise data, analytics, and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results.Implemented data warehouse based reporting applications at major banks such as Wachovia National Bank, Fidelity National Bank, State Bank of Ohio, Sanwa Bank, Washington Mutual BankImplemented OLAP-based, personalized, ASP, eCRM reporting applications for 50+ clients to lower the costs of clients’ direct marketing campaignsSupported data warehousing applications on Oracle and SQL Server databases for Fortune 500 clientsCreated, implemented, and managed database and data warehousing strategies to lower the cost of data storage and decrease the response times of data retrievalSegmented large consumer transactional databases via data mining and statistical analysis into most valuable customers by buying preferences, and demographic and psychographic characteristics● Business Intelligence● CRM● Data Warehousing● OLAP● Database design and management● Analytics reporting and predictive analytics● Email marketing
  • Delta Sigma Pi
    Vice President Organizational Development - National Board Of Directors
    Delta Sigma Pi Aug 2003 - Aug 2005
    Oxford, Oh, Us
    I was a member of the board of directors for this international fraternal organization focused on personal development, professional development, and community service and leadership development programs.I managed a the national Organizational Development committee, developed strategic plans and implemented them to support national scholarship programs and a system of leadership and career development programs for college business students.
  • Jaycees - Junior Chamber Of Commerce Long Beach
    Volunteer Board Member
    Jaycees - Junior Chamber Of Commerce Long Beach Jan 2003 - Jan 2004
    Helped raise $20,000 for local charities in and around Long Beach.
  • Mineshare
    Senior Engineering Consultant
    Mineshare 1996 - 2002
    My work at this 30-person pre-IPO start-up included creating national account relationships with some of the largest financial institutions in the United States. During my tenure I implemented CRM-based reporting solutions with clients such as Union Bank, Wachovia National Bank, Bank of America, Sanwa Bank and several other large institutions. At one time I managed 50 accounts. These complex reporting and forecasting tools included extensive consumer marketing predictive capabilities for a wide-range of banking and investment products. Our projects were so successful, that we were highlighted in national magazine articles, profiled at professional conventions, and we received multiple rounds of venture capital founding until the firm was eventually acquired by a global data services management corporation.
  • Digital Impact
    Data Engineer And Consultant
    Digital Impact Jan 2000 - Dec 2001
    Digital Impact was a professional services and software implementation provider of business predictive data analytics for consumer forecasting and consumer relationship management. We specialized in data analysis for email marketing and online marketing campaigns for Fortune 100 companies. I excelled in this fast-paced, cutting edge technology company that was growing incredibly quickly in an expanding market. The firm was eventually acquired by a digital marketing company targeting website optimization, internet marketing campaigns management, and email marketing for global brands. MineShare was purchase by Digital Impact. The name was changed to MineShare Digital. Then Acxiom bought Digital Impact, so MineShare Digital became Acxiom. Then it became Acxiom-Digital
  • Arthur D Little Consulting
    Management Consultant
    Arthur D Little Consulting Jan 1997 - Jan 1998
    Performed a feasibility study of SAP, Bann, JDA, and JD Edwards as solutions to link financial reporting in 8 countries. Evaluated costs of implementation, training and cost of ownership and presented my recommendation to the Board of Directors. Interviewed senior managers from up to 12 different countries to learn their distribution strategiesCreated an $8,000,000 budget for an SAP R/3 implementation in four countries Investigated financial and accounting system changes to support the Euro in multi-currency transactionsNegotiated a $1,500,000 software license agreement
  • Experian
    Engineer
    Experian Jan 1995 - Jan 1997
    Costa Mesa, Ca, Us
    Created new credit products for international banking and insurance clientsImproved product quality via systems and process analysis to increase hit rates and hence increase revenueAnalyzed competitor products to improve TRW’s product positioning and gain market shareSupported 9 separate credit products to ensure accuracy and timely delivery of credit information
  • American Management Systems (Ams)
    Senior Consultant
    American Management Systems (Ams) Jan 1992 - Sep 1995
    Implemented financial reporting, budgeting, and human resources applications for large government agencies and banks to increase their efficiency of asset management and decrease their costs of financial operations.• Reengineered the IRA creation system to decrease customer service time by using scanning technology• Installed a budgeting application to support annual budgets of $20,000,000 • Implemented automated purchasing system to match purchase orders, delivery invoices and payments to decrease product delivery cycles, and enable more efficient inventory management• Reengineered financial planning, human resources, budgeting, and accounting systems
  • Ibm
    Junior Engineer
    Ibm Sep 1989 - Sep 1990
    Armonk, New York, Ny, Us
    As a full-time intern during my college undergraduate program, I developed testing documents, and training for a database query tool in San Jose ( Santa Tereasa).This was a college internship program for which I had a pass a rigorous interview and selection process. I was proud to have been selected.

Mark Mikelat, Mba Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    International Business
  • Ebs Universität Für Wirtschaft Und Recht
    Ebs Universität Für Wirtschaft Und Recht
    International Business
  • Arizona State University
    Arizona State University
    Computer Information Systems
  • Internet Marketing Training Center - The Only Licensed Internet Marketing College In The World
    Internet Marketing Training Center - The Only Licensed Internet Marketing College In The World
    Digital Marketing | Email Marketing | Social Media Marketing | Lead Generation

Frequently Asked Questions about Mark Mikelat, Mba

What company does Mark Mikelat, Mba work for?

Mark Mikelat, Mba works for Marketing And Management Consultant

What is Mark Mikelat, Mba's role at the current company?

Mark Mikelat, Mba's current role is Analytics Management | Business Intelligence | Digital Marketing Strategy and Execution | Strategic Planning | Biz Dev.

What schools did Mark Mikelat, Mba attend?

Mark Mikelat, Mba attended Pepperdine Graziadio Business School, Ebs Universität Für Wirtschaft Und Recht, Arizona State University, Internet Marketing Training Center - The Only Licensed Internet Marketing College In The World.

Who are Mark Mikelat, Mba's colleagues?

Mark Mikelat, Mba's colleagues are Fassboydon Mazaratti, Patrizia (Patricia) A. Salles, Shontrell Webb.

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