Mark Mina Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Parramatta, New South Wales, Australia

Sydney

I returned to the direct marketing and mailing business with one clear purpose – to build the best direct marketing and mailing house in Australia. Within a short space of time Senses Direct has become the preferred supplier of creative and innovative marketing strategies for charities, retailers, marketers, FMCG, financial institutions, publishers and mail order companies.Our focus on customer service, meticulous attention to detail and a commitment to go above and beyond have been the key contributors to our rapid success. We value our relationships with clients and suppliers, and work tirelessly to ensure that every campaign is delivered on time, within budget, that all postage discounts are passed on and our carbon footprint is minimal.At the core of all successful direct marketing campaigns is the mailing list. In Tarek Iskander, Director of Senses Data, we are able to deliver a precision in marketing strategies that is unmatched by our competitors. The ability to cleanse and transform data so it is able to perform at optimum levels, and to leverage technology and predictive analytics to improve reliability, is increasing our clients’ competitive advantage and delivering deep insight.A large number of the team at Senses Direct have worked with me for many years and this stability and loyalty has led to our workplace culture being more akin to a professional, family run business. Our people are our greatest asset and as we undergo a period of rapid expansion we are always on the look out for talented individuals with a background in marketing and fulfilment. It is important to give back and Senses Direct regularly donates to charities such as the Wesley Mission, Australian Cancer Research Foundation and Kids Cancer. We are members of the Association for Data-driven Marketing (ADMA) and the Fundraisers Institute of Australia (FIA).

Sydney

Following the sale of AP Marketing (Mailing) to GEON and the completion of my contractual obligations to GEON I took a few years off to complete a number of personal goals. This included studying for my Real Estate licence, undertaking a number of home renovation projects and increasing my charity work.

Sydney

GEON was a large scale Australian-New Zealand company that offered creative design, data management, direct marketing, digital media, print, warehousing and fulfilment and mail services. As the National Direct Marketing Manager I built the brand into one of the most recognised mail and marketing businesses in Asia Pacific. We had a number of large scale, high volume contracts with many ASX listed companies. My tenure at GEON was tied to the sale of my business to GEON in 2006 and upon completion of my contract I resigned to pursue other interests.GEON was placed into receivership two years after I left, a victim of the GFC.

Sydney

I left Australia Post having identified a gap in the market for a full service mailing house. It was evident that clients were looking for more than just a clearing house to distribute their marketing collateral and there were very few businesses that were able to deliver a measurable return on investment.From a single person operation I built the business into one of the leading printing and communications companies in Australia, with numerous blue chip companies on our books. At our peak we were moving more than 40 tonnes of mail each week and I built a team of 80 highly professional individuals who worked diligently to ensure that deadlines were met and the quality of the work we produced was unrivalled in the industry.In 2006 I sold the business to GEON but retained the premises in which they operated and worked for GEON five years.

Sydney

Starting with Australia Post at almost 16, I began in the mail sorting section. By 20 I was supervising 40 staff and at 28 became one of the youngest postmasters in the country. I learnt an enormous amount during my 18 years with Australia Post including how to manage staff and run a business. I was fortunate to have a number of mentors during this time who were generous in sharing their knowledge and experience.

Bachelor In Marketing, Direct Marketing

Education record