Mark M. O'Brien Email & Phone Number

Atlanta, GA, US

LakePoint Sports, the premier travel and youth sports destination in the country. LakePoint Sports serves more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics, cheer and 7v7 football. A top economic driver in Georgia, the LakePoint Sports campus features the 170,000-square-foot Champions Center with the.

Peachtree Corners, Georgia, US

• Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball.
• Developed & executed a new Mizuno North America business strategy.
• Drove the development & execution of the first ever brand strategy.
• Led the development & implementation of business & consumer insights.
• Established disciplined 90-Day Rolling Action Plans to align strategy, tactics and resources.
• Significantly evolved digital (UX), ecommerce (platform) & social media efforts.

Atlanta, Georgia, US

• For more than 150 years, Boys & Girls Clubs of America has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve four million young people.
• Authored & deployed a new marketing strategic plan to drive system scale & local impact.
• Developed & implemented data driven marketing approach to optimize decisions & resources.
• Defined & implemented budget & operational mandatories to maximize financial resources.
• Led cost savings & ROI improvements as budget & line-item transparency was socialized.
• Developed & implemented a new team design to support the new strategic direction.

Alpharetta, GA, US

• Founded in 1957, The Honey Baked Ham Company®, LLC is a premium food retailer with 400 locations nationwide as well as an e-commerce business complimenting it’s retail and catering expertise. HQ based in Atlanta, GA..
• Led significant transaction growth & achievement of EBITDA targets for 3 straight years.
• Core member that developed & implemented the organization’s Mission, Vision & Values.
• Led the development & implementation of new brand positioning & creative.
• Developed & implemented full re-branding effort across retail, packaging, on-line, etc.
• Implemented department top grading: increasing significant system satisfaction scores.

Sheboygan Falls, Wisconsin, US

• Johnsonville was founded in 1945 by the late Ralph F. and Alice Stayer. The company was started as a small butcher shop, named after the Stayers' Wisconsin hometown, and today remains family owned and privately held..
• Led the development & implementation of a new business strategy & go-to-market plans.
• Developed & launched new brand positioning & strategy leveraged across the full portfolio.
• Achieved substantial increases in all brand health tracker & key performance indicators.
• Launched an award winning social media program that achieved unprecedented results.
• Developed & launched award winning “___ville” consumer campaign.

Chicago, IL, US

• Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the.
• Played an instrumental role in the successful re-positioning & turnaround of Miller Lite TX.
• Played an instrumental role in the successful re-positioning & re-launch of Miller Lite (natl).
• Led the successfully re-positioning and re-launch of Icehouse; strategically & tactically.
• Led packing re-branding efforts for Miller Lite (TX and Nationally) & Icehouse.
• Leveraged extensive Nielsen data & consumer research (qual/quant) to drive brand results.

New Berlin, WI, US

• GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences.
• Led & managed all contract details & partner relationships supporting client strategy.
• Fostered strong pro-sports partnerships (e.g. Cowboys, Rockets, Texas Rangers).
• Established new strategic partnerships (e.g. SXSW, Texas Title Belt, NASCAR/NHRA).
• Led the development & execution of a new local music initiative: Miller Lite Texas Live.
• Collaborated with sales team in the development of retailer programs & meetings.

Houston, TX, US

• The Houston Rockets are an American professional basketball team based in Houston, Texas. The Rockets compete in the National Basketball Association (NBA), as a member of the league's Western Conference Southwest.
• Led & managed all contract details & partner relationships for 30% of corporate partnerships.
• Led premier partnership contract fulfillment for Miller Brewing, Pennzoil and AutoZone.
• Provided support service for all Houston Comets business and game-day activities.
• Led the Houston ThunderBears account management team, planning & game-day execution.

• The Texas–Louisiana League, was a minor league whose member teams were independent of any Major League Baseball affiliations. The league began play in 1994. After further expansion into Missouri and Mississippi, the.
• Led the RGV sales team (excluding house accounts) in sales revenue & new partnerships.
• Oversaw RGV communications, in-stadium promotions, merchandise & stadium operations.
• In Tyler, led a full business transformation & turn-around based on a community focus.
• Launched new flagship radio partnership & television broadcast with Fox Sports
• Launched a new weekly WildCatters baseball show on Fox Sports.

Bachelor, Communications

Master'S, Sports Management