Mark M. O'Brien Email & Phone Number

Atlanta, Ga, Us

LakePoint Sports, the premier travel and youth sports destination in the country. LakePoint Sports serves more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics, cheer and 7v7 football. A top economic driver in Georgia, the LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. In addition, the campus features eight state-of-the-art Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby, football, as well as a 10-court beach volleyball pavilion and a 3 lake wakeboarding park. The LakePoint Sports campus attracts over 2.5m visitors annually, creating $100 million in annual economic impact. LakePoint Sports is the official home to the training camp of the Harlem Globetrotters, and partners with Prep Baseball. For more information, visit https://www.lakepointsports.com.

Peachtree Corners, Georgia, Us

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, tennis, swimming and volleyball equipment, apparel and footwear for North America. Mizuno USA, Inc. is based in greater Atlanta, Ga.Served as the President and Chief Executive Officer of Mizuno USA Inc., as well as the Chairman and Officer of Mizuno Canada, Ltd. During this time the business achieved a significant bottom-line turn around, increased total business unit contribution across four distinct business units, reduced total company expenses, significantly reduced inventory while increasing gross margins and drove ecommerce growth as the business faced significant macro-economic challenges.Joined Mizuno in 2015 as Vice President, Brand Marketing & Management and was tasked with reinvigorating the brand and business in North America. In 2016, I was promoted to Chief Operating Officer and led all aspects of the Mizuno brand, marketing, products and sales leadership. Following are a few of my highlights that led to a significant business turnaround:• Developed & executed a new Mizuno North America business strategy.• Drove the development & execution of the first ever brand strategy.• Led the development & implementation of business & consumer insights.• Established disciplined 90-Day Rolling Action Plans to align strategy, tactics and resources.• Significantly evolved digital (UX), ecommerce (platform) & social media efforts.• Developed & launched the first ever “future of retail” premium Mizuno Experience Center.• Created & championed a new Culture led by a Values driven, “People First” approach.• Defined & executed a clear organization direction via “MVP”: Mission, Vision and Purpose.• Led the development & implementation of new product lifecycle management (PLM) process.

Atlanta, Georgia, Us

For more than 150 years, Boys & Girls Clubs of America has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve four million young people annually through Club membership and community outreach. National headquarters are located in Atlanta, Georgia. Served as a company officer and executive team member with marketing functional leadership, inclusive of brand and marketing strategy, activation, communications and PR, research, promotions, digital, ecommerce, creative and partnerships (e.g. sponsors, celebrity, MLB, PGA, etc.) with Board responsibilities of the Marketing Committee. Following are a few of my highlights that led to a more brand-centric & financially efficient approach to marketing:• Authored & deployed a new marketing strategic plan to drive system scale & local impact. • Developed & implemented data driven marketing approach to optimize decisions & resources.• Defined & implemented budget & operational mandatories to maximize financial resources.• Led cost savings & ROI improvements as budget & line-item transparency was socialized. • Developed & implemented a new team design to support the new strategic direction.

Alpharetta, Ga, Us

Founded in 1957, The Honey Baked Ham Company®, LLC is a premium food retailer with 400 locations nationwide as well as an e-commerce business complimenting it’s retail and catering expertise. HQ based in Atlanta, GA. Served as one of four officers on the Executive Team. During this time, we successfully led the organization to three consecutive years of revenue growth, achieving EBITDA targets each year. Led marketing function, inclusive of brand and marketing strategy, activation, communications and PR, research, promotions, digital, retail ecommerce, creative and partnerships.Following are a few of my highlights that helped lead to a significant business turnaround:• Led significant transaction growth & achievement of EBITDA targets for 3 straight years.• Core member that developed & implemented the organization’s Mission, Vision & Values.• Led the development & implementation of new brand positioning & creative. • Developed & implemented full re-branding effort across retail, packaging, on-line, etc. • Implemented department top grading: increasing significant system satisfaction scores.• Increased franchisee marketing satisfaction score 20% within three-year period.• Executed superlative financial improvement in ROI for all marketing initiatives (e.g. 30:1).• Led significant advancements in products, packaging, technology & engagement. • Launched a consumer & business insights approach in support of business strategy. • Revamped entire menu & launched a new, limited-time-offer platform via stage-gate process.• Launched 300 “virtual store” network to drive local catering and ecommerce business. • Developed & activated innovative & cost efficient partnerships (e.g. Feeding America). • Led & managed strong working partnerships with a variety of excellent agency partners.• Instrumental role with acquisitions in the United States & international expansion (Japan).

Sheboygan Falls, Wisconsin, Us

Johnsonville was founded in 1945 by the late Ralph F. and Alice Stayer. The company was started as a small butcher shop, named after the Stayers' Wisconsin hometown, and today remains family owned and privately held. Johnsonville has since grown to become the largest national sausage brand. Its products - which include bratwurst, Italian sausage, breakfast sausage, meatballs, and now chicken - are sold in all 50 states and 40 countries. Held a variety of progressive leadership roles including overall leadership of the marketing function and co-general manager for the fresh business unit; the largest and most profitable business unit in the company; spearheaded strategic planning, sales and marketing initiatives for the company. Led collaborative efforts; including strategic business planning, branding, positioning, new product development, P&L and budget management.Following are a few of my highlights that helped drive brand and business growth:• Led the development & implementation of a new business strategy & go-to-market plans.• Developed & launched new brand positioning & strategy leveraged across the full portfolio. • Achieved substantial increases in all brand health tracker & key performance indicators.• Launched an award winning social media program that achieved unprecedented results. • Developed & launched award winning “___ville” consumer campaign.• Developed & launched successful new market strategy leveraging CDI/BDI analysis. • Developed & launched successful new products within defined stage-gate process. • Led & managed strong working partnerships with a variety of excellent agency partners.

Chicago, Il, Us

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Brewing Company is part of MillerCoors, the U.S. business unit of the Molson Coors Brewing Company.Enjoyed a successful eight-year run with the Miller Brewing Company where I led national, regional and local marketing efforts, strategic brand planning and consumer promotions as I served in a variety of progressive leadership roles locally and nationally for Miller Lite, Icehouse and Miller consumer and customer promotions.Following are a few of my highlights that led to business and brand transformation:• Played an instrumental role in the successful re-positioning & turnaround of Miller Lite TX.• Played an instrumental role in the successful re-positioning & re-launch of Miller Lite (natl).• Led the successfully re-positioning and re-launch of Icehouse; strategically & tactically. • Led packing re-branding efforts for Miller Lite (TX and Nationally) & Icehouse.• Leveraged extensive Nielsen data & consumer research (qual/quant) to drive brand results. • Led the development & execution of national retail programs (Miller Lite, Icehouse & MGD).• Created over 60 local, regional & national brand promotional programs.• Led the development & execution for various creative campaigns across all mediums.• Led & managed strong working partnerships with a variety of excellent agency partners. • Developed & executed award winning website & innovative "text" program. • Managed & executed hispanic marketing initiatives (e.g. Texas Title Belt boxing series).• Led the development & execution of contracts for sports properties, athletes & musicians.

New Berlin, Wi, Us

GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly. Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 27 offices in 14 countries. We're headquartered in the United States and are part of Omnicom Group Inc.Served as the primary client liaison overseeing the Miller account in Texas. Led the development and execution for all sports, event, music and lifestyle partnerships and contracts. Additionally, would support any on-premise events and the development of retail/shopper marketing programs focused on activating the partnerships (e.g. Dallas Cowboys). Following a re a few highlights from my time on the agency side of marketing:• Led & managed all contract details & partner relationships supporting client strategy. • Fostered strong pro-sports partnerships (e.g. Cowboys, Rockets, Texas Rangers).• Established new strategic partnerships (e.g. SXSW, Texas Title Belt, NASCAR/NHRA).• Led the development & execution of a new local music initiative: Miller Lite Texas Live.• Collaborated with sales team in the development of retailer programs & meetings.• Worked closely with the Miller on-premise team in driving channel growth.• Led the development & execution of a new mobile marketing program: Miller Lite Texperience.

Houston, Tx, Us

The Houston Rockets are an American professional basketball team based in Houston, Texas. The Rockets compete in the National Basketball Association (NBA), as a member of the league's Western Conference Southwest Division. The team plays its home games at the Toyota Center, located in downtown Houston. The Rockets have won two NBA championships and four Western Conference titles. The Houston ThunderBears were a professional arena football team based in Houston, Texas. The team finished the 2001 season as a member of the Western Division of the American Conference of the Arena Football League (AFL). The team joined the AFL in 1996 as the expansion Texas Terror. After their first two years of existence, the franchise changed their name to the Houston ThunderBears. The Houston Comets were a Women's National Basketball Association (WNBA) team based in Houston, Texas, United States. Formed in 1997, the team was one of the original eight WNBA teams and won the first four championships of the league's existence. They are one of two teams in the WNBA that are undefeated in the WNBA Finalscorporate partnerships supporting RocketBall, Ltd. (Houston Rockets, Comets and ThunderBears). Served on the account management team (sales and marketing) leading the development and fulfillment of corporate partnerships supporting RocketBall, Ltd. (Houston Rockets, Comets and ThunderBears). Following are a few highlights from my time with the Rockets (Comets and ThunderBears):• Led & managed all contract details & partner relationships for 30% of corporate partnerships.• Led premier partnership contract fulfillment for Miller Brewing, Pennzoil and AutoZone.• Provided support service for all Houston Comets business and game-day activities.• Led the Houston ThunderBears account management team, planning & game-day execution.

The Texas–Louisiana League, was a minor league whose member teams were independent of any Major League Baseball affiliations. The league began play in 1994. After further expansion into Missouri and Mississippi, the Texas–Louisiana League changed its name to the Central Baseball League. In 12 seasons, the league produced 10 different champions; Alexandria and Edinburg were the only teams to win a title twice.Joined the league with the Rio Grande Valley WhiteWings as the assistant general manager, but was quickly promoted by the league office to general manager of the Tyler WildCatters where I as oversaw the entire operation and was tasked with reviving the business. Following are a few of my highlights from working in minor league baseball & running a minor league team:• Led the RGV sales team (excluding house accounts) in sales revenue & new partnerships.• Oversaw RGV communications, in-stadium promotions, merchandise & stadium operations.• In Tyler, led a full business transformation & turn-around based on a community focus. • Launched new flagship radio partnership & television broadcast with Fox Sports• Launched a new weekly WildCatters baseball show on Fox Sports. • Worked closely with community & local government to launch “club membership” program.• Enhanced stadium experience with new & innovative programs, partnerships and promotions. • Stadium experience was recognized by Money Magazine as one of the “Best in the Minors.”• Drove significant increases in attendance, revenue & customer satisfaction. • In partnership with the league office, launched stadium music series (e.g. Beach Boys)

Bachelor, Communications

Master'S, Sports Management