• Identify content gaps and create compelling content to drive market interest and engage prospects.• Own strategy for how key Optum360 assets can be repurposed and leveraged for multiple formats.• Engage in competitive research to identify and articulate Optum360 market differentiators.• Create product-specific and thought leadership communications to engage hospitals, medical groups, and other health care providers, empowering them to optimize their revenue cycle management.

• Delivered effective and strategic marketing copy and content for key clients, including, but not limited to: Thomson Reuters; Edmentum; Bolster Creative; Optum; ClearCost Health; RedBrick Health; Questar Assessment; and 3M.• Focused on identifying core ideas and consistently leveraging those ideas across media.• Collaborated with designers, account managers, and stakeholders to drive client-focused creative.

• Oversaw the creative process, managed designers, and created copy to protect, nurture, and grow the brand and collaborate across the organization to drive revenue.

• Provided writing, editing, creative development, and marketing strategy services, as well as public relations services.

• Led writing and creative teams in concept creation, collateral development, and creative execution for a $14 billion company. • Delivered effective marketing resources to consumer audiences and to a distribution force of >100,000.• Determined communications objectives and effectively delivered content by leading creative teams and collaborating cross functionally with senior leadership.• Developed, coordinated, and led creative presentations to key accounts.

• Provided writing and editing services to Nexen, AbleNet, the Northwest Conference, SunGard, and others.