As a director at Europa Labs, I lead the development and commercialization of robust software solutions that leverage generative AI, natural language processing, and reinforcement learning. I have over 30 years of experience in technology, spanning web-scale applications, identity, search, mobile, data science, and big data.I aim surf the leading edge of technology - right were the value creation sits. The journey to date has included five startups, challenger organisations taking on global competitors, and getting big companies to change from the inside. A significant part of the role I play is putting the soft-skills into software - hiring, team building, vision setting, educating, selling and securing investment, and shepherding delivery to get working solutions live and integrated. You can check out some of my work and thoughts at https://github.com/markmo.