Mark Mulvihill Email & Phone Number

Greater Chicago Area

Job Summary: Help agency clients to continually improve the efficiency of their digital marketing. Work examples:Analyze client website traffic and user behaviorEnhance website event tracking via data layer updatesTest custom JavaScript tags after site launchesPlan and execute conversion rate optimization testsBuild data visualizations of digital metrics via business intelligence toolsAnalyze digital media campaigns and channel trendsCreate data-informed models for digital channel investmentsParticipate in client presentations to represent measurement teamTools Used: Analytics Tag Debugging Tools: Adobe Experience Cloud Debugger, ObservePointConversion Rate Optimization Testing Tools: Adobe Target, OptimizelyCloud Platforms: Google Cloud Platform, Microsoft Azure, Amazon Web ServicesData Visualization and Business Intelligence: Domo, Tableau, Google Data Studio, Power BIDigital Analytics: Adobe Analytics, Google Analytics 360Heatmap Tools: Crazy Egg, InspectletMedia Campaign Management: Google Marketing Platform (formerly DoubleClick), Kenshoo, MarinSocial Listening: Crimson Hexagon, SprinklrStatistical Programming Languages: Python, R

Oak Brook, Il

Job Summary: Maximize traffic & conversions by instilling search engine optimization best practices.Tools Used: Google Analytics, Google Search Console, SEOclarity, Screaming Frog SEO Spider, SEOmoz, Linkdex, SEMRush, RavenTools, Authority Labs, Microsoft ExcelJob Accomplishments:- Managed the keyword portfolio for hundreds of online graduate degree programs- Built a team of several highly intelligent SEO professionals- Served dozens of internal customers and built trust & transparency- Customized Google Analytics for 50 websites to serve the needs of the business - Posted new HTML content to Drupal CMS and Microsoft ASP-based sites- Improved all site elements related to on-site search ranking factors (title tags, copy, page speed)- Built high quality backlink portfolios based on topical relevance and objective metrics- Forecast estimated achievable site traffic and student inquiries/sales leads via keyword research - Drove the acquisition of an enterprise SEO toolset and evangelized its’ business benefits - Used SEO tool API's to increase search reporting efficiency and free up time for analysis

Oak Brook, Il

Job Summary: Increase sales of print textbooks, digital textbooks, and branded apparel on hundreds of college and high school bookstore websites.- Prepare daily reports of ecommerce sales and site metrics- Work with database administrators to continually enhance reporting- Work with finance department to minimize internal reporting variances- Prepare multiple analyses of website promotions, updates, feature enhancements- Analyze and optimize paid search engine marketing and display advertising campaigns- Act as administrator for web analytics tool (IBM Coremetrics)- Train web specialists and integrated marketing team to use web analytics tool- Work with vendor and development team to improve data tagging and quality

Chicago, Il

Job Summary: Drive traffic and member engagement for ManageMyLife.com. Job Details:- Monitored site using Omniture, Google and Bing Webmaster Tools.- Reported metrics & identified opportunities to improve SEO rankings.- Conducted SEO site reviews with vendor (iProspect) and team. - Worked with designers, developers, editors, merchants, & QA.- Planned,executed, and analyzed email marketing orogram..- Integrated Responsys email system with web analytics tool.- Continually improved email metrics.- Conducted multivariate ad testing in email campaigns.- Consulted on other Sears Holdings email programs.- Co-authored marketing plan and web application product requirements documents.- Participated in user acceptance testing for new site sections and iPhone / mobile applications- Co-managed paid search marketing campaigns using vendor (iCrossing). - Created marketing landing pages in Content Management System (Alfresco)- Posted brand content to social media sites including Facebook, Twitter, and YouTube.

Rolling Meadows, Il

Job Details: - Update websites using handcoded XHTML & IDE's (Adobe Dreamweaver). - Dynamically generate site content with server-side scripts (ASP, ASP.NET, PHP). - Use Adobe Photoshop to edit graphics for sites. - Use JavaScript and Flash to embed video content in sites. - Update and publish RSS feeds of latest site content. - Post summaries of new site content to social networking sites (e.g. Digg). - Code site content using W3C best practices for accessibility and improved SEO rankings. - Analyze site traffic using web analytics tools (ClickTracks and Google Analytics). - Update and configure ecommerce systems (Able Commerce, Monster Commerce). - Upload PPC ads to websites using ad serving systems (Max Media Manager, OpenX). - Manage email marketing program & service providers (Lyris/Email Labs, Vertical Response).

Primary Job Responsibility:- Helped clients launch & maintain email marketing programs.Additional Job Responsibilities:- Communicated template designs to graphic designers.- Trained clients to interpret email metrics.- Demonstrated system features to improve mail targeting.- Worked with developers to refine SubscriberMail system.- Proactively improved client support processes.- Analyzed traffic and assigned new clients to IP addresses.- Assisted clients to integrate data, including CRM systems and web analytics tools.- Ensured compliance with CAN-SPAM.

Primary Job Responsibility:Provide information to the consumer and professional audio business units to help define corporate strategy.Job Accomplishments:- Documented trends using demographic, economic, and syndicated data.- Created first microphone industry market share tracking program.- Established company market and competitive intelligence program.- Summarized competitor financials, structures, and strategies.- Created competitive and complementary product databases.

Job Accomplishments:- Defined and launched company e-mail marketing program.- Drove and maintained master e-mail schedule.- Managed creation and hosting of SQL database.- Developed data feed process for database.- Defined and prioritized target segments for marketing programs.- Represented company at field events and handled all logistics.- Designed and built database-driven department intranet site.

Job Accomplishments:- Defined products that still generate millions in annual revenue.- Conducted research to ensure successful product launches.- Argued for necessary features while driving project schedule.- Wrote documents defining opportunity, costs, and net present value.- Created forecasting and competitive analysis tools in Excel.

Bachelor Of Arts, Music Business

High School Diploma, College Prep