Responsible for industry wide and tactical marketing currency development. For market positioning, overall product / service categorization and competitive placement. Currently embracing aspects of embedded high performance computing, neuromorphic computing, virtualization and software defined radio. For product and service placement into the Global Positioning Systems and related market segments. Otherwise referred to as Position, Navigation and Timing. www.merlintps.com

For neuromorphic embedded processors. Marketing Specialist providing research and competitive analysis; including industry trends and market competitors; development of tactical marketing collateral; B2B and B2C marketing campaigns.

For a world leader in low-power, high-performance, C-programmable processors (i.e. neuromorphic) for the embedded systems market. Providing a comprehensive portfolio of solutions including processors, integrated system development tools, optimized libraries, system reference designs, and a customizable system development platform.Marketing management responsibilities including development of marketing currency for a new commercial line of innovative semiconductor platform and engineering design services. Including outbound marketing plan, mainstream and tactical marketing currency, sales enablement, market analysis and product positioning.The platform leverages 15+ years of military/aerospace strategic development, and is just now the beginning of what will be a constant stream of first-to-market solutions for commercial use including ATSC 3.0, 5G, Home IoT and edge AI. The platform greatly simplifies product definition and development processes. Rather than being dependent on a combination of conventional programmable (GPPs, DSPs, FPGAs) and/or semiconductor manufacturer’s fixed hardware (ASIC, SoC) solutions to achieve market requirements - instead platform developers are able to define, develop, and deliver their own tailored semiconductor and software-based solutions.The technology enables traditionally hardcoded logic functions implemented in ASICs and SoCs, to become fully software defined functions, while typically exceeding the product’s performance, power, footprint, product cost and other overall efficiency requirements.

Responsible for the roadmap and commercial success of Synamedia’s Video Network solutions for station broadcasters and MVPDs (ATSC 1.0/3.0). For solutions spanning video processing including using appliances, subscription-based and SaaS. Responsible for gathering segment information through market analysis, understanding industry trends and field funneled feedbacks to enhance and recommend directions for the video network solutions.Solution definition and lifecycle management from concept to launch including business, roadmap and product planning, solution requirements. Assist in development and execution of outbound marketing plan. Published in Light Reading, TV Technology, and OTT Executive Magazine. Extensive consultive sales support. Work across field of product managers to establish requirements, create and execute vision. Work across global cross-organization. Engagements with external partners to create eco-system blueprints consisting of a mix of Synamedia products and 3rd party vendor products. Detect and drive partnerships in conjunction with business development.

Tactical effort providing product management for two strategic components used for targeted delivery solutions (i.e. SCTE-130). Maintained JIRA / Confluence stories, epics and issues within an Agile environment for VOD and linear packaging including for cloud DVR implementation. Similar contributions for an HTTP-to-UDP conversion product enabling unified HTTP-based core infrastructure for OTT and linear services - designed to enable common workflows for dynamic ad insertion, program substitution and blackout management.

Managing the build-out of core infrastructures for a super-headend delivering 180 linear channels ATSC and OTT. My primary duties include directing projects consisting of satellite signal acquisition, transcoding, encryption, private cloud DVR and VOD processing, with interface to commercial cloud-based infrastructure providing DRM and service platform. Guide execution, analysis, and evaluation of RFP for core headend infrastructure. Conduct TCO model construction and analysis for various architectures and designs. Directly responsible for cloud DVR, origin/packaging, and video-on-demand, as well as implementing continuous process improvement initiatives. Selected Accomplishments:- Made key contributions to four-man team responsible for architecture and design of super-headend for multi-national cable system.- Evaluated appliance and cloud-based elements for bulk encoding, DVR, origin & packaging, multiplexing, and VOD.- Project Manager for build-out of the super-headend at a satellite services provider facilities.

During my time with Intelsat, I managed tasks involved in the development of new products and services for media applications across three business sectors. It was my job to devise and evaluate system architectures to meet commercial vision, requirements, and business models. I applied my expert leadership skills to build and assess proof-of-concept architectures. I also implemented and adapted roadmap items to meet requirements, solution viability, and cost factors. Selected Accomplishments:● Spearheaded multi-faceted team to develop system architecture which evaluated potential role for satellite in OTT distribution of live/linear streaming media services. - acting project manager for implementation of a live proof-of-concept field trial system used for evaluation video quality delivery, vendor technologies, roadmaps, and various cost factors as part of input to the business team.● Earned promotion from Senior Product Development Manager to Media Innovation Manager in 2015.

Provided management consulting for topics including digital cable television, IPTV, CDN, cloud services and over-the-top industry segments. Strategic planning, product planning, product management, new product development and deployment.

During my time as the Director of Systems Engineering, I spearheaded the creation of products and services based on new generation digital broadcast server and cloud services, in collaboration with developers and designers. I was in charge of generating the primary documentation for products and services for community/hyperlocal, leased access, commercial and business services. I coordinated with key stakeholders to ensure accurate product development and applied entrepreneurial spirit and effective communication skills to guide process improvement activities. Selected Accomplishments:● Served as sole Sales Engineer; instrumental to Cable/Telco IPTV business unit growing total revenues from 25% to 65% within two years. - Included growth in digital broadcast server footprint in three Tier 1 cable operators to over 70% of their aggregate footprint for longform commercial services.

Played key role in supporting the complete test case development and implementation for multiple billing systems for Comcast Cable Corporation. Conducted research and industry analysis of technologies, services, and operators for a next-generation content delivery manufacturer. Completed industry analyses focused on Cable and Telco IPTV industries, as well as Tier 3 and 4 Cable markets, while supporting the long-range strategic planning, market position assessment, and test strategies for diverse range of clients. Selected Accomplishments:● Led project for Time Warner Cable; developed top-down functional and end-to-end test strategy for Remote DVR to PC Web Portal application that enabled TWC customers to program their DVR remotely via web browser. - Delivered functional end-to-end testing including use of monitoring and diagnostic tools used in conjunction with engineering for issues identification, analysis and resolution.

Earlier in my career, I held bottom line accountability for new video-on-demand services development, integration, and operations hand-off. The role called on me to serve as the liaison to peer organizations for client software development, headend support, quality assurance and operations. I utilized my high-level technical expertise to develop requirements and specifications for new VOD services. I led my team to create and deploy prototypes and forged solid relationships with VOD vendors, including SeaChange, Concurrent, and Tandberg, that enhanced revenues and delivery of service. Selected Accomplishments:● Lead Engineer responsible for Cox MyPrimetime service development, integration and deployment.; first of its kind.

Developed commercial and technical requirements for four digital cable products deployed today in 65% of the cable systems in North America. Followed by requirements for interactive services and video-on-demand systems designed to run with these new digital cable headends.