The Whitaker Group is the experiential and creative company at the helm of globally-renowned retail brands A Ma Maniére, Social Status, APB, Prosper, and JAIDE

Free State is a brand strategy and management practice immersed and engaged in global communities, building cultural value and impact for brands and businesses.We deliver tactics + concepts + projects powered by diverse and culture-focused talent, rooted in authentic insights and with purpose + impact as our priority.

• Deliver creative and brand project management on the NIKE Running account, incl. strategy, experiences and programs, community engagement and budget management.• Develop brand strategies and key partnerships to amplify the brand’s impact in Toronto and Canada.• Build programming and activations in alignment with regional, North America and Global NIKE priorities.• Deliver project oversight and creative management for client programs and initiatives.• Mine and deliver consumer insights and market trends to inform future planning.• Manage client budgets and other financial deliverables.• Track and evaluate program and activation metrics and key learnings to ensure continued success.• Build, manage and maintain community relationships to support the brand's efforts.

Sales and Product Specialist, delivering premium service, product knowledge and brand truths to consumers and friends of the brand in-store and at various brand activations (incl. NIKE SNKRS XPRESS at NBA All-Star Weekend 2016)

• Oversaw the development, delivery and deployment of all full-cycle custom event app projetcs for Tier 1 clients (incl. NIKE, Verizon, NBC, Blue Cross Blue Shield, Mackenzie Financial,...).• Planned and executed business and brand development strategies with the Sales and Marketing Teams to increase product reach in key industries and expand market share.• Built and managed relationships with all Tier 1 Clients to ensure account renewals and growth, delivering on a 90%+ year-to-year retention rate.

Conducted Capacity Assessments and Evaluations of all selected Civil Society (CSO) and Community-Based Organizations (CBO) for the UNDP’s 2011 Capacity Assessment Exercise all across Kenya. This exercise was in support of the deployment of funds and resources through the UNDP’s flagship programme in Kenya: Amkeni WaKenya, a Civil Society Democratic Governance Facility. Additional duties and responsibilities included conducting outreach, capacity-building and programme management training to the community, monitoring and evaluation, as well as proposal writing.

Contributed to the research, writing and editing of a number of critical AfDB credit-risk reports presented to the President of the AfDB and the Board of Governors, including “the AfDB’s 2009 Annual Portfolio Credit-Risk Review”, the “Special Country Risk Report on South Africa and its Request for a 2.6 billion USD Sovereign Guaranteed Loan” and the “Special Country Risk Report on the Recent Developments in the Nigerian Banks and their Implications for the AfDB’s Portfolio”.