I held the position of Senior Leader of Publishing and Original Content at Humble Bundle, where I managed the Humble Games brand and Publishing group. I increased capital resources tenfold to support a portfolio strategy focused on new intellectual properties. Worked with over 50 development studios through a comprehensive game development framework. Defined and executed the organizational vision, ensuring alignment with portfolio goals and strategic objectives. Expanded operations in both scale and global reach, transforming the team from a regional startup into a global publishing entity, while implementing streamlined processes and systems to enhance portfolio management and development.* Defined market opportunities and operationalized publishing activities for a diverse portfolio of 50+ games across PC, VR, console, and mobile platforms for an average ROI of 250% and a 1,280% increase in annual revenues.* Supported 50+ studios in 2nd and 3rd party development, managing milestone-based plans for SKU launches per year, optimizing product UX, go-to-market strategies, and live service planning via data synthesis and engagement analysis.* Managed Humble Games' P&L, overseeing revenues and budgets across operations, publishing services, and development in collaboration with partner studio leadership.* Directed Business Development activities, including contract negotiations, production changes, release schedules, and compliance along with serving as the key liaison between partners, employees, and the legal group.* Developed the investment thesis for Humble Games, integrating internal and industry data to identify trends and present insights to executive leadership and capital investment firms, representing over $60M in investment.* Founded the Black Game Developer Fund, providing millions in investments and mentorship to Black game developers, supporting 30 projects from 2020-2024 to improve racial equity within the Gaming industry.

Serve as the leader and steward of the Humble Publishing brand shaping its voice, vision, tone, and use. Lead a small team of brand managers, guiding individual members to reach their full potential. Develop a standard marketing playbook and execution plan to be used for all game releases, along with additional beats and plans tailored to each individual title. Develop best practices across the entire portfolio, including training for developers to effectively market via their channels and support their online communities (Discord, Twitter, Reddit, etc.) Organize workload amongst brand management team so each team member is wholly responsible for a subset of games. Empower brand managers to own marketing planning for their games, providing their own flavor to each campaign. Work with Business team to create compelling cases for digital and physical distributors, including deliverables such as decks, videos, sell sheets, etc. Set, and continually monitor, marketing metrics that define goals and measure success. Provide reports and analysis on targets to senior management, as well as plans to improve performance on each goal

In this job role, I created and executed brand strategies for individual products, product lines, business units, and company-wide campaigns. Led and mentored staff managing enterprise-level, cross-functional programs, and introduced scalable processes and organizational improvements to continuously enhance Blizzard's major cross-functional products.* Orchestrated the Destiny 2 free giveaway in 2018, establishing a new franchise record for Peak DAU on PC, exceeding launch figures, and generating tens of millions in un-forecasted revenue through cross-enterprise team integration.* Generated tens of millions in unexpected revenue and achieved franchise-record PC sales for Call of Duty: Black Ops four and Call of Duty: Modern Warfare.

I guided the global development and enhancement of program and project management for the company's communications and events teams. Oversaw a team of project and program managers, leading multiple complex projects from initiation to completion while ensuring they met time, budget, and quality constraints. Enhanced processes for identifying, tracking, managing, resolving, and reporting project issues.* Established Blizzard's second-party PC distribution and publishing business, integrating cross-division teams and setting workflow and policy standards across studios, platforms, and marketing. Consistently met or exceeded revenue goals since 2017, setting new records in Activision Publishing's PC history.* Led cross-departmental teams in executing BlizzCon, a $50M+ budget in-person and online celebration of all Blizzard entertainment IP. Achieved record-high PPV online ticket sales and the highest viewer/attendee satisfaction to date.* Delivered Overwatch League, the world's first city-based esports league, go-to-market planning and activities.

I was instrumental in managing PR and internal communications for launches, events, and special projects. Defined project scope, structure, and processes to ensure effective management involvement. Created new methods for employee communication and collaboration. Led planning for employee engagement during game launches and internal initiatives.* Supervised PR PMO function executing communication go-to-market activities for multiple record-setting global game launches, and PR projects for Gaming industry events & new marketing technologies.* Produced world first 24-hour live gaming stream for Heart of Swarm launch, global hand-off across multiple countries.* Managed a year-long pilot of a next-generation, Blizzard-specific social-based Employee Network.

I managed Blizzard's internal web presence, working closely with IT and other teams to resolve production issues. Consulted with business functions to identify requirements and implement necessary features. Conducted regular needs analyses to assess usability, recommend, and implement improvements. Designed the architecture, layout, and standards for the internal web presence. Monitored usage trends, feedback, and analytics to guide continuous enhancements. Addressed employee inquiries through intranet feedback channels, providing support or redirecting as needed.* Boosted service adoption to 226% within one month of being hired and to 1200% over 18 months.* Consolidated three regional live services into a single global entity with content and software service migration* Oversaw editorial content team, setting content strategy, producing content for the platform* Designed and deployed ITIL change management services for the platform* Maintained policies and procedures for content creation, page layouts, workflow, and approval processes.Additional Experience as Senior Program Manager, Corporate Applications at Blizzard Entertainment - Irvine, CA | Internal Communication Representative at Blizzard Entertainment Europe – France | In-game Support Agent (Gamemaster), Blizzard Entertainment Europe – France