Mark Nelson Email & Phone Number

Oklahoma City, Ok, Us

Oklahoma City, Oklahoma, United States

Drove process improvements aligning with corporate growth initiatives in the Commercial, Industrial and Electrical Wholesale channelsKey Executions:- Designed and implemented new communications platform for internal Sales Newsletter, encouraged and increased engagement by regularly exceeding 65% open rate- Collaborated with cross functional teams for tradeshow, event support, asset development to implement new Kidde branding including budget, vendor management and execution- Regularly participated in development and implementation of necessary sales tools, collateral to drive sales in Commercial and Industrial channels- Supported builder sales growth initiatives in the electrical wholesale channel and sales agencies

Oklahoma City, Oklahoma, United States

Increasing market share within the Hospitality segment, focusing on facilities maintenance and operations solutions for approximately 130 properties under most flags including Marriott, Hilton, Choice, Wyndham, etc... Successes ranging from property renovations, new property construction/openings and increasing share with existing properties.Key Executions:- Increased Sales 107.5% YOY in 2021; combined MRO & Property Improvement margin dollars 153% to plan- Capitalized on Marketing and Corporate resources to outpace market performance by 17% in 2020- Led South Central team in MRO performance, increasing sales 26%, finishing 109% to plan in Q4, 2020

Greater Seattle Area

Responsible for developing sales opportunities through market development activities for Kwikset and Baldwin hardware product lines. Increasing brand awareness and increasing profitable sales within all market segments throughout Washington and Alaska.Key Executions:▪ Developed and implemented strategic local upgrade plans for several key National Builders. - Increased sales 24% (FY2017) and 19% (FY2018) by converting 10K+ units from competition. ▪ Established a Smart Home builder upgrade strategy resulting in a 265% sales increase ▪ Doubled new product sales by developing a distributor forecasting program ▪ Increased market share to 60% among top 10 Seattle builders

Orange County, California Area

Responsible for leading and developing Channel Marketing activities and programs for the Baldwin Hardware Brand, focusing on the high-end, luxury showroom development that are consistent with the strategic direction of the entire brand, including merchandising systems, dealer programming, pricing policies, customer loyalty programs, customer events and tradeshow execution plan. Actively increase national merchandising capabilities by on-boarding new vendors and deepening relationships with existing vendors to maximize merchandising capabilities.Key Executions:▪ Crafted and launched Baldwin Estate US merchandising program; increased supplier capabilities 50% and leveraged Salesforce.com to maximize deliverables and capital expenditures. ▪ Guided supplier negotiations, fixture cost improvements, lean manufacturing, and logistical time frames, reducing average cost per foot by 20% to complete 80+ US and Canadian showroom installation/resets. ▪ Optimized budgets for quarterly promotions and training to enhance industry partnerships for online customer loyalty program (Baldwin Rewards) tied to $4M annual invoice sales▪ Developed and launched Baldwin Estate Quick Ship Program for top 600 SKUs in partnership with cross-divisional team (Sales, Demand Planning & Operations) reducing lead time by 75% and achieved consistent 97% inventory forecasting

Orange County, California Area

Influential in the creation and implementation of strategic marketing support plans for new product introductions, brand positioning and channel-specific programs aimed at increasing sales and growing market share. Annually, responsible for the channel budget, programming activities and customer discount structure to continually improve and reflect a healthy P&L for the overall business. Additionally, responsible for the development of creative and effective showroom programs, promotions, training, POP, visual imagery and merchandising.Key Executions:• Designed and executed partner marketing program, increasing co-marketing dollar usage by 50%.• Collaborated with Brand Manager and Creative Team to create and execute annual strategic tradeshow event plan, including display fixture design/development, logistics, promotions, and PR support. • Created and distributed merchandising for new product introductions (NPI), leveraging Salesforce.com to successfully complete distribution within budget.• Fulfilled 100% of customer display orders at launch of Santa Monica contemporary line, 2014.• Engineered 50% cost savings and reduced lead time by four weeks while maintaining display quality for Reserve product expansion, 2013.• Led distribution of $1M+ merchandising to 500+ US and international customers, 2012 – 2013.• Partnered with senior management to secure capital to launch and execute three-year strategic merchandising plan for Baldwin Estate product portfolio.

Orange County, California Area

Responsible for leading and developing Channel Marketing activities for the Baldwin Hardware Brand, focusing on the high-end, luxury showroom development for US market. Coordinates with Product Marketing Managers to develop and distribute merchandising solutions and sales tools for new product introductions in domestic and international markets.

Orange County, California Area

• Managed a local branch office, responsible for client generation, business development• Tripled Branch Assets within 12 months; Double client base within 14 months• Actively manage branch P&L to coordinate annual marketing plan and sales activities• Provide financial analysis and solutions for individual investors and small businesses 2011 - Zeke McIntyre Award Recipient for Market Development2011 - Eagle Award Recipient for Exceeding Performance Expectations

Greater Los Angeles Area

Responsible for developing sales opportunities through market development activities. Increasing brand awareness within all market segments in the greater Los Angeles marketplace.• Responsible for Channel Development and expanding all aspects of a $7M sales territory• Optimized product placement, training, store merchandising, pricing structure and co-op advertising for 25-30 independent high-end window and door showroom locations in Los Angeles and Orange County • Earned Southwest District Sales Representative of the Year Award – 2005, 2007• Increased brand awareness with $350K investment of displays and sales tools in regional showrooms• Capitalized $460K of new business with strategic pricing programs and competitive research in 2009• Lead the Southwest District in 2007 by increasing sales by 10.8% to a district best $7.9M sales volume• Instrumental in developing advertising and marketing collateral for two new product launches• Established Business and Marketing plans to penetrate Residential & Commercial construction markets• Assisted with national launch and implementation of new CRM System (salesforce.com).

Southern California

• Manged customer service expectations for Southern Califonia Market • Developing and implemented comprehensive solutions between distribution channel and consumers.• Reduced average age of service requests by 50%.• Leveraged web-based management system to to increase customer satisfaction by 6%.• Conneccted sales and service by improving communications between retail dealer base and sales organization.

Eugene, Oregon Area

Developed and implemented sales and marketing strategies across multiple construction channels and re-energized the market by leveraging previous years of service experience into a "complete sale" philosophy for the window and door division.• Implemented successful sales and marketing campaigns for targeted markets. • Increased sales 41% through active involvement with premiere builder and architectural communities throughout Oregon.

Greater Minneapolis-St. Paul Area