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Sales & Marketing Executive with full P&L responsibility and extensive experience in the Ophthalmic Diagnostic Instrument industry with a strong focus and background in sales & marketing management, sales & marketing strategy, product development, market development, manufacturing, and design. A combination of the previous mentioned areas, a very strong professional network, and a significantly high level of passion for the industry and technology; resulted in the ability to be in full alignment with customers and understanding their needs and expectations.Product/Industry Experience• Retinal Imaging, Anterior Segment Imaging, Refraction Technologies, Patient Workflow• Managed the production facilities of CNC lens manufacturing and optical coating systems • Co-designed and manufactured machinery for the production of aspheric diagnostic lensesAreas of Expertise• Strategic Planning • Sales/Sales Management • Market Development• New Product Development • Organizational Leadership • Brand Platform Building • Coaching and Mentoring • Cross Functional Teams • Forecasting
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CeoEyefficient, Llc Nov 2013 - PresentHelping Optometrists and Ophthalmologists maximize profitability and productivity through a select line of highly efficient products that improve workflow. -
Territory ManagerIcare Finland Oy Aug 2014 - Jan 2017Vantaa, Fi -
Director Of Global Marketing And SalesReichert, Inc Oct 2011 - Sep 2013Depew, New York, UsReichert Technologies, a part of AMETEK, Inc., is a global leader in the design, development, manufacture and sale of ophthalmic, analytical and life science instruments and medical devices. We specialize in diagnostic instruments and equipment for ophthalmologists, optometrists, opticians and retail eye centers. Reichert offers a line of laboratory and portable/field refractometers for customers in the automotive, food and beverage, chemical and industrial markets, as well as clinical instrumentation for the healthcare market. The company, through its subsidiaries, operates a microscope parts and service center. Reichert is based just outside of Buffalo, in Depew, New York. -
Director Of Global Sales And Marketing - Reichert Business UnitAmetek Oct 2011 - Sep 2013Berwyn, Pa, UsUS $55 million in worldwide sales ophthalmic medical device manufacturer based in Buffalo, NY. Lead global sales and marketing teams with oversight on topline sales and profitability. 2013• Achieved 120% to budget for international sales in the 1st half of the year• Achieved 21% increase over prior year in the Middle East region• Launched a monthly e-newsletter for doctors (15-18% open rate) and dealers (59% open rate), which became the largest referrer to the main website• Implemented a doctor targeted social media program to engage doctors, which increased the Twitter feed followers by 659% in 9 months2012• Exceeded selling profit % against NET sales by 2% over budget• Lead to a growth of 1.2% in topline revenue and 3% in Gross Margin• Reshaped sales team into a consultative selling model for added value to the distribution channel partners• Established new product roadmap to strengthen the company’s long-term performance• Improved company image through new messaging, image and external promotional activities• Achieved topline growth in four key product franchises over prior year of 7%, 10%, 6% and 49% -
Director Of Sales - Us Dealer Network And National AccountsTopcon Medical Systems Aug 2004 - Oct 2011Oakland, New Jersey, UsUS $1 billion in worldwide sales (Yen equivalent) ophthalmic medical device multinational manufacturer based in Tokyo, with the Americas headquarters in Oakland, NJ. Oversaw top line sales as well as bottom line profitability for the Distributor Network and National Accounts in the US marketplace.• Managed distribution network of approximately 120 domestic sales representatives• Managed 4 regional sales managers focused on providing sales support to distribution partners• Managed National Accounts sales team focusing on national retail chain stores and government opportunities• Drove an increase in revenue of over 5% year-on-year for three years with an increase in gross profit of over 3% with the US distributor network• Drove an increase in revenue of over 3% year-on-year for three years with an increase in gross profit of over 4% with our national accounts and government sales• Supported sales and marketing plan development• Aligned product pricing and profitability strategy• Key driver in product management, marketing strategy and demand generation• Extensive collaboration with in-house marketing communications team developing proper messaging• Played a key role in long-term strategies for product development• Developed multiple product launch strategies and implementation plans• Trade Show planning and management -
President And Co-FounderHelioasis, Inc. Jan 1997 - May 2004US Startup Company focused on the development, sales and marketing of ophthalmic digital imaging solutions.• Managed and directed all business and financial matters• Raised necessary operating capital and was directly responsible to the board of directors and shareholders• Lead all marketing efforts and collaborated with the outside advertising agency• Developed product launch strategies and implementation plans• Developed and led the sales team of 80, consisting of distributors, independent sales reps, and direct full time sales managers• Responsible for the creative and functional design of the very popular DIGIVID digital imaging software and led the software development team resulting in the sale to over 600 practice locations• Co-designed and manufactured the STEADY HOLD slit lamp lens attachment used for imaging the retina on a traditional slit lamp camera• Co-designed and manufactured the Helioasis line of slit lamp Beam Splitters and Video adapters to mount CCD cameras on nine different manufacturers’ standard slit lamps, with over 2,000 units sold and in use today• Created and managed in-house manufacturing that included PC assembly and a CNC machine shop• Key thought leader development
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President/OwnerVideo Circuit Ii Aug 1993 - Apr 1997Retail Store specializing in movie rentals, electronics repair and sales of new home theater equipment.
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Sales And Service Representative Of Ophthalmic InstrumentsOptics Incorporated Jan 1995 - Dec 1996• Consultative and Solution sales• Distributed products from leading manufacturers such as; Topcon, Haag Streit, Reichert, Heine, Welch Allyn and Marco
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Lab ManagerNorth American Coating Laboratories Jul 1992 - Jul 1993• Managed Coating Lab for RX eyewear and staff of approximately 50• Responsible for the organizational restructure that lead to much faster turnaround times and greater overall efficiencies• Managed the Mirror Coating Lab for the mirror coating of nonprescription sun wear and its staff of approximately 25• Managed the production and coating process for the brands Serengeti, Gargoyle, Bolle, Revo at a production level of 250,000 pair per month• Assisted in the design of a new automated high volume ultrasonic lens cleaning system• Designed and built custom lens holding devices for coating nonstandard shaped materials
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Plant ManagerVolk Optical Mar 1990 - Jul 1992• Directly managed the manufacturing team of approximately 50• Built and repaired custom retrofitted CNC milling centers to achieve the unique aspheric design of the Volk lens• Played a key role in the design and prototyping of new optical and mechanical products• Designed and build custom polishers and grinders to work with the unique aspheric design of the Volk lens• Worked closely with sales and marketing on new product launches and special projects
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Avionics TechnicianUsmc Aug 1985 - Aug 1989Washington, Dc, UsF/A-18 Communication/Navigation/Identification and Countermeasures Systems Technician being honorably discharged in 1989.Assignments:October 1988 VMFA 333 at MCAS Beaufort, SCAugust 1986 VMFA 451 at MCAS Beaufort, SCDecember 1985 Naval Air Station Memphis, TNAugust 1985 Marine Recruit Training – Parris Island, SCPlaces of deployment:MCAS Iwakuni Japan (1yr.), Philippines, Norway
Mark Newkirk Skills
Mark Newkirk Education Details
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Aurora High School
Frequently Asked Questions about Mark Newkirk
What company does Mark Newkirk work for?
Mark Newkirk works for Eyefficient, Llc
What is Mark Newkirk's role at the current company?
Mark Newkirk's current role is CEO at Eyefficient, LLC.
What is Mark Newkirk's email address?
Mark Newkirk's email address is ma****@****ail.com
What is Mark Newkirk's direct phone number?
Mark Newkirk's direct phone number is +144070*****
What schools did Mark Newkirk attend?
Mark Newkirk attended Aurora High School.
What skills is Mark Newkirk known for?
Mark Newkirk has skills like Medical Devices, Sales Operations, Product Development, Product Launch, Market Development, Cross Functional Team Leadership, Product Management, Ophthalmology, Capital Equipment, Sales Management, Strategic Planning, Marketing Strategy.
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