Mark Newkirk Email & Phone Number

Helping Optometrists and Ophthalmologists maximize profitability and productivity through a select line of highly efficient products that improve workflow.

Vantaa, Fi

Depew, New York, Us

Reichert Technologies, a part of AMETEK, Inc., is a global leader in the design, development, manufacture and sale of ophthalmic, analytical and life science instruments and medical devices. We specialize in diagnostic instruments and equipment for ophthalmologists, optometrists, opticians and retail eye centers. Reichert offers a line of laboratory and portable/field refractometers for customers in the automotive, food and beverage, chemical and industrial markets, as well as clinical instrumentation for the healthcare market. The company, through its subsidiaries, operates a microscope parts and service center. Reichert is based just outside of Buffalo, in Depew, New York.

Berwyn, Pa, Us

US $55 million in worldwide sales ophthalmic medical device manufacturer based in Buffalo, NY. Lead global sales and marketing teams with oversight on topline sales and profitability. 2013• Achieved 120% to budget for international sales in the 1st half of the year• Achieved 21% increase over prior year in the Middle East region• Launched a monthly e-newsletter for doctors (15-18% open rate) and dealers (59% open rate), which became the largest referrer to the main website• Implemented a doctor targeted social media program to engage doctors, which increased the Twitter feed followers by 659% in 9 months2012• Exceeded selling profit % against NET sales by 2% over budget• Lead to a growth of 1.2% in topline revenue and 3% in Gross Margin• Reshaped sales team into a consultative selling model for added value to the distribution channel partners• Established new product roadmap to strengthen the company’s long-term performance• Improved company image through new messaging, image and external promotional activities• Achieved topline growth in four key product franchises over prior year of 7%, 10%, 6% and 49%

Oakland, New Jersey, Us

US $1 billion in worldwide sales (Yen equivalent) ophthalmic medical device multinational manufacturer based in Tokyo, with the Americas headquarters in Oakland, NJ. Oversaw top line sales as well as bottom line profitability for the Distributor Network and National Accounts in the US marketplace.• Managed distribution network of approximately 120 domestic sales representatives• Managed 4 regional sales managers focused on providing sales support to distribution partners• Managed National Accounts sales team focusing on national retail chain stores and government opportunities• Drove an increase in revenue of over 5% year-on-year for three years with an increase in gross profit of over 3% with the US distributor network• Drove an increase in revenue of over 3% year-on-year for three years with an increase in gross profit of over 4% with our national accounts and government sales• Supported sales and marketing plan development• Aligned product pricing and profitability strategy• Key driver in product management, marketing strategy and demand generation• Extensive collaboration with in-house marketing communications team developing proper messaging• Played a key role in long-term strategies for product development• Developed multiple product launch strategies and implementation plans• Trade Show planning and management

US Startup Company focused on the development, sales and marketing of ophthalmic digital imaging solutions.• Managed and directed all business and financial matters• Raised necessary operating capital and was directly responsible to the board of directors and shareholders• Lead all marketing efforts and collaborated with the outside advertising agency• Developed product launch strategies and implementation plans• Developed and led the sales team of 80, consisting of distributors, independent sales reps, and direct full time sales managers• Responsible for the creative and functional design of the very popular DIGIVID digital imaging software and led the software development team resulting in the sale to over 600 practice locations• Co-designed and manufactured the STEADY HOLD slit lamp lens attachment used for imaging the retina on a traditional slit lamp camera• Co-designed and manufactured the Helioasis line of slit lamp Beam Splitters and Video adapters to mount CCD cameras on nine different manufacturers’ standard slit lamps, with over 2,000 units sold and in use today• Created and managed in-house manufacturing that included PC assembly and a CNC machine shop• Key thought leader development

Retail Store specializing in movie rentals, electronics repair and sales of new home theater equipment.

• Consultative and Solution sales• Distributed products from leading manufacturers such as; Topcon, Haag Streit, Reichert, Heine, Welch Allyn and Marco

• Managed Coating Lab for RX eyewear and staff of approximately 50• Responsible for the organizational restructure that lead to much faster turnaround times and greater overall efficiencies• Managed the Mirror Coating Lab for the mirror coating of nonprescription sun wear and its staff of approximately 25• Managed the production and coating process for the brands Serengeti, Gargoyle, Bolle, Revo at a production level of 250,000 pair per month• Assisted in the design of a new automated high volume ultrasonic lens cleaning system• Designed and built custom lens holding devices for coating nonstandard shaped materials

• Directly managed the manufacturing team of approximately 50• Built and repaired custom retrofitted CNC milling centers to achieve the unique aspheric design of the Volk lens• Played a key role in the design and prototyping of new optical and mechanical products• Designed and build custom polishers and grinders to work with the unique aspheric design of the Volk lens• Worked closely with sales and marketing on new product launches and special projects

Washington, Dc, Us

F/A-18 Communication/Navigation/Identification and Countermeasures Systems Technician being honorably discharged in 1989.Assignments:October 1988 VMFA 333 at MCAS Beaufort, SCAugust 1986 VMFA 451 at MCAS Beaufort, SCDecember 1985 Naval Air Station Memphis, TNAugust 1985 Marine Recruit Training – Parris Island, SCPlaces of deployment:MCAS Iwakuni Japan (1yr.), Philippines, Norway