Mark Ng 伍绍畅 Email & Phone Number

Singapore

Singapore

Singapore, Singapore

• Manages all Always-On (AO) PR & Social Content• Building partnerships with IHLs and strategic O2O experiences• Spending too many hours staring at dashboards, notion boards, miro boards, and cardboards (for kicks)

Singapore, Singapore

• Manages on-page content for optimisation of SEO and CMS platforms.• Implementing content identification processes of social-integrated content for SEO optimisation.• Maintaining tracking process to build learnings for future and continuous optimisation.• Implemented workflow optimisation for creative briefing of social, content, and digital marketing teams.• Responsible for editorial and style guides including liaising with content writers including social and SEO content agencies to ensure brand consistency during the brand transition of JobStreet by seek.• Provide insights and analytics support in channel performance and user’s engagement metrics across all content marketing channels to devise and implement improvements of best practices, tools, and processes.• launched JobStreets' TikTok page to capture the hearts of GenZs thought career advice (and chaos)➕Additional Scope of PR lead for Singapore• Number of Media Coverages has shown a ~3X YoY growth, exceeding prior total coverages.​• Total PR Value of media coverages has also seen a ~2X improvement YoY.• 3X increase in broadcast and Tier-1 trade media comprising of 61% of all media coverage.​• Growth of 5% YoY of key competitor comparison Share-of-Voice (SOV).• Revised PR roadmap to strategically pace ourselves against competitors to maximise the media down periods through the adoption of a agile spokesperson matrix to diversify the type of media engagements we can take up as an industry leader. ​• TL;DR, I make pretty things on communications channels and splashes in media through public relations and web content.

Singapore

• Client Portfolio: Google [Google for Education], SEEK Asia [JobStreet SG], Citi Private Bank, The Coca-Cola Company [TCCC].Co-developed the strategy, persona development, and project management of Citi Private Bank and Google Social SEA. He also co-managed and coordinates the delivery of Google for Education's first integrated marketing campaign across 8 markets within APAC, producing over 800+ strategic toolkits and creative assets. Growing the partnership with Google to introduce 3 additional markets in ANZ, while also coordinating the delivery of marketing assets in multiple Asian markets and AUNZ. As part of the campaign, he oversaw the production and agile workflows of multiple video and content steam, ensuring quality in delivery.Awards: • Marketing Excellence Awards 2022 GOLD for Excellence in Integrated Marketing • SABRE Awards 2022: Geographic (5+ Countries)As the Singapore lead for SEEK Asia, where he led and coordinated regional teams to deliver creative social media assets and channel strategies. As the account lead, he had taken the team through multiple campaigns and e-events, leading to impressive social growth for the brand.

Singapore, Singapore

• Client Portfolio: Google [ASEAN Regional Social & Google for Education], Citi Private Bank, SEEK Asia• Assisted in the project/programme management of Google for Education APAC 'School in a new light' campaign• Account support for Google Regional (ASEAN) social media - content planning and strategy• Assisting in the development and research of account engagement strategies for Citi Private Bank• Account lead for Singapore of Seek Asia (JobStreet) social - content planning and development• Stalking people on social media for data and making decks look pretty

Singapore, Singapore

• Overall in-charge of interns, daily operations & special programmes management• Maintaining communication channels between executive and management teams.• Planning and conducting corporate workshops & educational workshops. Events• Concert In the Dark 2016: Shine On 青出于蓝• Mini Concert in the Dark in collaboration the Make The Change • Social Marketing workshop in collaboration the Make The Change

Singapore, Singapore

• Data-mining of focus group accounts. • Sales marketing for Linux, OpenStack, and Cloud Services.• Reporting of interest accounts utilising company databases for APAC and CGC.

Singapore, Singapore

• Data-mining for Project IGNITE.• Strategic remarketing development • Reporting potential clients for further partnership development across APAC and GCG.

Bachelor Of Arts - Ba (Hons.), Communication

Diploma, Psychology

Activities and Societies: New Revolving Age [NRA] - Hip Hop Dance ClubNew Revolving Age [NRA] - Hip Hop Dance Club Student Choreographer •.

Secondary Education, Cambridge General Certificate Of Education: Ordinary Level

Activities and Societies: Singapore National Cadet Corps [NCC]Singapore National Cadet Corps [NCC] • Part of the Poon Hill expedition team.

Primary Education

Activities and Societies: Swimming Club (Gold Award), Chess Club, Tae Kwon-do Club, Boy's Brigade 15J CompanyTae Kwon-do Club •.