Graphic Designer, license dpt. (january 2016 - december 2019)- New brands development and visual identity.- Commitment to top-notch design quality and advertising.- Visual direction, creative innovation, and merchandise promotion while excelling in fast-paced, time-sensitive environments.- Creating brand catalogues and brochures.- Execute photoshoot sessions, both model and cross-merchandising photoshootings.- Research on market/industry trends and competitive marketplace data to inform on-target project development.- Leading team of 4 apparel designers to meet strict deadlines of seasional presentations, handling 11 brands (Champion, Ellesse, Umbro, Lotto, Rang, Slazenger, Lonsdale, Kander, Athletic, Cocomo, Lussari).- Team motivation and leadership, along with outstanding communication and collaboration talents.Marketing Specialist, marketing dpt.(december 2012 - january 2016)- Implemented innovative design and initiatives to drive company visual impact and retail branding development efforts.- Design and implementation of advertising products (leaflets, inserts, gift cards, brochures and more) for a variety of top-level brands (nike, adidas, reebok, umbro, new ballance, karrimor, lonsdale, ellesse and more), within diverse departments including retail dpt., wholesale dpt., license dpt., online dpt., digital dpt. and Ino-market dpt.- Designing huge (500 pages) seasonal catalogues, both print and digital variants (30.000 pieces per season).- Production of in-store branding, managing marketing agencies and teams of professional print-production specialists across Serbian market (28 cities, 68 stores).- Organise photoshooting for brands advertisements and in-store branding, managing photographer and stylist persons.- Organise in-store pomotions and events, managing promo teams and leaders across local market.- Effectively collaboration with external digital production peers, and senior management persons within company.

Art Director - Ux/Ui Designer- Developed wireframes and storyboards to enable better user experience through websites and apps.- Creating presentations needed to optimize user experience and usability.- Art directing detailed personas to optimize a brand’s identity and concept.

Art Director Digital & BTL- Executed promo event and advertisement for main client SAMSUNG, supporting SAMSUNG ROAD Show 2010 campaign in Belgrade.- Lead 2 external digital teams (Belgrade an Wien) to build local awareness for ROAD Show event throughout online media.- Developed high-quallity online presentations with agency portfolio to meet Austrian market.

Art Director (october 2007 - february 2010)- Appointed as Head of the growing Interactive team, http://www.grey.rs- Extensive project management and external teams co-ordination- Working on a large range of in house, as well as for Telenor, British American Tobacco, Ballantines, Chivas, Nokia, Procter & Gamble, Visa, Tuborg, Unicredit Bank and Imlek.Senior Designer (september 2005 - october 2007)As senior designer my responsibility was the portfolio of premium BAT brands (Kent, Lucky Strike and Dunhill). In addition to designing and adapting graphical solutions, I also designed interactive presentations, as well as audio/video assembly of promo films for client. I also have experience in event management as I was part of the Project Team for three BAT management conferences that were held in Greece (2005), Slovenia (2006) and Serbia (2007). After eight months of work on the BAT account I was assigned an assistant (junior designer).Junior Designer (february 2005 - september 2005)Initially appointed at a junior level, but soon progressed to handling project management on agency largest account - British American Tobacco. Undertook project management roles from print specifications to print approval process.