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Digital marketing manager covering broad spectra of digital activities for OTC medicines, medical devices, food supplements, and cosmetics, ranging from technical SEO to content creation, and specifically focused on:▪ 30+ Google Search Ad campaigns (creation, optimization and managing of Google Ad campaigns (including thorough SEO/SEM activities); both branded and non-branded keyword research using Google Search Console, Keyword Planner and SemRush)▪ Google Display campaigns (specific placement and demographic targeting, CTR, CVR, CRO and ROI optimization, with a touch of remarketing)▪ SEO ranging from technical and on-page to off-page SEO (big content creation, internal linking and URL optimization, backlink building and a ton of other nifty SEO tricks)The overall goal is building the Lekarnar brand awareness and promoting 'lege artis' approach that empowers and benefits the patients by improved understanding of medical issues and ensuring the 24/7 access to a quality care.

Sales and marketing of OTC medicines and medical accessories to local pharmacies.▪ Daily arranging visits and visiting key pharmacy owners in Slovenia; direct sales and branding ofproducts.▪ Managing the supply of commercial products at pharmacy and pharmaceutical wholesaler(Kemofarmacija, Salus) levels.▪ Actively seeking opportunities to increase the visibility of products in pharmacies.▪ Organization of seminars and lectures for pharmacist and doctors.

Search Engine Optimization specialist in a Hepatitis C related health niche. ▪ Technical SEO (URL and silos-wise website structure optimization, website speed optimization including CDN, image resizing and alt texts, JavaScripts, CSS minification, broken links, redirects and other nifty SEO tricks)▪ On-Page SEO and Big Content Creation (keyword research, H1 to H6 headings structure, usually lowering keyword density, keyword-rich (but short) URL structure, UX considerations to encourage engagement and dwell time)▪ Off-Page SEO with white hat link building (Email reach out, guest posts, anchor text optimization in existing backlinks)

Responsible for optimum operative planning of pharmaceutical production.▪ Coordination and planning of pharmaceutical production of solid forms (pills).▪ Allocation of resources, labor force, and pharmaceutical analytics capabilities.▪ Coordination with the sales department and corresponding production capabilities allocation.