Content Strategy, Content Supply Chain & Value Measurement Lead for a global pharma company.

Clever Cognitive provides coaching, strategy & technology to best position organizations to achieve their content & communication goals. We are experts in the planning, organization, and execution of truly transformative initiatives.

As the CEO of Wikolo, I lead a dynamic team in our quest to revolutionize the SuperApp, AI, Mobile & Web3 market. I'm responsible for setting strategic direction, fostering innovation and driving growth. Passionate about creating value and forging meaningful partnerships.

- Strategic Advisor: Product, marketing, go-to-market- Skimli uses AI/ML to create highlight reels, trailers & summaries of your most important video content

FinTech Start-Up - A Full-Service (Payment) Provider (FSP), for card processing, credit card issuance & digital merchant banking - The only constant is 'change'Executive Leadership Team, Key Member - 1 of 4 executive leaders & decision makers that worked to advanced company goals & vision against: time, budget, quality, risk, regulations & Board of Directors - Daily Herculean efforts to standup & integrate multiple departments; technology assessment & selection; strategic partner selection; contract & SOW write/review; pitch decks; roadmaps; business process management; financial modeling; team development; chaos management & mitigation - Crafted company culture & defined our values with Chief People & Revenue Officers - Profitability modeling - Bi-weekly travel to Orlando officeDepartment Head - Jack-of-all-trades managing multiple departments: Strategy, PMO, Data & Engineering - End-to-end transformation orchestration - Defined corporate, business & department strategies - Developed OKR & scorecard program - Stood-up PMO w/ 3-tiered accountability program - Owner, Compliance & Risk: PCI DSS (AOC awarded), SOC 2 & ISO 27001 - Project owner: TSYS Direct & Merrick Bank integrations - Hired & mentored staff - BPM/BMI: Including Agile'esque Continual Development - Communication & knowledge management: tool selection - Partner management & integrations - Product development roadmap & management

CLIENT: Big Shots Golf - Ground-up rebranding & relaunching of the BSG brand - Worked directly with Executive Mgt & C-Suite - Updating of current website until launch - Omnichannel content strategyCOMPREHENSIVE CONTENT TRANSFORMATION & ORHCESTRATION STRATEGY - Competitive analysis - Audience analysis - Brand strategy, including Scratch Kitchen & brand story - Marketing strategy - Social strategy - Content marketing strategy - Content transformation strategy - Component-based content strategy - CMS selection - CMS metadata schema - Content creation, review, distribution & governance workflows - Site content creation (oversight) - SEO - Sitemap - Navigation & information architecture

Responsible for driving the successful implementation, adoption and measurement of a SharePoint-based Intranet-In-A-Box platform. I worked closely with the client and cross-functional teams to develop a comprehensive plan for launching the client's intranet, taught client how to creating engaging content to increase employee engagement and productivity, and analyze data to measure the impact of the intranet on employee communication and collaboration. Played a key role in providing training and support to clients on how to effectively use the intranet to enhance their work processes. Ultimately, my role was crucial in ensuring that our client's intranet is a valuable tool for promoting efficient communication and fostering a strong sense of community within their organization.

AI/ML Technology Startup - Content Understanding Platform (status, MVP)Get Henri leverages the combination of content tagging, semantic and natural language search & generative AI technologies to enable companies to use our pre-trained AI models across the enterprise allowing for their content to be discovered, understood & semantically searchable within a simple easy to use visual experience.

- Formalized the Content Strategy & Knowledge Management service offering, across 13 offices - Service offering could be sold as a standalone lead &/or support engagement - CMS, DAM, LMS & enterprise search engine: Selection, management, recommendations, buildouts & optimization - Business consulting & advisory lead - Content & Knowledge Transformation strategy & execution - Content measurement - Fully integrated with both North Highland Consulting & Sparks Grove Marketing & Experience organizations - Key member of the System Design Methodology team - Developed a Content-As-A-Service program - Ontology & graph development for AI/ML models - Natural Language Processing - PythonSELECT CLIENTS INCLUDE - Coca Cola Company - McDonald's - BoA - Merrill Lynch - Microsoft - Bill & Melinda Gates Foundation - Universal Studios - Wells Fargo - Walt Disney - Louisiana-Pacific Corporation

Personal Consulting / Freelance CompanyServices Offered - Strategy: Content, Digital & Social - Analytics: Content, Web, SEO & Social - Research: Market, Social & CommunicationsHighlighted Consulting Engagements Include*: - Google, - BlackRock - HUGE, - Coca Cola Company - Penton Media - Credit Suisse - NSA - USPTO - ABC Carpets

Developed the Content Strategy for Google NewsLabs platform, which included the development and delivery of a faceted Taxonomy, Metadata Schema & Ontology for Journalists and Google employees to manage the entire content life-cycle, as well allow manual and automated relationships between content assets. https://newslab.withgoogle.com/

GLOBAL P&G VICKS PRODUCT LINE - Selection and implementation of a global Digital Asset Management system - Develop global "content quality & scoring" standards - Develop global "content performance & success" standards for campaigns (email, websites, social, mobile, integrated, etc.)

Vicks Global Content Strategy - Lead and build the first end-to-end global enterprise content strategy initiative for P&GOral Care - Content Assessment (content inventory, content audit & content quality score*). Brands included - Crest, Crest 3D Whitening, Crest Pro Health, Crest Advantage, Oral B & Scope Mouthwash. - Created a custom "Content Quality Scoring Method" that outputs a score of 0 - 100 at any level of content (micro & macro content levels)

Using open source code, develop a Recommendation Engine for TV Remote Control product

Develop and implement an updated analytics service offering strategy across the agency. Duties include an assessment of the current service offering, positioning, processes, resourcing, skill sets & technologies used. Implementation includes a updated role & function POV, mentoring and training of analytic resources, and development of processes, materials & templates.

- Created a "Digital Engagement Index" formula for Snapple.com & Snapple social properties -- Allows Snapple to track user behavior across a series of measures that directly inform the user experience & performance of content - Developed a Snapple Social Forecast (2013 estimates for Page Views, Fans, Likes, etc.) - Developed the 2013 measurement plan for Essie.com (Brand & Ecommerce website) - Performed analytics & SEO assessment of Maybelline.com (Brand & Ecommerce website)

- Temporary position to help fill-in for the department lead, VP of Social, was on holiday. - Oversaw content audit & post mix analysis; developed Facebook measurement plan for a co-branded airline / bank credit card. - Developed a "Social Measurement 2.0" presentation, How social media has evolved and should be measured today

- Developed and implemented the first Content Strategy & SEO service offering at Huge across 4 locations - Created & offered the first Enterprise Content Strategy service offering globally, vs. content marketing - Managed the largest Content Strategy agency service offering globally, with 45+ FT employees & Contractors - Increased revenue $12.6M Y1 - Increased revenue $19.7M Y2 - First Content Strategy service offering to include SEO within a unified offering - Successfully developed and implemented a proven, repeatable and actionable framework - Developed a strategy and process for greater team integration, often resulting in greater project upsell and maintenance activities -Developed and implemented a continual training and mentoring program - Perform departmental, management and discipline lead functionsSELECT CLIENTS INCLUDE - Think With Google - Sigma Aldrich - XL Insurance - Pizza Hut - Comcast - Toyota

Book: Search Analytics For Your Site: Conversations with Your Customerswww.rosenfeldmedia.com/books/searchanalyticswww.amazon.com/Search-Analytics-Your-Site-Conversations/dp/1933820209Provide simple and effective On-site Search analysis techniques for user experience & web analytic professionals of all levels to better understand their visitors in order to improve search result relevancy and to deliver a superior search experience.

- Implemented a measurement (web analytics & SEO), service offering as an extension to and in support of existing experience design services - Designed a series of conceptual frameworks, models and processes that measures the experience of a touch-point regardless of medium - Managed pool of freelancers - Performed departmental, management and discipline lead functionsSELECT CLIENTS INCLUDE - GSK - Bayer - Johnson & Johnson - Dun & Bradstreet

- Implemented the first web analytics & SEO practice and service offering - Project Lead: Motorola Mobile Diagnostic Repair SystemSELECT CLIENTS INCLUDE - Citi - Smith Barney - Bank of America - Citadel Group - T. Rowe Price - Morgan Stanley - US Army - US Air Force - FBI - Motorola Mobile

- Department lead- Project lead, concept to launch – “GO!” Ford Motor Company’s global marketing portal, the first of CEO Alan Mulally’s “Information exchange: No more barriers” initiatives - Co-project lead – three (3) month research project, “online automotive buying experience of the future” - After the Microsoft purchase I transitioned to the MSFT UX team, assigned to XBOX

- Formalized and grew an existing UX service offering over 3 locations - Implemented, managed & grew two (2) additional service offerings: Web Analytics & Digital Strategy - Developed companywide digital experience design methodology and processes - Managed direct reports across 3 offices - Performed departmental, management and discipline lead functions - New and formalized service offerings helped grow accounts from $2.7M to $5.3M in the first year