Working in the Business Support Accelerator as a Trainer of Trainers, Business Support Coach, and Program Design Consultant to help deliver Business Support at scale to early-stage SMEs. Over the next 5 years, the program aims to support over 500,000 African youth secure dignified work through entrepreneurship. It provides structured guidance in strategic planning, product development, and operational management to help new and early-stage SMEs grow their business further & faster.

Okinyo Mark’s Management Consultancy provides Growth Advisory to startups and entrepreneurs looking for scale in African markets. We were born from the belief that African startups hold the keys to reshaping our economies, driving innovation, and transforming lives. Our story is intertwined with those of countless entrepreneurs who've had the audacity to pursue their dreams and in the process becoming the catalyst for positive change in their communities. It is from these experiences that we… Show more Okinyo Mark’s Management Consultancy provides Growth Advisory to startups and entrepreneurs looking for scale in African markets. We were born from the belief that African startups hold the keys to reshaping our economies, driving innovation, and transforming lives. Our story is intertwined with those of countless entrepreneurs who've had the audacity to pursue their dreams and in the process becoming the catalyst for positive change in their communities. It is from these experiences that we draw our strength, wisdom, and unwavering commitment as a partner in their growth journey.We specialize in Product Strategy, Brand Strategy, and Operational Leadership with solid experience in both traditional and tech businesses. Outside the boardroom, Okinyo Mark’s Management Consultancy passionately shines a spotlight on the Kenyan business landscape, captivating audiences with case studies that showcase the insightful and remarkable stories of inspiring Kenyan brands one at a time. Show less

Spearheading Moringa School's Brand Relaunch and foray into international markets while setting up the team for long-term success through restructuring, coaching, and training.

Spearheading the international certification and recognition of Moringa School as a Center of Excellence for Tech Education. A process that includes laying the groundwork for accreditation of Moringa's programs and trainers as required by the regulator while also leading the end-to-end process for ISO Certification within the scope of "Providing Accelerated and Market-Driven Tech Education for Career-Readiness".

Responsible for designing for, optimizing, and rallying the campus teams towards a positive student experience throughout the entire pipeline from acquisition, enrollment, and product delivery; to tangible graduate outcomes that are not only aligned to the strategic direction of the company, but also create meaningful value for students, their sponsors, and the employment marketplace.

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

● Implementation of tracking tools and frameworks for digital marketing channels● Goal setting and road-map planning for the digital team● Budgeting and tracking of spend for paid campaigns● Training and development of team members● Providing strategic input/consultation to senior management on company-wide initiatives● Providing marketing support for all events and outreach activities● Management of the design and creative team and processes● Creation of marketing… Show more ● Implementation of tracking tools and frameworks for digital marketing channels● Goal setting and road-map planning for the digital team● Budgeting and tracking of spend for paid campaigns● Training and development of team members● Providing strategic input/consultation to senior management on company-wide initiatives● Providing marketing support for all events and outreach activities● Management of the design and creative team and processes● Creation of marketing playbooks for all channels (Email, SEO, Social, Paid, Content, Push etc)● Project manager/owner for the company website (UI/UX, new features, etc)● Continuous product and market-fit research● Competitor analysis and implementing of counter strategies● Lead generation for the purposes of filling our classes● Persona validation and implementation of initiatives to provide value to the user journey Show less

As Group Head of the Email and Mobile Marketing Department whose primary goal was to optimize the customer lifecycle through onboarding and retention tactics built on the back of push communication channels like email, sms, chat, and mobile notifications. My responsibilities included:● Training and mentorship for the junior and senior channel specialists● Spearheading strategy and execution of new initiatives to improve the channel● A/B testing, template coding and continuous… Show more As Group Head of the Email and Mobile Marketing Department whose primary goal was to optimize the customer lifecycle through onboarding and retention tactics built on the back of push communication channels like email, sms, chat, and mobile notifications. My responsibilities included:● Training and mentorship for the junior and senior channel specialists● Spearheading strategy and execution of new initiatives to improve the channel● A/B testing, template coding and continuous improvement of email and push notifications● Facilitation of cross-department coordination and collaboration● Documentation of technical specifications for new cross-channel marketing applications● Provision of technical support to the product team for roadmap-related projects● Providing consultation on roadmap projects to be scheduled in for the different businesses Show less

As head of the email marketing team, my key roles and responsibilities are:● Full ownership of group-wide email strategy and execution● Liaising with tech departments for setting up email programs and tracking● Creation of marketing frameworks for newsletters, transactional and relationship emails● Creation of documentation for email tech specs and execution plan for A/B split tests ● Collaboration with other teams (Operations, Design, and Business) to execute successful… Show more As head of the email marketing team, my key roles and responsibilities are:● Full ownership of group-wide email strategy and execution● Liaising with tech departments for setting up email programs and tracking● Creation of marketing frameworks for newsletters, transactional and relationship emails● Creation of documentation for email tech specs and execution plan for A/B split tests ● Collaboration with other teams (Operations, Design, and Business) to execute successful campaigns● Continuous training and development of email channel specialists in my team● Facilitation of 360 performance reviews and set development plans for team members● Provide strategic contribution to the company's group-wide road map planning and execution● Monitor KPIs, give insights and implement learnings to continuously improve the email channel Show less

My responsibilities for the East African e-commerce and online classifieds portfolio (Rupu, PigiaMe, and ZoomTanzania) of the company included: ● Creation, Scheduling and A/B Testing of Email Marketing Campaigns● Search Engine Optimization (both technical and on-page SEO)● User Experience Design for the website and email templates● Coming up with web architecture for all brands● Media Outreach – Reporting on links acquired and developing strategies for link partnerships●… Show more My responsibilities for the East African e-commerce and online classifieds portfolio (Rupu, PigiaMe, and ZoomTanzania) of the company included: ● Creation, Scheduling and A/B Testing of Email Marketing Campaigns● Search Engine Optimization (both technical and on-page SEO)● User Experience Design for the website and email templates● Coming up with web architecture for all brands● Media Outreach – Reporting on links acquired and developing strategies for link partnerships● Strategic Consulting - providing expert advice on planning and execution of marketing strategies Show less