Mark Okinyo Email & Phone Number

Kenya

Working in the Business Support Accelerator as a Trainer of Trainers, Business Support Coach, and Program Design Consultant to help deliver Business Support at scale to early-stage SMEs. Over the next 5 years, the program aims to support over 500,000 African youth secure dignified work through entrepreneurship. It provides structured guidance in strategic.

Okinyo Mark’s Management Consultancy provides Growth Advisory to startups and entrepreneurs looking for scale in African markets. We were born from the belief that African startups hold the keys to reshaping our economies, driving innovation, and transforming lives. Our story is intertwined with those of countless entrepreneurs who've had the audacity to.

HQ

Spearheading Moringa School's Brand Relaunch and foray into international markets while setting up the team for long-term success through restructuring, coaching, and training.

HQ

Spearheading the international certification and recognition of Moringa School as a Center of Excellence for Tech Education. A process that includes laying the groundwork for accreditation of Moringa's programs and trainers as required by the regulator while also leading the end-to-end process for ISO Certification within the scope of "Providing.

Responsible for designing for, optimizing, and rallying the campus teams towards a positive student experience throughout the entire pipeline from acquisition, enrollment, and product delivery; to tangible graduate outcomes that are not only aligned to the strategic direction of the company, but also create meaningful value for students, their sponsors.

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

Nairobi

• Implementation of tracking tools and frameworks for digital marketing channels
• Goal setting and road-map planning for the digital team
• Budgeting and tracking of spend for paid campaigns
• Training and development of team members
• Providing strategic input/consultation to senior management on company-wide initiatives
• Providing marketing support for all events and outreach activities

• As Group Head of the Email and Mobile Marketing Department whose primary goal was to optimize the customer lifecycle through onboarding and retention tactics built on the back of push communication channels like email.
• Training and mentorship for the junior and senior channel specialists
• Spearheading strategy and execution of new initiatives to improve the channel
• A/B testing, template coding and continuous… Show more As Group Head of the Email and Mobile Marketing Department whose primary goal was to optimize the customer lifecycle through onboarding and retention tactics built.
• A/B testing, template coding and continuous improvement of email and push notifications
• Facilitation of cross-department coordination and collaboration

• As head of the email marketing team, my key roles and responsibilities are:
• Full ownership of group-wide email strategy and execution
• Liaising with tech departments for setting up email programs and tracking
• Creation of marketing frameworks for newsletters, transactional and relationship emails
• Creation of documentation for email tech specs and execution plan for A/B split tests
• Collaboration with other teams (Operations, Design, and Business) to execute successful… Show more As head of the email marketing team, my key roles and responsibilities are:

• My responsibilities for the East African e-commerce and online classifieds portfolio (Rupu, PigiaMe, and ZoomTanzania) of the company included:
• Creation, Scheduling and A/B Testing of Email Marketing Campaigns
• Search Engine Optimization (both technical and on-page SEO)
• User Experience Design for the website and email templates
• Coming up with web architecture for all brands
• Media Outreach – Reporting on links acquired and developing strategies for link partnerships

Bachelor'S Degree (B.Tech), Information Technology, 2Nd Class Honors - Upper Division

Email Marketing Certification, Digital Communication And Media/Multimedia, Pass