Marko Lavrencic M.A. Email & Phone Number

Slovenia

Ljubljana, Eu

--Crafting Compelling Topics for Media Outlets--Worked for: ARD, ZDF, ARTE TV, WDR, SWR, BR, RBB, ARD Radio, ...- In the dynamic world of media, captivating content is key to engaging audiences and driving impact. As a specialist in crafting compelling topics for media outlets, I bring a unique blend of creativity, insight, and strategic thinking to the table. My approach begins with a deep understanding of the target audience, market trends, and the goals of the media outlet. I leverage this knowledge to generate story ideas that resonate with viewers, readers, or listeners, sparking curiosity and fostering meaningful connections. --Expanding Your Business: German & Austrian Companies Entering Slovenian & Croatian Markets--Streamline your entry into Slovenian & Croatian markets with our comprehensive services: market research, partner matching, business setup, translation, and cultural awareness training.✔Market Research & Analysis: Offer to research Slovenian and Croatian markets for potential clients, identifying opportunities and challenges.✔Partner Matching: Connect German/Austrian companies with relevant Slovenian/Croatian businesses or institutions.✔Business Setup & Registration: Assist companies with navigating the legal and bureaucratic processes of setting up operations.✔Translation & Interpretation: Provide translation services for documents and interpretation for meetings.✔Cultural Awareness Training: Offer workshops to help German/Austrian/USA companies understand Slovenian and Croatian business cultures.

Ljubljana, Slovenia

PIRATE Summit thrives on a global community of open-minded & passionate people. For many regions around the globe, trust-worthy PIRATEs spread the word in their local communities & stand for our core PIRATE values: Everyone is a VIP, No BS, #GiveGiveGiveAsk, and ARRR.More on: https://piratesummit.com/ambassadors/

Ljubljana, Slovenia

Slovenian government’s Business Development Agency (SPIRIT Slovenia, public agency) is a single point of contact for potential investors and international companies looking for new business opportunities.The agency is an entrepreneur-friendly institution for both potential and existing investors, providing adequate assistance to businesses during their start-up, growth and development phase. Practical information is offered as well as advice on various business opportunities in Slovenia including investment locations, Slovenian suppliers, industries, and markets.The agency is entrusted with the regulatory, expert and development tasks serving to increase competitiveness of Slovenia's economy in the area of entrepreneurship, internationalisation, foreign investment, and technology.

Greater Chicago Area

Professional fellow in a foreign professionals exchange program sponsored by the US Department of State. Alma mater WorldChicago - Project Tech Teens (now: Genius Lab). Based in Polsky Entrepreneurship and Innovation Incubator of the University of Chicago. Teaching students entrepreneurship skills and business modeling using apps. www.GeniusLabChicago.com

Ljubljana

Mentoring in business development and branding. Providing mission-based leadership and strategic advice. Measuring and evaluating the performance of the teams. Reviewing marketing plans and strategies. Reporting to the board members of ABC Accelerator. Mentored: Styliff (got funded and moved to London), Smart Futuristic (pivoting and opening a branch in Ireland). Both companies received honors at TechCrunch event in Budapest in summer 2015.(http://techcrunch.com/2015/07/13/budapestcrunch-ii-was-a-great-success/) More on ABC Accelerator website -> https://abc-accelerator.com/mentor/marko-lavrencic/

Ljubljana, Milano, Zagreb, Belgrade

GoHome was first in the business of real-estate vertical engines to invent and adopt new technology for aggregating and categorizing all online ads automatically on a single web portal. GoHome was funded by Poteza Ventures the largest fund of venture capital in the region.My tasks and achievements:★ Full operation management – strategy &brand management, cost control & procurement, sales & lead management, marketing and team leadership in Slovenia, Serbia, and Italy.★ “break-even” point within 6 months after entering the market.★ Strategic partnership with leading Slovenian national media, Rtvslo.si, Finance.si, Delo.si, Dnevnik.si, Salomon.si, Domenca.si, ...★ Created new marketing strategy for Slovenia and saved 70% of the budget in the first year at the same time increased the number of TV ads from 40 to 205 per month. Marketing campaigns included TV, Internet, Bluetooth broadcasting, Leaflets, Radio, Print, Outdoor video screens.★ Wrote PR articles with a record number of clicks on two leading online portals: Finance.si and 24ur.com.Today GoHome project is present in 7 European countries and is parsing over 10.000.000 ads daily.

Mentoring two courses: Sales Strategies: Mastering the Selling Process & Design Thinking for InnovationSales Strategies: Mastering the Selling Process course is designed to expand and deepen the entrepreneur's understanding of the sales process and the unique skills and disciplines they must master in order to be successful. The course Instructor is professor Craig Wortmann, formerly Clinical Professor of Entrepreneurship at University of Chicago's Booth Graduate School of Business.Design Thinking for Innovation: The course instructor is Jeanne M. Liedtka is a faculty member at the University of Virginia’s Darden Graduate School of Business.Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.

Ljubljana

Tutored at the High school of economics in Ljubljana, sharing my entrepreneurial experience with the entrepreneurship class where we have designed products and services prototypes using Design Thinking approach.

Ljubljana, Dublin

Developed a prototype of zero waste themed business mode on reducing food waste by reselling near expired food items. The project morphed into a service offering snacks made of nearly expired food items that would otherwise be disposed of on business grounds.

Ljubljana, Zagreb, Sarajevo, Warsaw

Gemius is a business consulting company, providing online traffic analytics and tools.My tasks and achievements:★ Managed & Developed business on new markets of Slovenia and Croatia.★ Strategic partnerships with Slovenian and Croatian top media: National Radio & Television, Delo, Dnevnik, Finance, Večer, 24ur.com, Večernji list, Jutarnji list, Index.hr, … ★ Managed online research campaigns – in markets of Slovenia and Croatia.★ Partner of Slovenian national advertising Chamber - MOSSToday Gemius is a national provider of online traffic measurement in Slovenia and Croatia

Ljubljana, Slovenia

Časnik Finance d.o.o. is a leading financial newspaper in Slovenia, owned by renowned Bonnier group from Sweden.Tasks & Achievements:★ In newly established internet division expanded customers portfolio and Finance's digital ads network. ★ Developed new digital advertising products and increased profit for the Internet division.★ Started strategic partnerships with tourism online platform - potovanje.si.

Ljubljana, Slovenia

Media Publikum is the biggest regional media planning & buying agency. Media Publikum is providing:★ Professional advertising consultation★ Strategic media planning and tactical execution★ Market analysis – broad and localized★Media analysis and evaluation★ Competitor research and analysis★ Media buying – negotiations for contracts, special deals and individual requirements★ Post-buy analysis

Master Of Business Studies (Mbs), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Design Thinking Entrepreneurial Group★ The Entrepreneurial perspective: The nature and importance.

Bachelor'S Degree In Marketing Communications, Economics, Marketing, Public Relations, Media

Activities and Societies: Marketing Society, PR society★My field of studies involved communications, economics, marketing, journalism.

Diploma, Entrepreneurship

Activities and Societies: Entrepreneurship skills. Networking. Market research.★CEED is a Center for Entrepreneurship and Executive.

Coursera Mentor Community And Training Course, Mentoring

Coursera is a for-profit educational technology company founded by computer science professors Andrew Ng and Daphne Koller from Stanford.